{"id":6970,"date":"2018-02-25T10:12:18","date_gmt":"2018-02-25T16:12:18","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=6970"},"modified":"2019-12-30T09:00:59","modified_gmt":"2019-12-30T15:00:59","slug":"boutiquechat2","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat2\/","title":{"rendered":"Episode #2: Scaling to a Mega Boutique with Facebook Ads &#038; Authenticity, with Laura Benson, Founder of Filly Flair Boutique"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We are thrilled to kickoff our first interview on Boutique Chat with one of our dear friends at The Boutique Hub, and leader in the industry, Laura Benson. Laura is the Founder and CEO of Filly Flair Boutique and has successfully grown a mega-boutique out of her rural community in South Dakota.\u00a0 <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Laura is passionate about Facebook Ads and the importance of sharing the personal side of your business. She is a wife, mother of two adorable littles, and lives on her family\u2019s farm which her husband operates. \u00a0Hear how Laura started, scaled her business, manages work-life balance, and uses Facebook Ads to constantly be on the cutting edge of growth. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<h4><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\">&gt;&gt; EPISODE 2 &#8211; LISTEN NOW ON iTunes &lt;&lt;<\/a><br \/>\n<\/strong><\/span><\/h4>\n<p><em>Don&#8217;t Have iTunes?<\/em> <a href=\"http:\/\/theboutiquehub.libsyn.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Listen on Lybsyn here<\/a><\/p>\n<p><em>See the Full<\/em>\u00a0<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noopener noreferrer\">Boutique Chat Podcast Website here<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-7016 alignleft\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-1024x1024.jpg\" alt=\"\" width=\"227\" height=\"228\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-1024x1024.jpg 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-150x150.jpg 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-300x300.jpg 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-768x768.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-570x570.png 570w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-500x500.png 500w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-1000x1000.png 1000w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-700x700.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM-600x600.jpg 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-02-16-at-5.54.18-PM.jpg 1136w\" sizes=\"(max-width: 227px) 100vw, 227px\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>ABOUT LAURA<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">Laura is a wife, mother of two, and business owner. Laura launched her business from humble beginnings, selling belts at rodeos on a card table, \u00a0and since has grown Filly Flair Boutique into a 7 figure business with more than 20 employees. How\u2019d she get there? Faith and developing her strong work ethic growing up on a farm in South Dakota. She is authentic, transparent, and always has an attitude of abundance. Hear Laura\u2019s story, her secrets to Facebook ads, growth and managing work-life balance. <\/span><\/p>\n<p><strong>KEY TAKEAWAYS<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t put all of your eggs in one social media basket, how to diversify. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Invest in employees that balance your weaknesses. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The future of retail: Customers want to know who they are buying from.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quality time with your family is what counts, how to balance. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When do you turn up your Facebook Ads? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When to transition from another career, into full time at your own boutique.<\/span><\/li>\n<\/ul>\n<p><strong>SHOW NOTES<br \/>\n<\/strong><span style=\"font-weight: 400;\">5:40 &#8211; The beginning of Filly Flair<br \/>\n<\/span><span style=\"font-weight: 400;\">12:00 &#8211; The importance of trusting your gut. The transition to working full time at Filly Flair.<br \/>\n<\/span><span style=\"font-weight: 400;\">15:34 &#8211; The trials and goals you face in every stage of owning a boutique. \u201cIf you ever get to a <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span> <span style=\"font-weight: 400;\">place where you\u2019re like \u2018Ah, I\u2019ve made it\u2019 you haven\u2019t. I think you\u2019re going backwards. <\/span><span style=\"font-weight: 400;\">Someone is always waiting to come in and take that thunder.\u201d &#8211; Laura<br \/>\n<\/span><span style=\"font-weight: 400;\">19:09 &#8211; Everything Facebook. Can a brand new boutique today make it with the <\/span><span style=\"font-weight: 400;\">Facebook algorithm? How do you continually shift your strategy for the Facebook algorithm? Laura\u2019s take on Facebook Ads.<br \/>\n<\/span><span style=\"font-weight: 400;\">26:38 &#8211; Where to start with Facebook Ads and how to budget them.<br \/>\n<\/span><span style=\"font-weight: 400;\">33:00 &#8211; What do you outsource first when you\u2019re growing? Where is the future of retail? One <\/span><span style=\"font-weight: 400;\">word, relationships.<br \/>\n<\/span><span style=\"font-weight: 400;\">40:45 &#8211; Mom guilt. It\u2019s all too real. This is how Laura deals with it.<br \/>\n<\/span><span style=\"font-weight: 400;\">45:27 &#8211; What Laura wants people to remember about her when she retires from Filly Flair.<\/span><\/p>\n<p><strong><em>Follow Filly Flair Boutique &amp; Laura Benson:<\/em><\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">For more on Filly Flair Boutique, visit <\/span><a href=\"https:\/\/www.fillyflair.com\/\"><span style=\"font-weight: 400;\">www.fillyflair.com<\/span><\/a><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Or find them on <a href=\"https:\/\/www.facebook.com\/fillyflair\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/shopfillyflair\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.instagram.com\/shopfillyflair\/\" target=\"_blank\" rel=\"noopener noreferrer\">Laura\u2019s Instagram<\/a>\u00a0<\/span><\/em><\/p>\n<p><strong>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/strong><span style=\"font-weight: 400;\">Want more information on Google Analytics and Facebook Ads for your boutique?<br \/>\n<\/span><span style=\"font-weight: 400;\">Join the Hub to access our Training Library &gt; <\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <strong><em>#AskAshley<\/em><\/strong> on Instagram, or tag her at @ajalderson to suggest topics for the podcast and let us know what you thought about this episode! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\">iTunes Apple Podcasts here<\/a>! <\/span><\/p>\n<p><em><span style=\"font-weight: 400;\"><strong>Follow The Boutique Hub:<\/strong> <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.facebook.com\/boutiquehub\" target=\"_blank\" rel=\"noopener noreferrer\">Boutique Hub <\/a>Businesss on Facebook<br \/>\n<\/span><span style=\"font-weight: 400;\"><a href=\"http:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noopener noreferrer\">Boutique Hub Business<\/a> on Instagram<br \/>\n<a href=\"https:\/\/www.instagram.com\/ajalderson\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ashley Alderson<\/a><\/span><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: Feb 22, 2018<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are thrilled to kickoff our first interview on Boutique Chat with one of our dear friends at The Boutique Hub, and leader in the industry, Laura Benson. Laura is the Founder and CEO of Filly Flair Boutique and has successfully grown a mega-boutique out of her rural community in South Dakota.\u00a0 Laura is passionate [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":7057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408],"tags":[407,406,409,405],"class_list":["post-6970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","tag-boutique-owner-interviews","tag-boutiquechat","tag-facebook-ads","tag-podcast","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #2: Scaling to a Mega Boutique with Facebook Ads &amp; Authenticity, with Laura Benson, Founder of Filly Flair Boutique | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #2: Scaling to a Mega Boutique with Facebook Ads &amp; Authenticity, with Laura Benson, Founder of Filly Flair Boutique\" \/>\n<meta property=\"og:description\" content=\"We are thrilled to kickoff our first interview on Boutique Chat with one of our dear friends at The Boutique Hub, and leader in the industry, Laura Benson. 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