{"id":9502,"date":"2018-06-19T07:00:33","date_gmt":"2018-06-19T12:00:33","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=9502"},"modified":"2019-12-30T09:00:28","modified_gmt":"2019-12-30T15:00:28","slug":"boutiquechat19","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat19\/","title":{"rendered":"Episode #19: Denim Forecast with Judy Blue Creative Director, Christina Choi."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How does someone get into manufacturing their own line? How can you stay creative and on top of the game? \u00a0And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build a denim line that so many boutiques love today, and how those same boutiques can be prepared for trends in denim for the fall. <\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 19 &#8211; LISTEN NOW ON iTunes &lt;&lt;<\/b><\/a><br \/>\n<i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Libsyn here<\/span><\/a><br \/>\n<i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><b>ABOUT THE BRAND<br \/>\n<\/b><span style=\"font-weight: 400;\">Judy Blue was established in 1999 with a mission to create and provide denim that could please all denim <\/span><\/p>\n<p><span style=\"font-weight: 400;\">aficionados. \u00a0Our unique wash techniques, body-hugging fit and great quality of denim combine to create jeans that are both trendy and comfortable. With a passion for denim, we thrive on creativity with an understanding of the importance of craftsmanship. \u00a0Launched first with a retail business in downtown LA, Judy herself has a heart for small business owners and boutiques. After losing her retail store to a fire during the LA riots, Judy\u2019s passion turned to denim, and the line boutiques have come to love today. <\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Failing doesn\u2019t mean it\u2019s over.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quality is key.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Micro influencers might be the next big thing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Real Housewives reality TV might just be your next fashion inspo.<\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">04:35 &#8211; The start of Judy Blue Denim.<br \/>\n<\/span><span style=\"font-weight: 400;\">08:30 &#8211; How did they transition into ecommerce?<br \/>\n<\/span><span style=\"font-weight: 400;\">16:00 &#8211; Influencers and out of the box marketing<br \/>\n<\/span><span style=\"font-weight: 400;\">19:00 &#8211; The value of being only a boutique brand.<br \/>\n<\/span><span style=\"font-weight: 400;\">21:35 &#8211; Tips on scaling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BOOKS &amp; PODCASTS MENTIONED<br \/>\n<\/span><a href=\"https:\/\/www.npr.org\/podcasts\/510313\/how-i-built-this\"><span style=\"font-weight: 400;\">How I Built this Podcast<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW JUDY BLUE<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/JudyBlueJean\/\"><span style=\"font-weight: 400;\">On Facebook<\/span><\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/judybluejeans\/\"><span style=\"font-weight: 400;\">On Instagram<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: June 19, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does someone get into manufacturing their own line? How can you stay creative and on top of the game? \u00a0And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":9505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408],"tags":[404,480,405,481],"class_list":["post-9502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","tag-boutique-chat","tag-judy-blue","tag-podcast","tag-wholesale-denim","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #19: Denim Forecast with Judy Blue Creative Director, Christina Choi. | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat19\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #19: Denim Forecast with Judy Blue Creative Director, Christina Choi.\" \/>\n<meta property=\"og:description\" content=\"How does someone get into manufacturing their own line? 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