{"id":63366,"date":"2025-04-29T18:26:07","date_gmt":"2025-04-29T23:26:07","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=63366"},"modified":"2025-05-01T18:29:59","modified_gmt":"2025-05-01T23:29:59","slug":"how-obsession-ingenuity-and-instagram-built-a-candle-empire","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/how-obsession-ingenuity-and-instagram-built-a-candle-empire\/","title":{"rendered":"How Obsession, Ingenuity, and Instagram Built a Candle Empire"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/podcasts.apple.com\/assets\/artwork\/1x1.gif\" alt=\"Boutique Chat\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/podcasts.apple.com\/assets\/artwork\/1x1.gif\" alt=\"Boutique Chat\"\/><\/figure>\n\n\n\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/36304005\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-spotify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/711-how-obsession-ingenuity-and-instagram-built\/id1351990699?i=1000705388294\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/3WeKLZ4ram3gwqPilIJbSm?si=AvU-n8DwTVWxUuyJbausyQ\">SPOTIFY<\/a> | <a href=\"https:\/\/youtu.be\/Aa8jah9cYyo\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-left\">How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle\u00a0DeGrazio,\u00a0a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it&#8217;s one you won&#8217;t want to miss!\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-2025-04-13T103355.754.png\" alt=\"\" class=\"wp-image-63368\" style=\"width:366px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-2025-04-13T103355.754.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-2025-04-13T103355.754-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-2025-04-13T103355.754-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-2025-04-13T103355.754-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/05\/FINAL-2025-04-13T103355.754-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-how-obsession-ingenuity-and-instagram-built-a-candle-empire\">How Obsession, Ingenuity, and Instagram Built a Candle Empire<\/h2>\n\n\n\n<p>Annabelle DeGrazio didn\u2019t just take a leap of faith\u2014she launched herself from the structured world of law into the creative chaos of entrepreneurship. Today, she\u2019s the founder of a successful candle company, but before the wax ever melted, she was pouring over case law as an attorney.<\/p>\n\n\n\n<p>So how does one go from legal briefs to fragrance blends? For Annabelle, it started with a spark\u2014an idea that wouldn&#8217;t go away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Breaking the Mold<\/h3>\n\n\n\n<p>Leaving the legal profession wasn\u2019t a decision she took lightly. Years of schooling, testing, and late nights had gone into becoming a lawyer. &#8220;It\u2019s not like you snap your fingers and become a lawyer,&#8221; she said. \u201cThere\u2019s so much involved.\u201d<\/p>\n\n\n\n<p>So when she told her friends and family she was leaving it behind to start a candle business\u2014an <em>online<\/em> one, no less\u2014the reactions were&#8230; mixed.<\/p>\n\n\n\n<p>\u201cAwkward is a nice way to put it,\u201d she laughed. \u201cPeople thought I was nuts.\u201d<\/p>\n\n\n\n<p>But the candle flame kept burning. And eventually, as her business gained traction, those funny looks turned into impressed nods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leveraging Legal Logic in Business<\/h3>\n\n\n\n<p>Annabelle\u2019s legal background isn\u2019t a footnote in her story\u2014it\u2019s a secret weapon. Her analytical skills, attention to detail, and natural problem-solving instincts have translated beautifully to business.<\/p>\n\n\n\n<p>\u201cI\u2019m always looking at data,\u201d she explained. \u201cWe\u2019re tracking trends, digging into the numbers, and backing up our intuition with real information.\u201d<\/p>\n\n\n\n<p>It&#8217;s this mix of gut instinct and calculated decision-making that has guided everything from product launches to marketing moves. And, she jokes, \u201cIt\u2019s always handy having a lawyer friend on speed dial.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">If You Had Two Extra Hours a Day&#8230;<\/h3>\n\n\n\n<p>Annabelle\u2019s time is precious, and she\u2019s intentional about how she spends it. If given two extra hours purely for income-generating activities? Here\u2019s her go-to plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>15 Minutes on Social<\/strong>: \u201cI\u2019d post a video talking about a new scent or something exciting we launched.\u201d<\/li>\n\n\n\n<li><strong>1 Hour of Outreach<\/strong>: Whether it\u2019s calling past wholesale clients or seeking new partnerships, she swears by her team\u2019s \u201cphone-a-thons.\u201d<\/li>\n\n\n\n<li><strong>Whatever Time is Left?<\/strong> A walk outside. \u201cStepping away helps me get creative. Sometimes I\u2019ll come back with a great email idea\u2014or I\u2019ll literally bump into someone who says, \u2018You reminded me\u2014I need a candle!\u2019\u201d<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The Most Unsexy (But Crucial) Part of Business?<\/h3>\n\n\n\n<p>People management.<\/p>\n\n\n\n<p>It\u2019s the one area that\u2019s both deeply human and incredibly strategic. \u201cManaging people is the hardest,\u201d she said. \u201cEveryone has their own lives, their own stressors\u2014and as a leader, that can be heavy.\u201d<\/p>\n\n\n\n<p>But the payoff is worth it. \u201cIf you work with your team, they\u2019ll work with you. It\u2019s not always easy, but it\u2019s one of the best investments you can make.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\"><\/h3>\n\n\n\n<p>Annabelle\u2019s story is a masterclass in trusting your gut, embracing your background, and being unafraid to pivot. Her advice for aspiring entrepreneurs? Don\u2019t limit your outreach\u2014email CEOs, reach out to executive assistants, take bold shots. \u201cWhy not?\u201d she said. And truly, why not?<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Obsession, Ingenuity, and Instagram Built a Candle Empire\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Aa8jah9cYyo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Annabelle DeGrazio:\u00a0<a href=\"https:\/\/tajacollection.com\/\">Website<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/tajacollection\/\">Instagram<\/a><\/li>\n\n\n\n<li><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit-2025\">Boutique Summit 2025<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/retail-bootcamp\">Retail Bootcamp<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/boutiquebossstore.com\/\">2025 Boutique Boss Planner<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-podcast\">Join The Boutique Hub<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>Ashley Alderson:&nbsp;<a href=\"https:\/\/www.instagram.com\/ajalderson\/%22%20%5Ct%20%22_blank\">Instagram<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>The Boutique Hub:&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.amazon.com\/Profit-First-Transform-Cash-Eating-Money-Making\/dp\/073521414X\/ref=sr_1_1?dib=eyJ2IjoiMSJ9.wvQ3F27ciGlm-qikWR5o74bX1xXCyUuVUVjKTXxSJ2lSIwtTJ1_qej367_TC7BpftcYxxV_ibUIYocZntiyrayKVN6fAiFcq2L2Ikd_luVh0EmY4d2mOBkTuv908ZC78Q6sE51BMXhBw0ng6AJhz8Ch7XX6YCF2gLBv0TOoyu5XYBkZSs2XS87n1R494nhiOhCJ-_ONA-IOMOHkU5o-z3XQxlbCS1rkcw-S-ndc-rdg.sk6NI10VnSWCarCwUcgAhy91fGaHaExLsJht0zJt0xA&amp;dib_tag=se&amp;hvadid=580651190085&amp;hvdev=c&amp;hvlocphy=9031031&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=5734204082101673293&amp;hvtargid=kwd-166936692518&amp;hydadcr=21933_13324183&amp;keywords=profit+first+by+mike+michalowicz&amp;qid=1730376179&amp;sr=8-1\" target=\"_blank\" rel=\"noreferrer noopener\">Profit First<\/a><\/em>&nbsp;by Mike Michalowicz&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/boutiquebossstore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Boutique Boss Planner<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Summit 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle\u00a0DeGrazio,\u00a0a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it&#8217;s one you won&#8217;t want to miss!\u00a0<\/p>\n","protected":false},"author":13448,"featured_media":63367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408,7609],"tags":[126,76,404,15,7278,69],"class_list":["post-63366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","category-membership","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-sales","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Obsession, Ingenuity, and Instagram Built a Candle Empire | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle\u00a0DeGrazio,\u00a0a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. 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