{"id":9745,"date":"2018-07-31T07:00:16","date_gmt":"2018-07-31T12:00:16","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=9745"},"modified":"2019-12-30T09:00:26","modified_gmt":"2019-12-30T15:00:26","slug":"boutiquechat25","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat25\/","title":{"rendered":"Episode #25: WWDMagic: Spring 19 Trends, Business Tips &#038; Life in Fashion, with Kelly Helfman, Brand Director at WWDMagic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Viva Las Vegas! Before we attend one of the season\u2019s biggest apparel markets, we are getting you ready to maximize your trip to Las Vegas. WWD Magic Brand Director, Kelly Helfman is breaking down everything you need to know from the shows all week, trend analysis of what\u2019s coming for spring, and sharing insider business tips for boutiques. Kelly is a total mom meets fashionista and takes us inside of her career in fashion, after owning a retail store herself. Even if you aren\u2019t going to Vegas, this podcast is full of takeaways and strategies you can use right now. <\/span><\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 25 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/b><\/a><br \/>\n<i><span style=\"font-weight: 400;\">Don\u2019t Have iTunes?<\/span><\/i><a href=\"https:\/\/theboutiquehub.libsyn.com\/\"><span style=\"font-weight: 400;\"> Listen on Libsyn here<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/theboutiquehub.typeform.com\/to\/xRqLaM\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-9895\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Breakfast.jpg\" alt=\"\" width=\"237\" height=\"356\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Breakfast.jpg 1200w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Breakfast-200x300.jpg 200w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Breakfast-768x1152.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Breakfast-683x1024.jpg 683w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Breakfast-700x1050.jpg 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Breakfast-600x900.jpg 600w\" sizes=\"(max-width: 237px) 100vw, 237px\" \/><\/a>Have you heard the Hub team will be in Vegas!? <\/span><\/p>\n<p><b><i>For those of you headed to Vegas, just a heads up that we will be hosting TWO events this season, both on Tuesday, Aug 14th.<\/i><\/b><\/p>\n<p><b>#BOUTIQUEBOSS BREAKFAST: at WWIN @ 8:00 AM<br \/>\n<\/b><span style=\"font-weight: 400;\">Featuring 4 speakers + Roundtable business topics on buying, data, sales training and Social media engagement.<\/span><span style=\"font-weight: 400;\">\u00a0Breakfast will be served!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.typeform.com\/to\/xRqLaM\"><span style=\"font-weight: 400;\">Click here to RSVP<\/span><\/a><\/p>\n<p><a href=\"https:\/\/theboutiquehub.typeform.com\/to\/c3yPtF\"><img decoding=\"async\" class=\"alignleft wp-image-9894\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Party.jpg\" alt=\"\" width=\"227\" height=\"341\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Party.jpg 1200w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Party-200x300.jpg 200w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Party-768x1152.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Party-683x1024.jpg 683w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Party-700x1050.jpg 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/07\/Party-600x900.jpg 600w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><\/a><\/p>\n<p><b>#BOUTIQUEBOSS COCKTAIL PARTY: at WWDMAGIC @ 4:00 &#8211; 6:00 PM<br \/>\n<\/b><span style=\"font-weight: 400;\">Featuring MAGIC Show Director Kelly Helfman, breaking down trend analysis for boutiques, and notes on brands and strategies to be looking for, for spring 2019. C<\/span><span style=\"font-weight: 400;\">ocktails will be served<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.typeform.com\/to\/c3yPtF\"><span style=\"font-weight: 400;\">Click here to RSVP<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">AFTERPARTY &#8212; BUS provided by WWD MAGIC to VIP POOL Party at Mandalay Bay to follow!! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find all of our Vegas Boutique Hub Events on our<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"> <span style=\"font-weight: 400;\">Business Page The Boutique Hub: Business <\/span><\/a><\/p>\n<p><b>ABOUT Kelly Helfman<br \/>\n<\/b><span style=\"font-weight: 400;\">Kelly Helfman is Vice President and Brand Director of \u00a0WWDMAGIC, FAME, AccessoriesTheShow and POOL Tradeshow, four of UBM Fashion\u2019s top performing events. \u00a0With 15+ years of experience in fashion sales, marketing, and design, her career highlights include starting her own celeb-favorite, vintage-inspired clothing brand and launching Children&#8217;s Club Las Vegas, and FWD New York (now merged with FAME.)<\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Search #MomBoss when the mom guilt starts to kick in.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Schedule your entire trip before you go to WWDMagic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Western chic is going to be BIG in 2019 along with belt purses! <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">WWDMagic combines education, buying, parties, and inspiration.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post on social media while you\u2019re at market! See what your customers like.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Put your work thoughts in a bag and leave it at the front door when you get home, your family will thank you. <\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">07:15 &#8211; What you need to know about Las Vegas Market this year!<br \/>\n<\/span><span style=\"font-weight: 400;\">13:10 &#8211; Start private labeling &amp; creating your own lines at the Sourcing Show.<br \/>\n<\/span><span style=\"font-weight: 400;\">19:20 &#8211; Bridging the gap between online and instore buying<br \/>\n<\/span><span style=\"font-weight: 400;\">26:00 &#8211; 2019 trends. Fringe, sequins, and, oh yes, shoulder pads.<br \/>\n<\/span><span style=\"font-weight: 400;\">30:30 &#8211; What to do when you don\u2019t know if you should purchase bold trends or not.<br \/>\n<\/span><span style=\"font-weight: 400;\">35:05 &#8211; Boundaries for work\/life balance and deciding what you really want to do.<br \/>\n<\/span><span style=\"font-weight: 400;\">47:35 &#8211; Why Kelly loves boutiques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW WWDMAGIC &amp; KELLY<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/WWDMAGIC\/\"><span style=\"font-weight: 400;\">On Facebook<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.instagram.com\/wwdmagic\/\"><span style=\"font-weight: 400;\">On Instagram<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/twitter.com\/wwdmagic\"><span style=\"font-weight: 400;\">On Twitter<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.instagram.com\/greydahl\/?hl=en\"><span style=\"font-weight: 400;\">Kelly\u2019s Instagram @greydahl<\/span><\/a> <span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.ubmfashion.com\/blogs\"><span style=\"font-weight: 400;\">Kelly\u2019s MAGIC Monday Blog<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">BOOKS MENTIONED<br \/>\n<\/span><a href=\"https:\/\/www.amazon.com\/You-Are-Badass%C2%AE-Doubting-Greatness\/dp\/0762447699\"><span style=\"font-weight: 400;\">You are a Badass<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.amazon.com\/You-Are-Badass-Making-Money\/dp\/0735222975\"><span style=\"font-weight: 400;\">You are a Badass at Making Money<\/span><\/a><br \/>\n<a href=\"https:\/\/www.amazon.com\/Girl-Wash-Your-Face-Believing\/dp\/1400201659\/ref=pd_lpo_sbs_14_t_0?_encoding=UTF8&amp;psc=1&amp;refRID=BGAJNDMEJ44728QZZ861\"><span style=\"font-weight: 400;\">Girl Wash Your Face<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: July 31, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viva Las Vegas! Before we attend one of the season\u2019s biggest apparel markets, we are getting you ready to maximize your trip to Las Vegas. WWD Magic Brand Director, Kelly Helfman is breaking down everything you need to know from the shows all week, trend analysis of what\u2019s coming for spring, and sharing insider business [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":9889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,488,487,1],"tags":[404,506,505,405],"class_list":["post-9745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutique-dashboard","category-brand-dashboard","category-uncategorized","tag-boutique-chat","tag-las-vegas","tag-magic","tag-podcast","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #25: WWDMagic: Spring 19 Trends, Business Tips &amp; Life in Fashion, with Kelly Helfman, Brand Director at WWDMagic | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #25: WWDMagic: Spring 19 Trends, Business Tips &amp; Life in Fashion, with Kelly Helfman, Brand Director at WWDMagic\" \/>\n<meta property=\"og:description\" content=\"Viva Las Vegas! 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