{"id":63766,"date":"2025-06-24T17:35:04","date_gmt":"2025-06-24T22:35:04","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=63766"},"modified":"2025-06-24T17:35:06","modified_gmt":"2025-06-24T22:35:06","slug":"the-power-of-story-style-and-sisterhood-in-boutique-retail","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/the-power-of-story-style-and-sisterhood-in-boutique-retail\/","title":{"rendered":"The Power of Story, Style, and Sisterhood in Boutique Retail"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/37037845\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-spotify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/719-the-power-of-story-style-and-sisterhood\/id1351990699?i=1000714337584\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/3IMz9cjg0nl0QEgy1S3d7b?si=5Btr1nleSoeVm17lexP7SA\">SPOTIFY<\/a> | <a href=\"https:\/\/youtu.be\/GEIqxLJKfgA\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-left\">Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey &amp; Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/06\/FINAL-2025-05-26T144211.844.png\" alt=\"\" class=\"wp-image-63768\" style=\"width:366px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/06\/FINAL-2025-05-26T144211.844.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/06\/FINAL-2025-05-26T144211.844-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/06\/FINAL-2025-05-26T144211.844-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/06\/FINAL-2025-05-26T144211.844-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/06\/FINAL-2025-05-26T144211.844-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-the-power-of-story-style-and-sisterhood-in-boutique-retail\">The Power of Story, Style, and Sisterhood in Boutique Retail<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-boutique-with-heart-and-candy\">Building a Boutique With Heart (and Candy!)<\/h2>\n\n\n\n<p>Marmalade\u2019s foundation is deeply rooted in family. The sisters credit their mother for instilling a love of fashion, art, and business. She was the original creative visionary\u2014known for her flair for merchandising and thoughtful storytelling through product curation.<\/p>\n\n\n\n<p>One of Marmalade\u2019s standout features is its iconic candy bar\u2014yes, a real candy bar in every store. Inspired by childhood shopping trips to the mall, it adds a playful, nostalgic element to the shopping experience. Another unique touch is their \u201cGRAB Bags,\u201d a $5 surprise bag of leftover accessories. But it\u2019s not just a fun clearance tactic\u2014it\u2019s a nod to their mom\u2019s story of growing up in foster care. GRAB stands for <strong>Go, Reach, Achieve, Believe<\/strong>, and the bags are a tangible way to spread hope and inspiration.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Merchandising as a Storytelling Tool<\/h3>\n\n\n\n<p>Kasey and Kaitlyn see visual merchandising as an art form. They create frictionless experiences through styled racks that reflect real-life outfit pairings. The approach is less about minimalism and more about balance\u2014chunky knits next to flowing fabrics, functional setups that invite customers to dig in and explore.<\/p>\n\n\n\n<p>And while each Marmalade location has its own flair, there\u2019s a shared thread of vintage decor, styled displays, and warmth that unifies the brand experience across all locations.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scaling Without Losing the Soul<\/h3>\n\n\n\n<p>When asked about standardizing across locations, the sisters made it clear\u2014they don\u2019t aim to replicate; they aim to adapt. Each store reflects the spirit of its city, from Brooklyn\u2019s fast-paced fashion to Savannah\u2019s Southern charm. Still, technology like Lightspeed POS and weekly Google Doc reports help them stay aligned on business operations, customer experience, and sales performance.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advice for Multi-Location Expansion<\/h3>\n\n\n\n<p>Thinking of opening a second (or third) store? Their advice:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Know your why<\/strong>\u2014Are you expanding your customer base, or yourself as a business owner?<\/li>\n\n\n\n<li><strong>Use the right tools<\/strong>\u2014Tech that allows seamless inventory transfers is key.<\/li>\n\n\n\n<li><strong>Hire for trust<\/strong>\u2014If you\u2019re not on-site, your store manager must share your vision.<\/li>\n\n\n\n<li><strong>Balance emotion with analysis<\/strong>\u2014Keep the heart, but track the data.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Making the Jump Into Contemporary<\/h3>\n\n\n\n<p>Transitioning into higher price points was a thoughtful journey. One of their first leaps was bringing in <strong>Rails<\/strong>, a contemporary line with strong name recognition. They advise others to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start with well-known brands to build trust.<\/li>\n\n\n\n<li>Focus on quality and longevity\u2014especially with categories like denim.<\/li>\n\n\n\n<li>Educate your customers\u2014today\u2019s shoppers value well-made, timeless pieces.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Lightning Round Lessons<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Best use of time?<\/strong> Kasey says website listings; Kaitlyn would plan creative photo shoots.<\/li>\n\n\n\n<li><strong>Unsexy but essential?<\/strong> Inventory management and learning to manage team dynamics.<\/li>\n\n\n\n<li><strong>Hardest lesson?<\/strong> Avoid overbuying and emotionally driven decisions at market.<\/li>\n\n\n\n<li><strong>Best advice?<\/strong> &#8220;Don\u2019t get too high on the highs or too low on the lows.&#8221;<\/li>\n\n\n\n<li><strong>Favorite metric?<\/strong> Margins and month-over-month growth\u2014but with context!<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A Legacy in the Making<\/h3>\n\n\n\n<p>When asked what they want to be remembered for 30 years from now, the sisters didn\u2019t hesitate: staying true to themselves, embracing their femininity, and building a family-first business that makes people feel good. They\u2019ve slowly grown more confident in sharing their personal stories and showing up on social media\u2014not for vanity, but to connect.<\/p>\n\n\n\n<p>As Ashley notes, \u201cPeople don\u2019t remember what they bought. They remember how you made them feel.\u201d Marmalade is a beautiful example of heart-driven retail done right.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Power of Story, Style, and Sisterhood in Boutique Retail\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GEIqxLJKfgA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0Kasey &amp; Kaitlyn Widmyer (Marmalade):\u00a0<a href=\"https:\/\/www.instagram.com\/marmaladefreshclothing\/\">Instagram<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/marmaladefreshclothing\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.tiktok.com\/@marmaladefreshclothing\">TikTok<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.marmaladefreshclothing.com\/\">Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-podcast\">Join The Boutique Hub<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>Ashley Alderson:&nbsp;<a href=\"https:\/\/www.instagram.com\/ajalderson\/%22%20%5Ct%20%22_blank\">Instagram<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>The Boutique Hub:&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.amazon.com\/Profit-First-Transform-Cash-Eating-Money-Making\/dp\/073521414X\/ref=sr_1_1?dib=eyJ2IjoiMSJ9.wvQ3F27ciGlm-qikWR5o74bX1xXCyUuVUVjKTXxSJ2lSIwtTJ1_qej367_TC7BpftcYxxV_ibUIYocZntiyrayKVN6fAiFcq2L2Ikd_luVh0EmY4d2mOBkTuv908ZC78Q6sE51BMXhBw0ng6AJhz8Ch7XX6YCF2gLBv0TOoyu5XYBkZSs2XS87n1R494nhiOhCJ-_ONA-IOMOHkU5o-z3XQxlbCS1rkcw-S-ndc-rdg.sk6NI10VnSWCarCwUcgAhy91fGaHaExLsJht0zJt0xA&amp;dib_tag=se&amp;hvadid=580651190085&amp;hvdev=c&amp;hvlocphy=9031031&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=5734204082101673293&amp;hvtargid=kwd-166936692518&amp;hydadcr=21933_13324183&amp;keywords=profit+first+by+mike+michalowicz&amp;qid=1730376179&amp;sr=8-1\" target=\"_blank\" rel=\"noreferrer noopener\">Profit First<\/a><\/em>&nbsp;by Mike Michalowicz&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/boutiquebossstore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Boutique Boss Planner<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Summit 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey &#038; Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.<\/p>\n","protected":false},"author":13448,"featured_media":63767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408,7616],"tags":[126,76,404,15,69],"class_list":["post-63766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","category-the-boutique-summit","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Story, Style, and Sisterhood in Boutique Retail | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey &amp; Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/the-power-of-story-style-and-sisterhood-in-boutique-retail\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Power of Story, Style, and Sisterhood in Boutique Retail\" \/>\n<meta property=\"og:description\" content=\"Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey &amp; Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. 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