{"id":9274,"date":"2018-05-22T07:00:53","date_gmt":"2018-05-22T12:00:53","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=9274"},"modified":"2019-12-30T09:00:29","modified_gmt":"2019-12-30T15:00:29","slug":"boutiquechat16","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat16\/","title":{"rendered":"Episode #16: How to Innovate in a Crowded Market, with Grayson DiFonzo, Founder Buddy Love Clothing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creating your own clothing line isn\u2019t for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw a need and filled it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes an eye for fashion, style, fit, and body types for a clothing line to be successful. As well as loyal retailers, copyright knowledge, and a grounded idea of what your customers want.<\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE #16 &#8211; LISTEN NOW ON iTunes &lt;&lt;<\/b><\/a><br \/>\n<i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Lybsyn here<\/span><\/a><br \/>\n<i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><b><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-9050 alignleft\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/05\/image1-201x300.jpeg\" alt=\"\" width=\"201\" height=\"300\" \/>ABOUT GRAYSON<br \/>\n<\/b><span style=\"font-weight: 400;\">Being raised in a small town in Texas, Grayson always knew she wanted to go out and see the world. She loved to travel and always had a passion for the fashion industry, so she decided to combine the two early on in her career. She did styling and PR internships for Nicole Miller in NYC before heading to London. There, she worked for Charles Jourdan and Kurt Geiger. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Making people look good and feel good is her passion and she always believed that the right ensemble could do that. She realized a real lack of contemporary collections and started the brand named after her husband, BuddyLove.<\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Before you start your business, learn as much as you can. Work for other people.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating your own line? Get ready for a new set of responsibilities. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relationships = Loyalty. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Copywriting is harder than it seems.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give your customers what they want.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your brand relatable. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You have to be obsessed with fit, style, and body type to have a successful brand. <\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">09:00 &#8211; Before BuddyLove<br \/>\n<\/span><span style=\"font-weight: 400;\">13:50 &#8211; Making the decision to design.<br \/>\n<\/span><span style=\"font-weight: 400;\">20:20 &#8211; The importance of attending markets.<br \/>\n<\/span><span style=\"font-weight: 400;\">25:00 &#8211; Less is sometimes more.<br \/>\n<\/span><span style=\"font-weight: 400;\">33:20 &#8211; Grayson\u2019s go-to marketing platform.<br \/>\n<\/span><span style=\"font-weight: 400;\">37:20 &#8211; The trail to a new customer and the future of wholesale.<br \/>\n<\/span><span style=\"font-weight: 400;\">40:40 &#8211; About Grayson<br \/>\n<\/span><span style=\"font-weight: 400;\">48:00 &#8211; Work mom balance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW BUDDYLOVE<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/profile\/?pu=buddylove\"><span style=\"font-weight: 400;\">Their Boutique Hub Profile<\/span><\/a><br \/>\n<a href=\"https:\/\/www.facebook.com\/BuddyLoveClothingLabel\/\"><span style=\"font-weight: 400;\">On Facebook<\/span><\/a><br \/>\n<a href=\"https:\/\/www.instagram.com\/shopbuddylove\/\"><span style=\"font-weight: 400;\">On Instagram<\/span><\/a><br \/>\n<a href=\"https:\/\/www.pinterest.com\/ShopBuddyLove\/pins\/\"><span style=\"font-weight: 400;\">On Pinterest<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: May 22, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating your own clothing line isn\u2019t for the faint of heart. BuddyLove founder Grayson DiFonzo has worked in fashion for years and even owned her own showroom repping other brands at Dallas Market Center before she ventured into designing. Developed out of a need to bring a unique taste to the boutique industry, she saw [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":9277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,487],"tags":[404,484,470,471,472,405,65],"class_list":["post-9274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-brand-dashboard","tag-boutique-chat","tag-brand","tag-buddylove","tag-clothing-line","tag-market","tag-podcast","tag-wholesale","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #16: How to Innovate in a Crowded Market, with Grayson DiFonzo, Founder Buddy Love Clothing | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat16\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #16: How to Innovate in a Crowded Market, with Grayson DiFonzo, Founder Buddy Love Clothing\" \/>\n<meta property=\"og:description\" content=\"Creating your own clothing line isn\u2019t for the faint of heart. 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