{"id":63423,"date":"2025-05-07T13:03:21","date_gmt":"2025-05-07T18:03:21","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=63423"},"modified":"2025-05-13T10:21:53","modified_gmt":"2025-05-13T15:21:53","slug":"how-to-plan-post-grow-on-social-media-without-the-overwhelm","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/how-to-plan-post-grow-on-social-media-without-the-overwhelm\/","title":{"rendered":"How to Plan, Post &amp; Grow on Social Media Without the Overwhelm"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/podcasts.apple.com\/assets\/artwork\/1x1.gif\" alt=\"Boutique Chat\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/podcasts.apple.com\/assets\/artwork\/1x1.gif\" alt=\"Boutique Chat\"\/><\/figure>\n\n\n\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/36335110\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-spotify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/712-how-to-plan-post-grow-on-social-media-without-the\/id1351990699?i=1000706504700\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/7lghA65NWMjY31SLsb1INd?si=FI3_9ZEdRVePStMxycFeXg\">SPOTIFY<\/a> | <a href=\"https:\/\/youtu.be\/GdnIyYM9oYw\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-left\">What\u2019s the secret to growing a thriving brand online in today\u2019s ever-changing digital world\u2014and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of&nbsp;<em>The Art of Small Business Social Media: A Blueprint for Marketing Success<\/em>, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-1.png\" alt=\"\" class=\"wp-image-63424\" style=\"width:366px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-1.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-1-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-1-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-1-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-1-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-how-to-plan-post-amp-grow-on-social-media-without-the-overwhelm\">How to Plan, Post &amp; Grow on Social Media Without the Overwhelm<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">The Brussels Sprouts Effect: Engaging Content Isn&#8217;t Always on Brand\u2014And That\u2019s Okay<\/h3>\n\n\n\n<p>Peg put it perfectly: \u201cEveryone has an opinion on Brussels sprouts.\u201d And while your biz might have nothing to do with vegetables, jumping in on everyday, human conversations can make you more relatable and memorable online. Why? Because it builds community, keeps you top of mind, and\u2014bonus\u2014breaks the algorithm.<\/p>\n\n\n\n<p>Content doesn\u2019t always need to sell. Sometimes, it just needs to connect.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Overwhelmed? You&#8217;re Not Alone\u2014Planning is Key<\/h3>\n\n\n\n<p>Ashley highlighted what most small business owners feel daily: the overwhelm of constantly needing to post. \u201cMaybe it&#8217;s just me and one employee\u2014how do I get it all done?\u201d The answer? Planning\u2014and not being afraid to lean on tools that make the job easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Enter: AI as Your Content Sidekick<\/h3>\n\n\n\n<p>Peg shared how she\u2019s been using tools like ChatGPT and Magai (a multi-AI aggregator) to plan and create everything from Instagram Notes to full-blown carousel posts. By training AI to match her tone and brand voice, she gets personalized help on the fly\u2014even down to asking it for a quick, four-word Note post after the election. (Pro tip: \u201cHot take\u2014I love Brussels sprouts\u201d might just be your next viral Note.)<\/p>\n\n\n\n<p>Whether you&#8217;re brainstorming carousel ideas like \u201c5 ways to style sparkly hair clips this holiday\u201d or repurposing content for Pinterest and LinkedIn, AI can do the heavy lifting on copy so you can focus on visuals and creativity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Let People In: Process Over Perfection<\/h3>\n\n\n\n<p>People crave connection. And nothing does that better than showing the behind-the-scenes of your biz. Peg shared her love of transformation videos and gave a shoutout to her friend Sandra Sallin\u2014an 84-year-old beauty blogger with a cult following who does makeup tutorials with a raw, unfiltered vibe.<\/p>\n\n\n\n<p>\u201cShe\u2019s not selling the thing. She\u2019s just doing it and talking,\u201d Peg said. That\u2019s the kind of storytelling that builds community and keeps people coming back.<\/p>\n\n\n\n<p>Your followers want to know there\u2019s a little bit of a hot mess behind the scenes\u2014just like them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Speak to One, Not Everyone<\/h3>\n\n\n\n<p>One of Peg\u2019s top content creation tips? Visualize your audience as one specific person. \u201cIt\u2019s a small business owner. She\u2019s a florist. She has one part-time employee\u2026\u201d The more specific you get, the more your message will hit the right people.<\/p>\n\n\n\n<p>Because your audience isn\u2019t <em>everyone.<\/em> And it never will be.<\/p>\n\n\n\n<p>When people start commenting, \u201cI needed this today,\u201d that\u2019s when you know you\u2019re getting it right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">No More Filters, Just Realness<\/h3>\n\n\n\n<p>Gone are the days of overly filtered, overly perfect content. People are tired of the highlight reel. Now, authenticity wins. Whether it&#8217;s showing your real face, admitting you\u2019re in your pajamas for a live, or sharing your favorite mascara trick (Peg loves fake lashes, Ashley\u2019s still hooked on lash extensions), being real <em>sells<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Picking the Right Platforms<\/h3>\n\n\n\n<p>So where should you actually show up online? That depends on your audience\u2014but Peg emphasized that Instagram is still powerful (though time-consuming), and Pinterest is massively underutilized.<\/p>\n\n\n\n<p>Her favorite part about Pinterest? \u201cEvery single thing that you do gets a link.\u201d That\u2019s pure gold when it comes to driving traffic and making your content work harder for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Takeaway<\/h3>\n\n\n\n<p>If you\u2019re feeling like you\u2019re talking into the void or just too overwhelmed to even <em>start<\/em> posting\u2014know this: content that builds community isn\u2019t about being perfect, it\u2019s about being present. Use tools like AI to lighten the load, post with purpose, and show up as your authentic self.<\/p>\n\n\n\n<p>Oh, and next time you\u2019re stuck on what to post? Try Brussels sprouts.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Plan, Post &amp; Grow on Social Media Without the Overwhelm\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GdnIyYM9oYw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Peg Fitzpatrick:&nbsp;<a href=\"https:\/\/pegfitzpatrick.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.instagram.com\/pegfitzpatrick\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.threads.com\/@pegfitzpatrick\">Threads<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.facebook.com\/PegFitzpatrick\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/pegfitzpatrick\">LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pegfitzpatrick.com\/small-business-social-media-book\"><em>The Art of Small Business Social Media: A Blueprint for Marketing Success<\/em><\/a>&nbsp;by Peg Fitzpatrick<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit-2025\">Boutique Summit 2025<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/retail-bootcamp\">Retail Bootcamp<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/boutiquebossstore.com\/\">2025 Boutique Boss Planner<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-podcast\">Join The Boutique Hub<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>Ashley Alderson:&nbsp;<a href=\"https:\/\/www.instagram.com\/ajalderson\/%22%20%5Ct%20%22_blank\">Instagram<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>The Boutique Hub:&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.amazon.com\/Profit-First-Transform-Cash-Eating-Money-Making\/dp\/073521414X\/ref=sr_1_1?dib=eyJ2IjoiMSJ9.wvQ3F27ciGlm-qikWR5o74bX1xXCyUuVUVjKTXxSJ2lSIwtTJ1_qej367_TC7BpftcYxxV_ibUIYocZntiyrayKVN6fAiFcq2L2Ikd_luVh0EmY4d2mOBkTuv908ZC78Q6sE51BMXhBw0ng6AJhz8Ch7XX6YCF2gLBv0TOoyu5XYBkZSs2XS87n1R494nhiOhCJ-_ONA-IOMOHkU5o-z3XQxlbCS1rkcw-S-ndc-rdg.sk6NI10VnSWCarCwUcgAhy91fGaHaExLsJht0zJt0xA&amp;dib_tag=se&amp;hvadid=580651190085&amp;hvdev=c&amp;hvlocphy=9031031&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=5734204082101673293&amp;hvtargid=kwd-166936692518&amp;hydadcr=21933_13324183&amp;keywords=profit+first+by+mike+michalowicz&amp;qid=1730376179&amp;sr=8-1\" target=\"_blank\" rel=\"noreferrer noopener\">Profit First<\/a><\/em>&nbsp;by Mike Michalowicz&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/boutiquebossstore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Boutique Boss Planner<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Summit 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s the secret to growing a thriving brand online in today\u2019s ever-changing digital world\u2014and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of\u00a0The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.<\/p>\n","protected":false},"author":13448,"featured_media":63425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408,7609],"tags":[126,76,404,15,7278,69],"class_list":["post-63423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","category-membership","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-sales","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Plan, Post &amp; Grow on Social Media Without the Overwhelm | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Hey friends! If you&#039;ve been around The Boutique Hub for a while, you&#039;ve probably heard about The Boutique Summit\u2014our industry&#039;s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. Not the polished highlight reel, but the wild, unexpected, chaotic, and inspiring journey of how this event came to life\u2014and how it\u2019s grown into something bigger than I ever imagined.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/how-to-plan-post-grow-on-social-media-without-the-overwhelm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Plan, Post &amp; Grow on Social Media Without the Overwhelm\" \/>\n<meta property=\"og:description\" content=\"Hey friends! If you&#039;ve been around The Boutique Hub for a while, you&#039;ve probably heard about The Boutique Summit\u2014our industry&#039;s biggest and longest-standing business conference. But today, I want to give you a behind-the-scenes look at the real story. 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