{"id":64779,"date":"2026-01-13T11:00:00","date_gmt":"2026-01-13T17:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/blog\/746-how-knowing-your-customer-starts-with-knowing-yourself\/"},"modified":"2026-01-13T11:00:00","modified_gmt":"2026-01-13T17:00:00","slug":"746-how-knowing-your-customer-starts-with-knowing-yourself","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/746-how-knowing-your-customer-starts-with-knowing-yourself\/","title":{"rendered":"#746: How Knowing Your Customer Starts With Knowing Yourself"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-64779-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/theboutiquehub\/BH_TUESDAY_-_1-13-26_KRISTI.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/theboutiquehub\/BH_TUESDAY_-_1-13-26_KRISTI.mp3\">https:\/\/traffic.libsyn.com\/secure\/theboutiquehub\/BH_TUESDAY_-_1-13-26_KRISTI.mp3<\/a><\/audio>\n<p>In this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that&#8217;s equal parts deeply personal and highly tactical.<\/p>\n<p>Kristi shares her journey from nursing to photography to direct sales, the moment her company shut down with almost no notice. But the story doesn&#8217;t stop there. Kristi breaks down how she pivoted into owning her own boutique, how she finally got clear on who her customer is, and what it looks like to keep showing up when life feels heavy. <\/p>\n<p data-start=\"6052\" data-end=\"6071\">You&#8217;ll learn:<\/p>\n<ul data-start=\"6072\" data-end=\"6324\">\n<li data-start=\"6072\" data-end=\"6115\">\n<p data-start=\"6074\" data-end=\"6115\">The moment she realized: &#8220;My customer is me.&#8221;<\/p>\n<\/li>\n<li data-start=\"6072\" data-end=\"6115\">\n<p data-start=\"6074\" data-end=\"6115\">How Kristi rebuilt income quickly after her company closed without warning<\/p>\n<\/li>\n<li data-start=\"6172\" data-end=\"6220\">\n<p data-start=\"6174\" data-end=\"6220\">The mindset shift that helps you move when life feels heavy<\/p>\n<\/li>\n<li data-start=\"6221\" data-end=\"6266\">\n<p data-start=\"6223\" data-end=\"6266\">How community + accountability accelerate growth<\/p>\n<\/li>\n<li data-start=\"6267\" data-end=\"6324\">\n<p data-start=\"6269\" data-end=\"6324\">Simple photo\/posing rules that instantly make you look better on camera (angles, triangles, weight shift, light, and merchandising the full look)<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"684\" data-end=\"1000\"><a href= \"https:\/\/tbhub.co\/joinpodcast\">Join The Boutique Hub<\/a><\/p>\n<p data-start=\"684\" data-end=\"1000\"><a title=\"Retail Bootcamp\" href=\"https:\/\/go.theboutiquehub.com\/retail-bootcamp\">Retail Bootcamp<\/a><\/p>\n<p data-start=\"684\" data-end=\"1000\">\n<p>Kristi Briceno &#038; Mom Buns and Ruffles<\/p>\n<p>Website: <a href= \"https:\/\/www.mombunsandruffles.com\">mombunsandruffles.com<\/a> Instagram: <a class=\"decorated-link\" href= \"https:\/\/www.instagram.com\/mombunsandruffles\/\" data-start=\"1200\" data-end=\"1253\">@mombunsandruffles<\/a><\/p>\n<p>Facebook: <a href= \"https:\/\/www.facebook.com\/MomBunsandRuffles\">@MomBunsandRuffles<\/a><\/p>\n<p>National Domestic Violence Hotline: 1800-799-7233<\/p>\n<p> ____________________________<\/p>\n<p>Ashley Alderson: <a href= \"https:\/\/www.instagram.com\/ajalderson\/%22%20%5Ct%20%22_blank\">Instagram<\/a> <\/p>\n<p>The Boutique Hub: <a href= \"http:\/\/theboutiquehub.com\/\">Website<\/a> | <a href= \"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a> | <a href= \"http:\/\/instagram.com\/theboutiquehub\">Instagram<\/a> | <a href= \"http:\/\/pinterest.com\/boutiquehubbusiness\">Pinterest<\/a> | <a href= \"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a> | <a href= \"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that&#8217;s equal parts deeply personal and highly tactical. Kristi shares her journey from nursing to photography to direct sales, the moment her company shut down with almost no notice. But the story doesn&#8217;t stop there. Kristi breaks down how [&hellip;]<\/p>\n","protected":false},"author":5102,"featured_media":0,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[],"class_list":["post-64779","post","type-post","status-publish","format-standard","hentry","category-boutiquechat","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>#746: How Knowing Your Customer Starts With Knowing Yourself | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/746-how-knowing-your-customer-starts-with-knowing-yourself\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#746: How Knowing Your Customer Starts With Knowing Yourself\" \/>\n<meta property=\"og:description\" content=\"In this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that&#8217;s equal parts deeply personal and highly tactical. 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