{"id":63318,"date":"2025-04-11T18:42:24","date_gmt":"2025-04-11T23:42:24","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=63318"},"modified":"2025-04-28T18:47:26","modified_gmt":"2025-04-28T23:47:26","slug":"the-1-way-to-attract-customers-who-actually-buy","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/","title":{"rendered":"The #1 Way to Attract Customers Who Actually Buy"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/36097845\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-spotify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/five-minute-friday-the-1-way-to-attract-customers-who\/id1351990699?i=1000703166648\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a> | <a href=\"https:\/\/open.spotify.com\/episode\/6FCHnt5H2TBAzfZampVYIO?si=PCrsExEIRsOBc7iA2YSHrA\" target=\"_blank\" rel=\"noreferrer noopener\">SPOTIFY<\/a> | <a href=\"https:\/\/youtu.be\/MpXETl7GhmY\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<p>Are you feeling like you&#8217;re working double-time trying to find more customers&#8230; but still not making the sales you want? You\u2019re not alone. In today\u2019s episode, Sara, Director of Education at The Boutique Hub breaks down the&nbsp;<em>#1 thing<\/em>&nbsp;you need to focus on to attract customers who actually buy (and come back for more).<\/p>\n\n\n\n<p>Spoiler alert: it\u2019s not about doing&nbsp;<em>more<\/em>, it\u2019s about narrowing your focus and getting crystal clear on&nbsp;<em>who<\/em>&nbsp;you\u2019re trying to serve.<\/p>\n\n\n\n<p>Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn\u2019t sell. Let&#8217;s get into this! <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-6-576x1024.png\" alt=\"\" class=\"wp-image-63319\" style=\"width:295px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-6-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-6-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-6-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-6-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-IG-Story-Podcast-6.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-the-1-way-to-attract-customers-who-actually-buy\">The #1 Way to Attract Customers Who Actually Buy<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Take Inventory<\/h3>\n\n\n\n<p>Think about your current VIP customers \u2014 those people you love to serve and who love shopping with you. Ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do you notice about them?<\/li>\n\n\n\n<li>What common traits or consistencies do you see?<\/li>\n<\/ul>\n\n\n\n<p>This isn\u2019t just about the people walking into your local store. In today\u2019s e-commerce world, your customers could be anywhere \u2014 and that&#8217;s a good thing! You have permission to narrow your focus beyond your backyard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Get Specific<\/h3>\n\n\n\n<p>Next, answer these questions about your ideal customer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How old are they?<\/strong><\/li>\n\n\n\n<li><strong>Where do they live?<\/strong> (Not just geographically \u2014 are they in a rural town, suburb, or big city?)<\/li>\n\n\n\n<li><strong>What do they like to do with their free time?<\/strong> (Are they students? Working professionals? Moms? Outdoor adventurers?)<\/li>\n\n\n\n<li><strong>What is their annual income?<\/strong><br>(Identify a range. This helps you understand their potential disposable income and ensures you\u2019re selecting products they can afford.)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Understand Their Lifestyle<\/h3>\n\n\n\n<p>Go a little deeper:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>What do they like to wear on weekends?<\/strong><\/li>\n\n\n\n<li><strong>What does their everyday life look like?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>These details help you curate inventory that fits into your customers&#8217; lifestyles, not just your personal style.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Create a Customer Persona<\/h3>\n\n\n\n<p>Once you\u2019ve answered these questions, bring your ideal customer to life!<br>Give them a name. Imagine walking a wholesale market like Dallas, Chicago, Atlanta, or shopping online \u2014 ask yourself:<br><em>&#8220;Would Sarah wear this?&#8221;<\/em><\/p>\n\n\n\n<p>If your ideal customer, Sarah, is a 22-year-old college student who loves football games and weekend brunches, and you\u2019re looking at an item that <em>doesn\u2019t<\/em> fit that lifestyle \u2014 you walk right past it. No matter how cute it is. No matter how much you personally love it.<\/p>\n\n\n\n<p>When you stay focused on Sarah, you build a brand she feels connected to. And when Sarah feels understood and seen? She stays loyal. She shops more. And that means more money in your pocket.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why This Matters<\/h3>\n\n\n\n<p>Getting distracted at market or during inventory buying leads to unsold products \u2014 and unsold products tie up your cash flow. When your money is stuck in the wrong inventory, you can\u2019t reinvest in the right pieces that your customer <em>actually<\/em> wants.<\/p>\n\n\n\n<p>In short:<br><strong>Know your customer. Serve your customer. Stay loyal to your customer.<\/strong><br>And they\u2019ll stay loyal to you.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The #1 Way to Attract Customers Who Actually Buy\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/MpXETl7GhmY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udd39 Supermoon \u2013&nbsp;<a href=\"https:\/\/getsupermoon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Support Platform<\/a><\/li>\n\n\n\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you feeling like you&#8217;re working double-time trying to find more customers&#8230; but still not making the sales you want? You\u2019re not alone. In today\u2019s episode, Sara, Director of Education at The Boutique Hub breaks down the\u00a0#1 thing\u00a0you need to focus on to attract customers who actually buy (and come back for more).<\/p>\n","protected":false},"author":13448,"featured_media":63320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,7533,76,404,15,7573,7129,7522,69,518],"class_list":["post-63318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-2024-planning","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-holiday-tips","tag-legal-tips","tag-small-business-marketing","tag-the-boutique-hub","tag-trademark","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The #1 Way to Attract Customers Who Actually Buy | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Are you feeling like you&#039;re working double-time trying to find more customers... but still not making the sales you want? You\u2019re not alone. In today\u2019s episode, Sara, Director of Education at The Boutique Hub breaks down the\u00a0#1 thing\u00a0you need to focus on to attract customers who actually buy (and come back for more).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The #1 Way to Attract Customers Who Actually Buy\" \/>\n<meta property=\"og:description\" content=\"Are you feeling like you&#039;re working double-time trying to find more customers... but still not making the sales you want? You\u2019re not alone. In today\u2019s episode, Sara, Director of Education at The Boutique Hub breaks down the\u00a0#1 thing\u00a0you need to focus on to attract customers who actually buy (and come back for more).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boutique Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boutiquehub\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-11T23:42:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-28T23:47:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"charleejohnston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"charleejohnston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/\"},\"author\":{\"name\":\"charleejohnston\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84\"},\"headline\":\"The #1 Way to Attract Customers Who Actually Buy\",\"datePublished\":\"2025-04-11T23:42:24+00:00\",\"dateModified\":\"2025-04-28T23:47:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/\"},\"wordCount\":627,\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png\",\"keywords\":[\"#BoutiqueBoss\",\"2024 planning\",\"Boutique Business\",\"Boutique Chat\",\"Boutique Tips\",\"Holiday Tips\",\"legal tips\",\"small business marketing\",\"The Boutique Hub\",\"Trademark\"],\"articleSection\":[\"#BoutiqueChat\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/\",\"url\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/\",\"name\":\"The #1 Way to Attract Customers Who Actually Buy | The Boutique Hub\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png\",\"datePublished\":\"2025-04-11T23:42:24+00:00\",\"dateModified\":\"2025-04-28T23:47:26+00:00\",\"description\":\"Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You\u2019re not alone. In today\u2019s episode, Sara, Director of Education at The Boutique Hub breaks down the\u00a0#1 thing\u00a0you need to focus on to attract customers who actually buy (and come back for more).\",\"breadcrumb\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#primaryimage\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theboutiquehub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The #1 Way to Attract Customers Who Actually Buy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theboutiquehub.com\/#website\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"name\":\"The Boutique Hub\",\"description\":\"The Boutique Community, Connected.\",\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theboutiquehub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/theboutiquehub.com\/#organization\",\"name\":\"The Boutique Hub\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"width\":1536,\"height\":384,\"caption\":\"The Boutique Hub\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/boutiquehub\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84\",\"name\":\"charleejohnston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g\",\"caption\":\"charleejohnston\"},\"url\":\"https:\/\/theboutiquehub.com\/blog\/author\/charleejohnston\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The #1 Way to Attract Customers Who Actually Buy | The Boutique Hub","description":"Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You\u2019re not alone. In today\u2019s episode, Sara, Director of Education at The Boutique Hub breaks down the\u00a0#1 thing\u00a0you need to focus on to attract customers who actually buy (and come back for more).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/","og_locale":"en_US","og_type":"article","og_title":"The #1 Way to Attract Customers Who Actually Buy","og_description":"Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You\u2019re not alone. In today\u2019s episode, Sara, Director of Education at The Boutique Hub breaks down the\u00a0#1 thing\u00a0you need to focus on to attract customers who actually buy (and come back for more).","og_url":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/","og_site_name":"The Boutique Hub","article_publisher":"https:\/\/www.facebook.com\/boutiquehub\/","article_published_time":"2025-04-11T23:42:24+00:00","article_modified_time":"2025-04-28T23:47:26+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png","type":"image\/png"}],"author":"charleejohnston","twitter_card":"summary_large_image","twitter_misc":{"Written by":"charleejohnston","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#article","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/"},"author":{"name":"charleejohnston","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84"},"headline":"The #1 Way to Attract Customers Who Actually Buy","datePublished":"2025-04-11T23:42:24+00:00","dateModified":"2025-04-28T23:47:26+00:00","mainEntityOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/"},"wordCount":627,"publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png","keywords":["#BoutiqueBoss","2024 planning","Boutique Business","Boutique Chat","Boutique Tips","Holiday Tips","legal tips","small business marketing","The Boutique Hub","Trademark"],"articleSection":["#BoutiqueChat"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/","url":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/","name":"The #1 Way to Attract Customers Who Actually Buy | The Boutique Hub","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#primaryimage"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png","datePublished":"2025-04-11T23:42:24+00:00","dateModified":"2025-04-28T23:47:26+00:00","description":"Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You\u2019re not alone. In today\u2019s episode, Sara, Director of Education at The Boutique Hub breaks down the\u00a0#1 thing\u00a0you need to focus on to attract customers who actually buy (and come back for more).","breadcrumb":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#primaryimage","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/04\/5MF-BLOG-COVER-Podcast-7.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/theboutiquehub.com\/blog\/the-1-way-to-attract-customers-who-actually-buy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theboutiquehub.com\/"},{"@type":"ListItem","position":2,"name":"The #1 Way to Attract Customers Who Actually Buy"}]},{"@type":"WebSite","@id":"https:\/\/theboutiquehub.com\/#website","url":"https:\/\/theboutiquehub.com\/","name":"The Boutique Hub","description":"The Boutique Community, Connected.","publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theboutiquehub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theboutiquehub.com\/#organization","name":"The Boutique Hub","url":"https:\/\/theboutiquehub.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","width":1536,"height":384,"caption":"The Boutique Hub"},"image":{"@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/boutiquehub\/"]},{"@type":"Person","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84","name":"charleejohnston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g","caption":"charleejohnston"},"url":"https:\/\/theboutiquehub.com\/blog\/author\/charleejohnston\/"}]}},"_links":{"self":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/63318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/users\/13448"}],"replies":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/comments?post=63318"}],"version-history":[{"count":1,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/63318\/revisions"}],"predecessor-version":[{"id":63323,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/63318\/revisions\/63323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media\/63320"}],"wp:attachment":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media?parent=63318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/categories?post=63318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/tags?post=63318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}