{"id":7422,"date":"2018-03-06T08:46:49","date_gmt":"2018-03-06T14:46:49","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=7422"},"modified":"2019-12-30T09:00:58","modified_gmt":"2019-12-30T15:00:58","slug":"boutiquechat5","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat5\/","title":{"rendered":"Episode #5: How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas &#038; Comment Sold"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Can you build a multi-million dollar business on social media alone? &nbsp;This week\u2019s guests prove that when you build a tribe of loyal women, anything is possible. &nbsp;Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she had a secret to help her scale. &nbsp;Her husband Brandon happened to be a talented startup founder who built a solution to a key problem Amanda, and numerous retailers have selling on social media. Enter Comment Sold. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">These two live and demonstrate the spirit of Community Over Competition, and have a pretty unique story to share about how Amanda\u2019s business took off, on it\u2019s own, and Brandon helped solve a roadblock to scale. &nbsp;Then, began to share this method with others in the same space, selflessly. <\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE <\/b><b>5<\/b><b> &#8211; LISTEN NOW ON iTunes &lt;&lt;<br \/>\n<\/b><\/a><i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Lybsyn here<br \/>\n<\/span><\/a><i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website Here<\/span><\/a><\/h4>\n<p><b><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-7427 alignleft\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/993768_10151654140998320_1048950547_n-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/993768_10151654140998320_1048950547_n-300x300.jpg 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/993768_10151654140998320_1048950547_n-100x100.jpg 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/993768_10151654140998320_1048950547_n-150x150.jpg 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/993768_10151654140998320_1048950547_n-570x570.jpg 570w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/993768_10151654140998320_1048950547_n-500x500.jpg 500w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/993768_10151654140998320_1048950547_n-600x600.jpg 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/03\/993768_10151654140998320_1048950547_n.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>ABOUT BRANDON &amp; AMANDA<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Amanda is a former ER Nurse, turned fashion entrepreneur, who launched Discount Divas to find an affordable and convenient option to shopping for things she loved. Together, with a group of girlfriends who loved to shop, she launched the business from a Facebook group which quickly went viral. Amanda\u2019s keen ability to buy smart and run an efficient business, has helped scale Discount Divas into a business model that few had seen before. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brandon is a serial entrepreneur with a history of founding, operating and exiting successful businesses. Brandon started as a programmer at the age of 15 at a telecom company called Digium. He subsequently founded DialMaxx, which was acquired by magicJack (NASDAQ: CALL) a month before his 21st birthday. Brandon has since founded several other companies, including HuntsvilleWest &#8211; a startup incubator with 24 companies, Ploid.io &#8211; a human genome data storage platform, and more recently, CommentSold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together, this dynamic duo is changing the retail game.<\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Failures are where you learn the most.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Just because it\u2019s been done before, doesn\u2019t mean it can\u2019t be done different.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make buying easy and personal.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Amanda hired her first employee before she quit her full time job.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">100 superfans are more important than 10,000 followers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">DO: keep money in the bank. DON\u2019T: run money through the bank.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cash in isn\u2019t the important metric, efficiency is. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Store cash away when you have great margins.<\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">05:20 &#8211; Brandon\u2019s background.<br \/>\n<\/span><span style=\"font-weight: 400;\">10:40 &#8211; The start of Discount Divas.<br \/>\n<\/span><span style=\"font-weight: 400;\">17:34 &#8211; One of Amanda\u2019s biggest pieces of advice.<br \/>\n<\/span><span style=\"font-weight: 400;\">20:00 &#8211; Embracing #CommunityOverCompetition.<br \/>\n<\/span><span style=\"font-weight: 400;\">26:25 &#8211; Launching CommentSold.<br \/>\n<\/span><span style=\"font-weight: 400;\">27:50 &#8211; How Divas prices are so low.<br \/>\n<\/span><span style=\"font-weight: 400;\">35:05 &#8211; What successful stores on CommentSold have in common.<br \/>\n<\/span><span style=\"font-weight: 400;\">40:30 &#8211; Secret sauce to build electricity in your Facebook group.<br \/>\n<\/span><span style=\"font-weight: 400;\">47:05 &#8211; Leveraging your audience over multiple platforms.<br \/>\n<\/span><span style=\"font-weight: 400;\">52:55 &#8211; What it\u2019s like working with your spouse.<\/span><\/p>\n<p><b>Links to Brandon &amp; Amanda\u2019s favorite podcasts &amp; books:<br \/>\n<\/b><span style=\"font-weight: 400;\">Amanda\u2019s Favorite Podcast Episode: <\/span><a href=\"https:\/\/jamesaltucher.com\/2017\/02\/sara-blakely\/\"><span style=\"font-weight: 400;\">Sara Blakely on James Altucher\u2019s Podcast.<br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Brandon Book: <\/span><a href=\"https:\/\/www.amazon.com\/Hooked-How-Build-Habit-Forming-Products\/dp\/1591847788\/ref=sr_1_1?ie=UTF8&amp;qid=1520288480&amp;sr=8-1&amp;keywords=building+habit+products\"><span style=\"font-weight: 400;\">\u201cHooked: How to Build Habit-Forming Products\u201d by Nir Eyal<br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Brandon Podcast: <\/span><a href=\"https:\/\/jamesaltucher.com\/category\/the-james-altucher-show\/\"><span style=\"font-weight: 400;\">James Altucher <\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">FOLLOW DISCOUNT DIVAS &amp; COMMENT SOLD:<br \/>\n<\/span><\/i><a href=\"https:\/\/theboutiquehub.com\/profile\/?pu=discountdivas\"><span style=\"font-weight: 400;\">Discount Divas Boutique Hub Profile<br \/>\n<\/span><\/a><a href=\"https:\/\/www.facebook.com\/groups\/shopdiscountdivas\/\"><span style=\"font-weight: 400;\">Facebook Group<br \/>\n<\/span><\/a><a href=\"https:\/\/itunes.apple.com\/us\/app\/discount-divas\/id1188802522?mt=8\"><span style=\"font-weight: 400;\">iPhone App<\/span><\/a><\/p>\n<p><a href=\"https:\/\/theboutiquehub.com\/profile\/?pu=bkruse\"><span style=\"font-weight: 400;\">Comment Sold Boutique Hub Profile<br \/>\n<\/span><\/a><a href=\"https:\/\/commentsold.com\/\"><span style=\"font-weight: 400;\">Website<br \/>\n<\/span><\/a><a href=\"https:\/\/www.facebook.com\/commentsold\/\"><span style=\"font-weight: 400;\">Facebook Page<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">*Are you a member of The Boutique Hub? Find exclusive discounted CommentSold pricing on their membership profile in our Service Provider Directory.&nbsp;<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to join our community of thousands of boutique industry companies at The Boutique Hub? Earn exclusive discounts and pricing on CommentSold when you do: <\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><i><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB:<br \/>\n<\/span><\/i><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: March 6, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you build a multi-million dollar business on social media alone? &nbsp;This week\u2019s guests prove that when you build a tribe of loyal women, anything is possible. &nbsp;Amanda Kruse is the Founder of Discount Divas, a booming e-commerce business who figured out how to harness the power of social selling through Facebook groups, but she [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":7426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408],"tags":[404,426,405,425],"class_list":["post-7422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","tag-boutique-chat","tag-mega-boutique","tag-podcast","tag-social-selling","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #5: How to Harness the Power of Social Selling, Amanda and Brandon Kruse, Discount Divas &amp; 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