{"id":9104,"date":"2018-05-08T07:06:22","date_gmt":"2018-05-08T12:06:22","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=9104"},"modified":"2019-12-30T09:00:30","modified_gmt":"2019-12-30T15:00:30","slug":"boutiquechat14","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat14\/","title":{"rendered":"Episode #14: Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes &#038; Lindsay Perraton of Kimes Ranch."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers in 10 countries, 64k Facebook followers, and on top of it all, their coworkers are their friends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this episode, Ashley sits down with Amanda Kimes &amp; Lindsay Perraton, Director of Marketing, to see how these two fashionable, boss women keeping their business on the cutting edge. \u00a0From Facebook Ad Strategies to working with influencers. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Hear how this company became an overnight success, 10 years in the making. <\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 14 &#8211; LISTEN NOW ON iTunes &lt;&lt;<br \/>\n<\/b><\/a><i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Lybsyn here<br \/>\n<\/span><\/a><i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><b><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-9106 alignleft\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/05\/Kimes-Photo-273x300.jpg\" alt=\"\" width=\"273\" height=\"300\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/05\/Kimes-Photo-273x300.jpg 273w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/05\/Kimes-Photo.jpg 400w\" sizes=\"(max-width: 273px) 100vw, 273px\" \/>ABOUT AMANDA &amp; LINDSAY<br \/>\n<\/b><span style=\"font-weight: 400;\">Amanda Kimes is the Vice President at Kimes Ranch and was raised in southern Oregon. Amanda Kimes has roots that run deep in the Western industry. With a family background in ranching, she grew up showing and competing with American Quarter Horses. \u00a0 This eventually led her to sunny Scottsdale, Arizona where she met her future husband, Matt Kimes. Driven by a desire to create the best in western denim, together they founded Kimes Ranch Jeans in 2009. With a loyal following and a culture of dedicated customer service, Kimes Ranch Jeans has grown to become one of fastest growing brands in the western fashion industry. If that&#8217;s not enough to keep Amanda busy, she is also mom of three. Jack (8), Katherine (6) and Charlie (3), along with a menagerie of dogs, horses, and chickens, round out the Kimes Ranch family. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lindsay Perraton, a born horse enthusiast spent her childhood riding and competing in AQHA events. <\/span><span style=\"font-weight: 400;\">While completing her undergraduate degree in Canada Lindsay spent time traveling and working as a model internationally in cities like Athens, New York, Sydney, and Singapore. Her involvement with the fashion industry spurred the creation of her first business a reworked vintage western wear line which was featured in Calgary Fashion Week. Western fashion remained Lindsay\u2019s passion which prompted the sale of her second business a Promotional Marketing firm. She returned to school to pursue her MBA at Arizona State University where a specialization in Entrepreneurship caught the interest of Entrepreneurs Matt and Amanda Kimes. She was the first employee to officially join the Kimes Ranch family, a business that has grown from $0 in sales her first day, to now having retailers in 10 countries and being named \u201cWestern\u2019s fastest growing denim brand&#8221;. Lindsay specializes in Facebook advertising, digital marketing, and branding<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take the small wins when you can get them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s never an \u201covernight success story\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Let your fashion influencers make your products their own.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You can work with your friends.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">#CommunityOverCompetition is more important than ever.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quality time with your kids over quantity.<\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">05:40 &#8211; Changing the denim game &amp; the road to manufacturing<br \/>\n<\/span><span style=\"font-weight: 400;\">15:05 &#8211; Making the decision to re-brand<br \/>\n<\/span><span style=\"font-weight: 400;\">20:30 &#8211; The deception of growth &amp; scaling<br \/>\n<\/span><span style=\"font-weight: 400;\">29:20 &#8211; Kime\u2019s Facebook strategy<br \/>\n<\/span><span style=\"font-weight: 400;\">37:00 &#8211; The use of fashion influencers<br \/>\n<\/span><span style=\"font-weight: 400;\">48:30 &#8211; Going to market is going to change<br \/>\n<\/span><span style=\"font-weight: 400;\">56:00 &#8211; How these two #BossMoms find balance<br \/>\n<\/span><span style=\"font-weight: 400;\">1:14:00 &#8211; How they want to be remembered<\/span><\/p>\n<p><b>Book Mentioned<br \/>\n<\/b><a href=\"https:\/\/www.amazon.com\/Big-Magic-Creative-Living-Beyond\/dp\/1594634726\"><span style=\"font-weight: 400;\">\u201cBig Magic: Creative Living Beyond Fear\u201d by Elizabeth Gilbert.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW KIMES RANCH<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/profile\/?pu=kimes-ranch\"><span style=\"font-weight: 400;\">Their Boutique Hub Profile (Members Only)<br \/>\n<\/span><\/a><a href=\"https:\/\/www.facebook.com\/kimesranch\/\"><span style=\"font-weight: 400;\">On Facebook<br \/>\n<\/span><\/a><a href=\"https:\/\/www.instagram.com\/kimesranchjeans\/\"><span style=\"font-weight: 400;\">On Instagram<br \/>\n<\/span><\/a><a href=\"https:\/\/twitter.com\/KimesRanchJeans\"><span style=\"font-weight: 400;\">On Twitter<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: May 8, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!v<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. But it took years of work, finding a manufacturer that believed in them, a great team, and a relaunch. It was no easy task. Kimes Ranch was founded in 2009 and today has retailers [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":9108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,487],"tags":[404,465,466,405],"class_list":["post-9104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-brand-dashboard","tag-boutique-chat","tag-brand-story","tag-markets","tag-podcast","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #14: Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes &amp; Lindsay Perraton of Kimes Ranch. | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat14\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #14: Breaking into Established Markets and Scaling with a Great Brand Story, with Amanda Kimes &amp; Lindsay Perraton of Kimes Ranch.\" \/>\n<meta property=\"og:description\" content=\"Matt and Amanda Kimes changed the face of denim in the western world in what seemed like an overnight success story. 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