{"id":7784,"date":"2018-04-03T07:00:51","date_gmt":"2018-04-03T12:00:51","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=7784"},"modified":"2019-12-30T09:00:57","modified_gmt":"2019-12-30T15:00:57","slug":"boutiquechat9","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat9\/","title":{"rendered":"Episode #9: Top 10 Mistakes Happening in Retail Business Today &#8211; Solo Episode with Ashley Alderson"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The world of retail is ever changing, and on today\u2019s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you making one of these? \u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\nIn our first solo episode, Ashley is diving into how you can avoid these pitfalls, and providing you with key takeaways for you to grow your business. She\u2019s even taking head on the epidemic of copyright concerns happening today and inviting YOU to be a part of the solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which of these topics resonates most with you this week? Be sure to let Ashley know over on Instagram at @ajalderson. <\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE <\/b><b>9<\/b><b> &#8211; LISTEN NOW ON iTunes &lt;&lt;<br \/>\n<\/b><\/a><i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Lybsyn here<br \/>\n<\/span><\/a><i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-6956 alignleft\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/hostess-225x300.png\" alt=\"\" width=\"235\" height=\"314\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/hostess-225x300.png 225w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/hostess-600x801.jpg 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/hostess.jpg 642w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/><\/p>\n<p><b>ABOUT ASHLEY<br \/>\n<\/b><span style=\"font-weight: 400;\">Perhaps it was her wild imagination as a kid that led her to believe that Kenny Rogers was her imaginary friend or some creative juice that lived deep inside, that later led her to start building The Boutique Hub, the world\u2019s largest boutique fashion community. \u00a0Either way, there\u2019s never a dull moment.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Pairing her love of fashion, turquoise and shoes she found at boutiques around the world, together with her background in retail, marketing and economic development, Ashley lives daily to serve entrepreneurs in the fashion retail industry. \u00a0She is a coach, speaker and mentor, who loves working daily with her team at The Boutique Hub and thousands of boutique owners, brands and insiders to find strategies to grow their brands and business.<\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lowest prices isn\u2019t the battle. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be authentic in your videos.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build your email &amp; Facebook messenger lists. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Traditional marketing methods still work.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lead with kindness and education.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Customers are loyal to multiple stores.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze your time &amp; take ownership of your roll.<\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">02:00 &#8211; Selling vs. serving<br \/>\n<\/span><span style=\"font-weight: 400;\">5:55 &#8211; Why you NEED to do video.<br \/>\n<\/span><span style=\"font-weight: 400;\">8:30 &#8211; Don\u2019t rely on one form of marketing.<br \/>\n<\/span><span style=\"font-weight: 400;\">11:30 &#8211; Be original.<br \/>\n<\/span><span style=\"font-weight: 400;\">16:50 &#8211; If you\u2019re not online you\u2019re not in business.<br \/>\n<\/span><span style=\"font-weight: 400;\">19:30 &#8211; Collaborating with competitors.<br \/>\n<\/span><span style=\"font-weight: 400;\">23:00 &#8211; Why you need to use paid traffic.<br \/>\n<\/span><span style=\"font-weight: 400;\">28:00 &#8211; Key things to look for on a weekly basis.<br \/>\n<\/span><span style=\"font-weight: 400;\">31:15 &#8211; The importance of prioritizing.<br \/>\n<\/span><span style=\"font-weight: 400;\">33:45 &#8211; You have to take time for yourself.<\/span><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: April 3, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of retail is ever changing, and on today\u2019s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success. Are you making one of these? \u00a0 In our first solo episode, Ashley is diving into how you can avoid these pitfalls, and [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":7786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408],"tags":[75,404,405,444],"class_list":["post-7784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","tag-ashley-alderson","tag-boutique-chat","tag-podcast","tag-top-10-boutique-mistakes","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #9: Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley Alderson | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat9\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #9: Top 10 Mistakes Happening in Retail Business Today - Solo Episode with Ashley Alderson\" \/>\n<meta property=\"og:description\" content=\"The world of retail is ever changing, and on today\u2019s show we dive into the top 10 mistakes both retailers and wholesale brands may making, and significantly holding them back from success. 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