{"id":7516,"date":"2018-03-20T07:00:35","date_gmt":"2018-03-20T12:00:35","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=7516"},"modified":"2019-12-30T09:00:57","modified_gmt":"2019-12-30T15:00:57","slug":"boutiquechat7","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat7\/","title":{"rendered":"Episode #7: Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew."},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What does it mean to sit down and create a strategic marketing plan for your business? \u00a0This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more. \u00a0Not only will we cover marketing strategies working for the world\u2019s largest brands in western, but uncover some critical questions like \u2018Is print media dead?\u2019 \u00a0Make sure you stick around for the end, to hear Dru\u2019s take on fatherhood and business. As a dad of twins, you\u2019re going to like this takeaway. <\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 7 &#8211; LISTEN NOW ON iTunes &lt;&lt;<br \/>\n<\/b><\/a><i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Lybsyn here<br \/>\n<\/span><\/a><i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7520 size-full alignleft\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/Ashley-and-Drew.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/Ashley-and-Drew.jpg 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/Ashley-and-Drew-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><b>ABOUT DRU STEWART<br \/>\n<\/b><span style=\"font-weight: 400;\">Dru Stewart is the founder of marketing agency, Drustew, a one stop shop for many of the western industry\u2019s largest brands from Pro Equine Group, Cactus Ropes, Resistol and many more. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Working with companies to develop strategic marketing plans, run advertising campaigns, media buys, ad development and digital assets keeps Dru and his team busy. \u00a0Besides having a keen eye, and a breath of fresh air approach and vision for this industry Dru is also a team roper and rodeo announcer, and combines his love of the western industry with strong marketing plans taking many businesses to the next level. Dru is a also a husband, and father who balances being a dad of twins with sleepless nights and big business goals. <\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to launch a new product into the marketplace. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The keys to working with endorsees and influencers. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is print media dead? How to take a fresh approach to print. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to create a strategic plan for your business. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why fatherhood is the most important role you can have. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why it is so critical to have a mentor, and how to find one. <\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">05:00 &#8211; How Dru got started.<br \/>\n<\/span><span style=\"font-weight: 400;\">10:30 &#8211; Strategic marketing &amp; Dru\u2019s clients<br \/>\n<\/span><span style=\"font-weight: 400;\">18:00 &#8211; The importance of customer service.<br \/>\n<\/span><span style=\"font-weight: 400;\">23:00 &#8211; It\u2019s not the print ad that sells, it\u2019s the package deal.<br \/>\n<\/span><span style=\"font-weight: 400;\">27:35 &#8211; How to create a strategic plan.<br \/>\n<\/span><span style=\"font-weight: 400;\">34:00 &#8211; Maximizing your marketing budget and content strategy.<br \/>\n<\/span><span style=\"font-weight: 400;\">42:20 &#8211; Tips for finding influencers &amp; endorsees<br \/>\n<\/span><span style=\"font-weight: 400;\">49:00 &#8211; Finding a mentor and putting family first.<br \/>\n<\/span><span style=\"font-weight: 400;\">58:50 &#8211; How Dru wants to be remembered.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">FOLLOW DRUSTEW<br \/>\n<\/span><\/i><a href=\"https:\/\/www.facebook.com\/pg\/Drustew.us\/about\/?ref=page_internal\"><span style=\"font-weight: 400;\">On Facebook<br \/>\n<\/span><\/a><a href=\"https:\/\/twitter.com\/drustew?lang=en\"><span style=\"font-weight: 400;\">Twitter<br \/>\n<\/span><\/a><a href=\"https:\/\/www.youtube.com\/user\/drustew\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Join The Boutique Hub for access to our Training LIbrary that includes downloads and videos on email marketing, Facebook ads, and so much more that Ashley and Dru talked about today!<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<br \/>\n<\/span><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB:<br \/>\n<\/span><\/i><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: March 20, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it mean to sit down and create a strategic marketing plan for your business? \u00a0This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more. \u00a0Not only will we cover marketing strategies working for the world\u2019s largest [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":7517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408],"tags":[404,431,430,405,429],"class_list":["post-7516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","tag-boutique-chat","tag-dru-stewart","tag-drustew","tag-podcast","tag-strategic-marketing-plan","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #7: Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew. | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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