{"id":8863,"date":"2018-04-24T07:00:03","date_gmt":"2018-04-24T12:00:03","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=8863"},"modified":"2019-12-30T09:00:30","modified_gmt":"2019-12-30T15:00:30","slug":"boutiquechat12","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat12\/","title":{"rendered":"Episode #12: Mastering Facebook Ads &#038; Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Holy cow, grab a pencil before you listen to this episode. Reza &amp; Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you maximize your ad spend? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Not an e-commerce store? That\u2019s ok, Facebook Ads are a crucial piece of your strategy too! Driving paid traffic to your content, your page, your email list, or to simply drive engagement keeps you top of mind, and keeps your customers knocking at your door. \u00a0\u00a0<\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 12 &#8211; LISTEN NOW ON iTunes &lt;&lt;<br \/>\n<\/b><\/a><i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Lybsyn here<br \/>\n<\/span><\/a><i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><b><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-2171 alignleft\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2017\/03\/Resizing-Summit-Photos-2.jpg\" alt=\"Reza Khadjavi, Founder, CEO | Shoelace Technologies | The Boutique Hub\" width=\"300\" height=\"300\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2017\/03\/Resizing-Summit-Photos-2.jpg 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2017\/03\/Resizing-Summit-Photos-2-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2017\/03\/Resizing-Summit-Photos-2-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>ABOUT REZA<br \/>\n<\/b><span style=\"font-weight: 400;\">Reza is the co-founder and CEO at Shoelace, a VC funded retargeting app for e-commerce stores. As a serial entrepreneur, programmer and growth marketer, Reza is an expert in digital marketing. Their goal at Shoelace is to automate the role of a retargeting expert and make it affordable for anyone to have access to expertise<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retargeting for e-commerce is a no brainer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ad creatives on Facebook &amp; Instagram stand out.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When you target everyone you reach no one.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Shoelace is always on the cutting edge of retargeting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retargeting averages 12% sales lift.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your ordering experience enjoyable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Let Shoelace manage retargeting so you can focus on the bigger and better. <\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">03:30 &#8211; How it all got started.<br \/>\n<\/span><span style=\"font-weight: 400;\">08:20 &#8211; Why Shopify &amp; Facebook?<br \/>\n<\/span><span style=\"font-weight: 400;\">14:00 &#8211; Why Shoelace works.<br \/>\n<\/span><span style=\"font-weight: 400;\">21:00 &#8211; Retargeting stats &amp; strategies you can implement today.<br \/>\n<\/span><span style=\"font-weight: 400;\">30:00 &#8211; New customer acquisition, conversion of warm customers, &amp; retargeting.<br \/>\n<\/span><span style=\"font-weight: 400;\">40:32 &#8211; Marry customer experience &amp; sales funnels data.<br \/>\n<\/span><span style=\"font-weight: 400;\">49:00 &#8211; What pieces to let shoelace handle.<br \/>\n<\/span><span style=\"font-weight: 400;\">56:00 &#8211; Key takeaway for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reza\u2019s Favorite Books &amp; Podcasts<br \/>\n<\/span><a href=\"https:\/\/www.shopify.com\/podcasts\/shopify-masters\"><span style=\"font-weight: 400;\">Shopify Masters<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Podcast<br \/>\n<\/span><a href=\"https:\/\/mastersofscale.com\/\"><span style=\"font-weight: 400;\">Master\u2019s of Scale<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Podcast<br \/>\n<\/span><a href=\"https:\/\/blog.intercom.com\/category\/podcast\/\"><span style=\"font-weight: 400;\">Inside Intercom<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Podcast<br \/>\n<\/span><a href=\"https:\/\/www.amazon.com\/Hard-Thing-About-Things-Building\/dp\/0062273205\/ref=sr_1_2?ie=UTF8&amp;qid=1524505438&amp;sr=8-2&amp;keywords=the+hard+things+about+hard+things\"><span style=\"font-weight: 400;\">The Hard Thing About Hard Things<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Book<\/span><\/p>\n<p><a href=\"https:\/\/shoelace.com\/blog\/in-depth-guide-to-facebook-lookalike-audience-ads-for-e-commerce-stores-44c234f30cf\/\"><span style=\"font-weight: 400;\">Blog By Reza &#8211; In-depth guide to Facebook Lookalike Audience Ads for e-commerce stores<\/span><\/a><\/p>\n<p><a href=\"https:\/\/shoelace.com\/blog\/\"><span style=\"font-weight: 400;\">More blogs by Shoelace<\/span><\/a><\/p>\n<p><a href=\"https:\/\/theboutiquehub.com\/business\/training\/library\/\"><span style=\"font-weight: 400;\">HUB Training on Traffic Plans &amp; Sales Funnels<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Facebook Ad Strategy (scroll to the very bottom!)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW SHOELACE<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/profile\/?pu=shoelace\"><span style=\"font-weight: 400;\">Boutique Hub Profile<br \/>\n<\/span><\/a><a href=\"https:\/\/www.facebook.com\/tryshoelace\/?ref=br_rs\"><span style=\"font-weight: 400;\">On Facebook<br \/>\n<\/span><\/a><a href=\"https:\/\/www.instagram.com\/tryshoelace\/\"><span style=\"font-weight: 400;\">On Instagram<br \/>\n<\/span><\/a><a href=\"https:\/\/twitter.com\/tryshoelace?utm_source=socialmedia&amp;utm_content=twitter\"><span style=\"font-weight: 400;\">On Twitter<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: April 24, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For show notes &amp; resources visit the episode webpage below or<\/span><a href=\"https:\/\/theboutiquehub.com\/boutiquechat7\"> <span style=\"font-weight: 400;\">click here.<br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Want more information on #BoutiqueChat? Visit<\/span><a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\"> <span style=\"font-weight: 400;\">www.theboutiquehub.com\/boutiquechat<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holy cow, grab a pencil before you listen to this episode. Reza &amp; Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":8873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,486],"tags":[404,409,405,456,457],"class_list":["post-8863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-service-provider-dashboard","tag-boutique-chat","tag-facebook-ads","tag-podcast","tag-retargeting","tag-shoelace","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #12: Mastering Facebook Ads &amp; Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat12\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #12: Mastering Facebook Ads &amp; Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace\" \/>\n<meta property=\"og:description\" content=\"Holy cow, grab a pencil before you listen to this episode. 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