{"id":8821,"date":"2018-04-17T07:00:20","date_gmt":"2018-04-17T12:00:20","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=8821"},"modified":"2019-12-30T09:00:56","modified_gmt":"2019-12-30T15:00:56","slug":"boutiquechat11","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat11\/","title":{"rendered":"Episode #11: Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. With Keith Mundee, President of American Hat Company"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you\u2019ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in selling. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In today\u2019s episode, hear how Keith built some of the most recognized brands in western, his tips for retailers today, why projecting your personal money story on a potential customer is bad for business, and where our industry is headed. \u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Keith works alongside another well known, and appreciated icon in western, Keith Maddox, the owner of American Hat Company who also notes the importance of building a leadership team. \u00a0From his days at Cinch, Cruel Girl, and all Miller Brands, to his time in the Fireplace industry, Keith\u2019s business background is one we all can learn from. <\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 11 &#8211; LISTEN NOW ON iTunes &lt;&lt;<br \/>\n<\/b><\/a><i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Lybsyn here<br \/>\n<\/span><\/a><i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><b><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-8824\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/04\/Keith-Mundee-300x225.jpg\" alt=\"Keith Mundee, American Hats | The Boutique Hub\" width=\"300\" height=\"225\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/04\/Keith-Mundee-300x225.jpg 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/04\/Keith-Mundee-768x576.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/04\/Keith-Mundee-800x600.jpg 800w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/04\/Keith-Mundee-700x525.jpg 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/04\/Keith-Mundee-600x450.jpg 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/04\/Keith-Mundee.jpg 816w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>ABOUT KEITH<br \/>\n<\/b><span style=\"font-weight: 400;\">Keith Mundee is the President of the American Hat Company, and a 20 year veteran of the Western Apparel Business. Formerly, the President at Miller International, where he built his career after starting as a Sales Rep. Before the Western Industry became Keith\u2019s mainstay, he was the owner of Western Fireplace Distributors in Southern California, the largest specialty subcontractor in the US, with annual sales of over 22 million. After selling the business in 1994 and moving to Idaho. Today, with two grown daughters, and four grandchildren, Keith has been married to Terri Mundee for the past 35 years. <\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Luck is where preparation and opportunity meet.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The right products don\u2019t cost you money.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attract the kids &amp; young adults to your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Social media gives people a chance to sample your brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The first thing to sell is you, then the company, then the product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show your customers why your products are worth the money.<\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">04:50 &#8211; Keith\u2019s Background<br \/>\n<\/span><span style=\"font-weight: 400;\">12:18 &#8211; Where to start building your brand<br \/>\n<\/span><span style=\"font-weight: 400;\">17:00 &#8211; The difference in interruption &amp; permission advertising.<br \/>\n<\/span><span style=\"font-weight: 400;\">22:00 &#8211; \u201cI will not sell on social media\u201d<br \/>\n<\/span><span style=\"font-weight: 400;\">25:00 &#8211; How to stay in your own lane.<br \/>\n<\/span><span style=\"font-weight: 400;\">29:30 &#8211; Innovate or die. A look at Toys-R-Us.<br \/>\n<\/span><span style=\"font-weight: 400;\">33:15 &#8211; Building a cowboy hat for President Trump.<br \/>\n<\/span><span style=\"font-weight: 400;\">35:00 &#8211; What do the most successful retailers have in common?<br \/>\n<\/span><span style=\"font-weight: 400;\">45:20 &#8211; Training sales staff &amp; doing business on a handshake.<br \/>\n<\/span><span style=\"font-weight: 400;\">54:20 &#8211; How to get a mentor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW AMERICAN HAT COMPANY<br \/>\n<\/span><span style=\"font-weight: 400;\">On <\/span><a href=\"https:\/\/www.facebook.com\/americanhatcompany\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> &amp; <\/span><a href=\"https:\/\/www.instagram.com\/americanhatco\/?hl=en\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: April 17, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keith Mundee is an icon in the western apparel industry, not only for the brands he has helped to build but for the man that he is. Once you meet Keith, you\u2019ll have an instant connection and appreciation for his view of the apparel industry and how serving is the art of the deal in [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":8822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408],"tags":[454,404,453,405,391],"class_list":["post-8821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","tag-american-hats","tag-boutique-chat","tag-keith-mundee","tag-podcast","tag-western-brand","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #11: Why Story Matters: Learn from an icon who has helped build multiple iconic western brands. 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