{"id":63443,"date":"2025-05-09T16:43:22","date_gmt":"2025-05-09T21:43:22","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=63443"},"modified":"2025-05-09T16:43:25","modified_gmt":"2025-05-09T21:43:25","slug":"the-business-conversation-every-couple-needs-to-have","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/the-business-conversation-every-couple-needs-to-have\/","title":{"rendered":"The Business Conversation Every Couple Needs to Have"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/36239745\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-spotify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/five-minute-friday-the-business-conversation-every\/id1351990699?i=1000706951385\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a> | <a href=\"https:\/\/open.spotify.com\/episode\/6hLaollqpSDFhagKlXVNqa?si=hBmucmtoQfWZG97LevElpA\" target=\"_blank\" rel=\"noreferrer noopener\">SPOTIFY<\/a> | <a href=\"https:\/\/youtu.be\/DqUVYmDyA74\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<p>Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets\u2014creative and analytical\u2014the tension can build, especially when your business isn\u2019t performing as expected. Today, we\u2019re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/5MF-IG-Story-Podcast-11-576x1024.png\" alt=\"\" class=\"wp-image-63445\" style=\"width:295px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/5MF-IG-Story-Podcast-11-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/5MF-IG-Story-Podcast-11-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/5MF-IG-Story-Podcast-11-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/5MF-IG-Story-Podcast-11-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/5MF-IG-Story-Podcast-11.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-the-business-conversation-every-couple-needs-to-have\">The Business Conversation Every Couple Needs to Have<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-beginning-a-personal-story-of-growth\"><strong>The Beginning: A Personal Story of Growth<\/strong><\/h3>\n\n\n\n<p>For me, running a business with my husband, Eric, has been a journey of ups and downs. When we started this venture, we were barely scraping by. I was selling baby cribs to make ends meet while trying to grow a business from the ground up. At the time, Eric had a full-time job, and we didn\u2019t have much in the way of finances. But over time, this business has become a family affair, so to speak. Today, Eric works alongside me as our CFO, managing the backend while I focus on marketing and the creative side of the business.<\/p>\n\n\n\n<p>Though our roles are clearly defined now, there was a time when things weren\u2019t so smooth. Eric, with his background in corporate America, needed numbers, projections, and certainty. Me? I was more of a &#8220;let\u2019s try things and see what works&#8221; kind of person. It wasn\u2019t until we started seeing the strain this caused that we had to come together and create a plan that worked for both of us.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-can-get-hard-the-divide-between-creative-and-analytical\"><strong>Why It Can Get Hard: The Divide Between Creative and Analytical<\/strong><\/h3>\n\n\n\n<p>In the small business world, I find that the dynamic between creative business owners\u2014often women\u2014and their more analytical spouses is extremely common. Creative business owners often thrive on big ideas, vision, and marketing, while their partners are deeply involved in the numbers, spreadsheets, and projections.<\/p>\n\n\n\n<p>When the business isn\u2019t performing as expected, it can lead to frustration on both sides. The creative person may feel like their vision and hard work isn\u2019t being trusted, while the analytical person may be searching for clarity and a clear path forward.<\/p>\n\n\n\n<p>In our case, Eric wanted certainty about the future of the business. He wanted a plan. He didn\u2019t just need reassurance that things would work out; he needed to know that we had a tangible roadmap to bridge the gap between where we were and where we wanted to be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-creating-a-plan-how-to-get-on-the-same-page\"><strong>Creating a Plan: How to Get on the Same Page<\/strong><\/h3>\n\n\n\n<p>To move forward, I had to learn how to incorporate more structured planning into my creative process. Here\u2019s how I did it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Use the Retail Traffic Formula<\/strong><\/li>\n<\/ol>\n\n\n\n<p>The first tool that helped us was the <strong>Retail Traffic Formula<\/strong>. This formula helps you understand how many transactions you need to meet your sales goals by calculating how much traffic is necessary to generate those sales. By breaking down the numbers\u2014such as sales goal, average order value, and conversion rate\u2014you can build a clear plan for increasing traffic to your store or website. Knowing these numbers helps both the creative and analytical parties feel aligned.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Focus on Income-Generating Activities<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Next, I had to assess how I was spending my time as the CEO. Was I focusing on tasks that directly contributed to income, or was I bogged down in busywork? Having a clear list of priorities and working on things that drive the business forward was key. If you\u2019re just checking off tasks but not focusing on the bigger picture, it\u2019s easy to get stuck.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Implement Scorecards and Metrics<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Finally, tracking metrics and progress is essential. Each week, I started reviewing key metrics like average order value, sales by vendor, and markdowns. Knowing these numbers not only gave us the certainty Eric needed, but it also allowed me to adjust my strategy. The numbers became a way for me to inform my creative decisions, knowing I had concrete data to back up my choices.<\/p>\n\n\n\n<p><strong>The Takeaway: Bridging the Gap Between Creative and Analytical Minds<\/strong><\/p>\n\n\n\n<p>The balance between creativity and analytics is crucial to running a successful business, especially when you\u2019re working with a spouse. For the creative person, having a plan can feel limiting at first, but it actually frees you to be more creative within the structure you\u2019ve established. For the analytical person, understanding the vision and seeing the creativity unfold can offer reassurance that the business is moving in the right direction.<\/p>\n\n\n\n<p>If you and your spouse find yourselves at odds over business decisions, try having an open conversation about the numbers, projections, and most importantly, the plan. By finding common ground, you can avoid unnecessary stress and build a stronger, more successful business\u2014and relationship\u2014together.<\/p>\n\n\n\n<p>Stay tuned for more insights, and best of luck in your business journey!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Business Conversation Every Couple Needs to Have\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/DqUVYmDyA74?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets\u2014creative and analytical\u2014the tension can build, especially when your business isn\u2019t performing as expected. Today, we\u2019re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.<\/p>\n","protected":false},"author":13448,"featured_media":63444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,7533,76,404,15,7573,7129,7522,69,518],"class_list":["post-63443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-2024-planning","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-holiday-tips","tag-legal-tips","tag-small-business-marketing","tag-the-boutique-hub","tag-trademark","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Business Conversation Every Couple Needs to Have | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Running a business with your spouse can be both a rewarding and challenging experience. When you bring together two very different mindsets\u2014creative and analytical\u2014the tension can build, especially when your business isn\u2019t performing as expected. Today, we\u2019re diving into how to bridge the gap between creative vision and analytical certainty in business, and how to avoid common pitfalls that can create division in your personal life.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/the-business-conversation-every-couple-needs-to-have\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Business Conversation Every Couple Needs to Have\" \/>\n<meta property=\"og:description\" content=\"Running a business with your spouse can be both a rewarding and challenging experience. 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