{"id":64777,"date":"2026-01-20T11:00:00","date_gmt":"2026-01-20T17:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/blog\/747-blending-home-gift-apparel-and-events-into-one-profitable-business\/"},"modified":"2026-01-23T15:00:51","modified_gmt":"2026-01-23T21:00:51","slug":"747-blending-home-gift-apparel-and-events-into-one-profitable-business","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/747-blending-home-gift-apparel-and-events-into-one-profitable-business\/","title":{"rendered":"#747: Blending Home, Gift, Apparel, and Events into One Profitable Business"},"content":{"rendered":"<audio class=\"wp-audio-shortcode\" id=\"audio-64777-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/traffic.libsyn.com\/secure\/theboutiquehub\/BH_TUESDAY_-_1-20-26_AUDIO.mp3?_=1\" \/><a href=\"https:\/\/traffic.libsyn.com\/secure\/theboutiquehub\/BH_TUESDAY_-_1-20-26_AUDIO.mp3\">https:\/\/traffic.libsyn.com\/secure\/theboutiquehub\/BH_TUESDAY_-_1-20-26_AUDIO.mp3<\/a><\/audio>\n<p>What if the fastest way to grow your boutique\u2026 isn&#8217;t more products, but a better experience? <\/p>\n<p>In this episode, Ashley sits down with Hannah Carlson of Mulberry Market Co. Hannah shares her story of how she went from selling jam at a veggie stand on her parents&#8217; farm to building a booming, curated retail brand\u2014then she moved across the country and essentially started over. We get into the real play-by-play: switching systems, barcoding, syncing Shopify + Lightspeed, adding apparel, leaning into local makers, and building a workshop\/event machine that brings new customers through the door (and actually converts them).<\/p>\n<p data-start=\"6052\" data-end=\"6071\">You&#8217;ll learn:<\/p>\n<ul data-start=\"6072\" data-end=\"6324\">\n<li data-start=\"6072\" data-end=\"6115\">\n<p data-start=\"6074\" data-end=\"6115\">How Hannah accidentally built a business from a mulberry tree\u2026 and why it worked<\/p>\n<\/li>\n<li data-start=\"6072\" data-end=\"6115\">\n<p data-start=\"6074\" data-end=\"6115\">The &#8220;local makers&#8221; strategy that filled a bigger space and fueled word-of-mouth growth<\/p>\n<\/li>\n<li data-start=\"6172\" data-end=\"6220\">\n<p data-start=\"6174\" data-end=\"6220\">Why apparel became a growth lever\u2014and the buying\/turn differences vs. home + gift<\/p>\n<\/li>\n<li data-start=\"6221\" data-end=\"6266\">\n<p data-start=\"6223\" data-end=\"6266\">Margin realities: women&#8217;s apparel vs. kids, plus pricing pressure in home + gift<\/p>\n<\/li>\n<li data-start=\"6267\" data-end=\"6324\">\n<p data-start=\"6269\" data-end=\"6324\">Workshops as a funnel: paid events that create community, drive traffic, and trigger purchases<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"684\" data-end=\"1000\"><a href= \"https:\/\/tbhub.co\/joinpodcast\">Join The Boutique Hub<\/a><\/p>\n<p data-start=\"684\" data-end=\"1000\"><a title=\"Retail Bootcamp\" href=\"https:\/\/go.theboutiquehub.com\/retail-bootcamp\">Retail Bootcamp<\/a><\/p>\n<p data-start=\"684\" data-end=\"1000\">\n<p data-start=\"684\" data-end=\"1000\">Hannah Carlson &#038; Mulberry Market Co.<\/p>\n<p>Website: <a href= \"https:\/\/mulberrymarketco.com\">mulberrymarketco.com<\/a> Instagram: <a class=\"decorated-link\" href= \"https:\/\/www.instagram.com\/mulberrymarketco\/\" data-start=\"1200\" data-end=\"1253\">@mulberrymarketco<\/a><\/p>\n<p>Facebook: <a href= \"https:\/\/www.facebook.com\/mulberrymarketco\">@mulberrymarketco<\/a><\/p>\n<\/p>\n<p> ____________________________<\/p>\n<p>Ashley Alderson: <a href= \"https:\/\/www.instagram.com\/ajalderson\/%22%20%5Ct%20%22_blank\">Instagram<\/a> <\/p>\n<p>The Boutique Hub: <a href= \"http:\/\/theboutiquehub.com\/\">Website<\/a> | <a href= \"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a> | <a href= \"http:\/\/instagram.com\/theboutiquehub\">Instagram<\/a> | <a href= \"http:\/\/pinterest.com\/boutiquehubbusiness\">Pinterest<\/a> | <a href= \"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a> | <a href= \"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What if the fastest way to grow your boutique\u2026 isn&#8217;t more products, but a better experience? In this episode, Ashley sits down with Hannah Carlson of Mulberry Market Co. Hannah shares her story of how she went from selling jam at a veggie stand on her parents&#8217; farm to building a booming, curated retail brand\u2014then [&hellip;]<\/p>\n","protected":false},"author":5102,"featured_media":64838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[],"class_list":["post-64777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Home and Gift Boutique Growth Through Unique Experiences | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Find out how the Home and Gift Boutique grew by focusing on experiences rather than just products to attract 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