{"id":7288,"date":"2018-02-26T13:02:30","date_gmt":"2018-02-26T19:02:30","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=7288"},"modified":"2019-12-30T09:00:59","modified_gmt":"2019-12-30T15:00:59","slug":"boutiquechat4","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat4\/","title":{"rendered":"Episode #4: Fashion Truck Or Brick &#038; Mortar? How To Give Your Customers A Great Experience Through Specialty Products!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ashley and Kinzey dive into what it\u2019s like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The cool part? She wrote the business plan for KooKoo\u2019s Nest in high school for a competition, placed at nationals, and opened the store the next year while still going to college.<\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 4 &#8211; LISTEN NOW ON iTunes &lt;&lt;<br \/>\n<\/b><\/a><i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Lybsyn here<br \/>\n<\/span><\/a><i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><b><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-7292 alignleft\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Kinzey-768x1024.jpg\" alt=\"\" width=\"256\" height=\"342\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Kinzey-768x1024.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Kinzey-225x300.jpg 225w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Kinzey-600x800.jpg 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Kinzey-700x933.jpg 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Kinzey.jpg 1500w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/>ABOUT KINZEY<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Kinzey Fockler is the Fairy Prom Mother of North Dakota. She has been making dress dreams come true for over 10 years. Her boutique, KooKoo&#8217;s Nest started as a mobile boutique and has grown to a B &amp; M store front. The boutique is co-owned by her and her husband Aaron. When it is not prom season KooKoo&#8217;s Nest offers boutique clothing and dresses for every occassion. When Kinzey is not at the store she can be found drinking large amounts of coffee or LaCroix while spending time with her family and her 160 pound furr baby Thunder.<\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Just because a fashion truck is smaller, doesn\u2019t mean it\u2019s easier.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sell the experience. Not the dress.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t use your hashtags to describe the photo, use hashtags that are popular with your target customer. (Example: for a photo of a red prom dress, DONT use #red #dress #prom. DO use #seniorstyle, #seniorpictureinspo, #netflixbeinge)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t view your customers as just customers, they are so much more. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Work with other locally owned businesses to serve your community.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be positive. Don\u2019t say \u201cMust be nice\u201d instead say \u201cI\u2019m so proud of you\u201d<\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">05:10 &#8211; How Kinzey got started.<br \/>\n<\/span><span style=\"font-weight: 400;\">06:50 &#8211; Everything fashion truck.<br \/>\n<\/span><span style=\"font-weight: 400;\">10:00 &#8211; Finding balance in marketing ready to wear and prom + Instagram tips<br \/>\n<\/span><span style=\"font-weight: 400;\">16:00 &#8211; How to make your brand personal.<br \/>\n<\/span><span style=\"font-weight: 400;\">18:00 &#8211; Community is EVERYTHING if you make a great experience for your customers.<br \/>\n<\/span><span style=\"font-weight: 400;\">20:30 &#8211; Kinzey dressed Miss America (Gasp!)<br \/>\n<\/span><span style=\"font-weight: 400;\">22:50 &#8211; How to get involved in your community and how it will help you succeed.<br \/>\n<\/span><span style=\"font-weight: 400;\">27:00 &#8211; Kinzey\u2019s #1 tip + Going to prom and formal wear market, the margins, and the investment.<br \/>\n<\/span><span style=\"font-weight: 400;\">35:20 &#8211; What Kinzey wants others to remember about her. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Links to Kinzey\u2019s favorite podcasts &amp; books: \u201c<\/span><a href=\"https:\/\/www.amazon.com\/Alchemist-Paulo-Coelho\/dp\/0062315005\/ref=sr_1_2?ie=UTF8&amp;qid=1519666208&amp;sr=8-2&amp;keywords=the+alchemist\"><span style=\"font-weight: 400;\">The Alchemist<\/span><\/a><span style=\"font-weight: 400;\">\u201d (book). \u201c<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/how-i-built-this-with-guy-raz\/id1150510297?mt=2\"><span style=\"font-weight: 400;\">How I Built This<\/span><\/a><span style=\"font-weight: 400;\">\u201c (Podcast)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more on KooKoo\u2019s Nest, visit <\/span><a href=\"https:\/\/shopkookoos.com\/\"><span style=\"font-weight: 400;\">https:\/\/shopkookoos.com\/<br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Or find them on Facebook (<\/span><a href=\"https:\/\/www.facebook.com\/shopkookoos\/\"><span style=\"font-weight: 400;\">https:\/\/www.facebook.com\/shopkookoos\/<\/span><\/a><span style=\"font-weight: 400;\">)<br \/>\n<\/span><span style=\"font-weight: 400;\">Instagram: <\/span><a href=\"https:\/\/www.instagram.com\/shopkookoos\/\"><span style=\"font-weight: 400;\">@shopkookoos<br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">Their Boutique Hub profile: <\/span><a href=\"https:\/\/theboutiquehub.com\/profile\/?pu=kookoos-nest\"><span style=\"font-weight: 400;\">https:\/\/theboutiquehub.com\/profile\/?pu=kookoos-nest<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">To join our community of boutique owners, brands, designers, service providers, and industry insiders who believe in #CommunityOverCompetition <\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Follow The Boutique Hub:<br \/>\n<\/span><\/i><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: Feb 26, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ashley and Kinzey dive into what it\u2019s like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017. From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":7301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408],"tags":[404,407,405,411],"class_list":["post-7288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","tag-boutique-chat","tag-boutique-owner-interviews","tag-podcast","tag-prom","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #4: Fashion Truck Or Brick &amp; Mortar? 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