{"id":63331,"date":"2025-04-25T18:53:33","date_gmt":"2025-04-25T23:53:33","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=63331"},"modified":"2025-04-28T18:57:12","modified_gmt":"2025-04-28T23:57:12","slug":"feeling-stuck-in-your-business-this-might-be-why","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/feeling-stuck-in-your-business-this-might-be-why\/","title":{"rendered":"Feeling Stuck in Your Business? This Might Be Why"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/36239450\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-spotify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/five-minute-friday-feeling-stuck-in-your-business-this\/id1351990699?i=1000704883590\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a> | <a href=\"https:\/\/open.spotify.com\/episode\/2OFZgYCkxyB9qCKhpS68wh?si=B2pbWvhLTLCItYKO1QJFjA\" target=\"_blank\" rel=\"noreferrer noopener\">SPOTIFY<\/a> | <a href=\"https:\/\/youtu.be\/Q42bW_rhW0Q\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<p>If you\u2019ve felt stuck lately, it might be time to reexamine what you\u2019re holding onto in your business. Ashley breaks down four key areas to evaluate\u2014marketing, vendors, traffic, and team &#8212; and offers two simple but powerful questions to move you forward.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-9-576x1024.png\" alt=\"\" class=\"wp-image-63332\" style=\"width:295px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-9-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-9-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-9-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-9-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-9.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-feeling-stuck-in-your-business-this-might-be-why\">Feeling Stuck in Your Business? This Might Be Why<\/h2>\n\n\n\n<p>Today\u2019s message isn\u2019t so much a question as it is a <em>statement to ponder<\/em>:<br><strong>What got you here won\u2019t get you there.<\/strong><\/p>\n\n\n\n<p>At every stage of business, this statement holds true. It&#8217;s a checkpoint that challenges us to assess whether what we&#8217;ve always done is still serving us\u2014and how we must evolve to move forward.<\/p>\n\n\n\n<p>Recently, I\u2019ve had more conversations than ever with well-established businesses\u2014brands that have been thriving for 10, 20, even 30 years. And yet, despite their success, they\u2019re now facing the reality that the industry is shifting. Social media is changing. Vendors are changing. Consumer behavior is changing.<\/p>\n\n\n\n<p>What once worked like a charm suddenly isn\u2019t enough anymore.<\/p>\n\n\n\n<p>The exciting part? There\u2019s no one-size-fits-all path to success. Some businesses are thriving with live selling, others with pure e-commerce, some with pop-ups or traditional brick-and-mortar stores. This diversity creates incredible opportunities\u2014but it also demands that we keep learning, testing, and evolving.<\/p>\n\n\n\n<p><strong>After reading this, I want you to make the statement to yourself:<\/strong><br><em>What got me here won\u2019t get me there.<\/em><br>Then ask yourself two questions:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Where can I test something new today?<\/strong><\/li>\n\n\n\n<li><strong>What can I learn today?<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Because here\u2019s the truth:<br>When we get too comfortable with what\u2019s <em>always worked<\/em>, we stop growing. We stop innovating. We miss opportunities.<\/p>\n\n\n\n<p>If you want growth, if you want to meet the moment\u2014you have to <em>carve out the time<\/em> to test, learn, and adapt.<\/p>\n\n\n\n<p>Here\u2019s where I see this showing up most in business today:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. <strong>Marketing<\/strong><\/h2>\n\n\n\n<p>The marketing strategies that brought us thousands of website visitors a few years ago aren\u2019t necessarily working now. Maybe your reach on Facebook, Instagram, TikTok, or even your email list has dropped dramatically.<\/p>\n\n\n\n<p>Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am I testing different post styles?<\/li>\n\n\n\n<li>Different backgrounds or models?<\/li>\n\n\n\n<li>Different posting frequencies?<\/li>\n\n\n\n<li>New calls to action?<\/li>\n\n\n\n<li>Going live more often\u2014or trying new formats?<\/li>\n\n\n\n<li>Adding more community-building content?<\/li>\n\n\n\n<li>Expanding my product mix?<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s all about testing. See what works <em>now<\/em>, not what worked <em>then<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. <strong>Brands and Vendors<\/strong><\/h2>\n\n\n\n<p>It\u2019s easy to stay loyal to vendors who have always delivered best-sellers. But business is data-driven\u2014and it\u2019s critical to ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do my numbers say?<\/li>\n\n\n\n<li>What are my margins by vendor?<\/li>\n\n\n\n<li>What\u2019s my GMROI (Gross Margin Return on Investment)?<\/li>\n\n\n\n<li>How are my returns looking by brand?<\/li>\n<\/ul>\n\n\n\n<p>Maybe it\u2019s time to branch out:<br>If you always attend one market, try another. If you only source apparel, explore home and gift. Challenge yourself to discover new brands and new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Traffic<\/strong><\/h2>\n\n\n\n<p>Traffic is the lifeblood of retail\u2014and you can\u2019t just chalk it up to \u201ctraffic being down.\u201d You need to <em>know<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u2019s my traffic by channel?<\/li>\n\n\n\n<li>What\u2019s my conversion rate?<\/li>\n\n\n\n<li>What\u2019s my average order value?<\/li>\n<\/ul>\n\n\n\n<p>Use tools like our Retail Traffic Formula (linked in the show notes!) to calculate exactly what you need.<br>If traffic\u2019s down, where specifically is it down? Social? SEO? Paid ads? Emails?<br>Where can you learn a new skill\u2014like Facebook ads\u2014to fill the gap?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong>Team<\/strong><\/h2>\n\n\n\n<p>This one is often the toughest. Sometimes, the team members who grew with us from the beginning aren\u2019t growing at the same pace as the business.<\/p>\n\n\n\n<p>Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do I need to retrain my team?<\/li>\n\n\n\n<li>Reassign responsibilities?<\/li>\n\n\n\n<li>Establish clearer accountability?<\/li>\n<\/ul>\n\n\n\n<p>As you evolve as a leader, your business needs to evolve too\u2014and that includes making sure your team is keeping up with the vision and goals ahead.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Feeling Stuck in Your Business? This Might Be Why.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Q42bW_rhW0Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udd39 Supermoon \u2013&nbsp;<a href=\"https:\/\/getsupermoon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Support Platform<\/a><\/li>\n\n\n\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve felt stuck lately, it might be time to reexamine what you\u2019re holding onto in your business. Ashley breaks down four key areas to evaluate\u2014marketing, vendors, traffic, and team &#8212; and offers two simple but powerful questions to move you forward.<\/p>\n","protected":false},"author":13448,"featured_media":63333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,7533,76,404,15,7573,7129,7522,69,518],"class_list":["post-63331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-2024-planning","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-holiday-tips","tag-legal-tips","tag-small-business-marketing","tag-the-boutique-hub","tag-trademark","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Feeling Stuck in Your Business? This Might Be Why | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"If you\u2019ve felt stuck lately, it might be time to reexamine what you\u2019re holding onto in your business. Ashley breaks down four key areas to evaluate\u2014marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/feeling-stuck-in-your-business-this-might-be-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feeling Stuck in Your Business? This Might Be Why\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve felt stuck lately, it might be time to reexamine what you\u2019re holding onto in your business. Ashley breaks down four key areas to evaluate\u2014marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theboutiquehub.com\/blog\/feeling-stuck-in-your-business-this-might-be-why\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boutique Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boutiquehub\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-25T23:53:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T23:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"charleejohnston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"charleejohnston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/feeling-stuck-in-your-business-this-might-be-why\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/feeling-stuck-in-your-business-this-might-be-why\/\"},\"author\":{\"name\":\"charleejohnston\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84\"},\"headline\":\"Feeling Stuck in Your Business? 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