{"id":63075,"date":"2025-04-08T16:46:45","date_gmt":"2025-04-08T21:46:45","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=63075"},"modified":"2025-05-12T16:11:42","modified_gmt":"2025-05-12T21:11:42","slug":"retail-in-transition-what-retailers-need-to-know-now","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/retail-in-transition-what-retailers-need-to-know-now\/","title":{"rendered":"Retail in Transition: What Retailers Need to Know Now"},"content":{"rendered":"\n<p>The retail landscape is shifting, fast. And with every shift comes a wave of emotions &#8211; uncertainty, frustration, fear. But here\u2019s the thing we need to remember:<br><br><em>Fear causes panic.<\/em><em><br><\/em><em>Panic causes tunnel vision.<\/em><em><br><\/em><em>And tunnel vision stalls progress.<\/em><\/p>\n\n\n\n<p>At The Boutique Hub, we see you. We hear you. Yes, it\u2019s a challenging time. Yes, there are a lot of unknowns. But there\u2019s also a lot of opportunity ahead, and we want to have a real conversation about what\u2019s happening across the industry so you can lead your business with clarity, not fear.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-let-s-talk-trade-tariffs-amp-what-they-mean\"><strong>Let\u2019s Talk Trade, Tariffs, &amp; What They Mean<\/strong><\/h3>\n\n\n\n<p>With trade policies making headlines again, many boutique owners ask the same question: What does this mean for my business?<\/p>\n\n\n\n<p>Here\u2019s what we know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some brands are already facing new tariffs.<\/li>\n\n\n\n<li>Others have existing contracts that help them avoid major changes.<\/li>\n\n\n\n<li>And some are pivoting to American manufacturing where they can.<\/li>\n<\/ul>\n\n\n\n<p>Are there impacts? Yes. But does it mean you can\u2019t make it through? Absolutely not.<\/p>\n\n\n\n<p>These moments are uncomfortable, but they also push industries toward innovation and resilience.&nbsp;<br><br><strong>What Conversations Should You Be Having<\/strong><\/p>\n\n\n\n<p>Brands are facing the tariff conversation in a variety of ways, and the most impotant thing you can do is to communicate.&nbsp; The brands don\u2019t like the situation any more than you do, so have grace, and be professional.&nbsp;<br><br>Transparency is key!&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Will brands add any additional fees into the cost?<\/li>\n\n\n\n<li>Will they add these as a separate line item?&nbsp;<\/li>\n\n\n\n<li>What happens when tariffs end or change?&nbsp;<\/li>\n\n\n\n<li>What happens to existing orders or reorders?&nbsp;<\/li>\n\n\n\n<li>How can you best partner with brands to offer additional value to your customers?&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><br>And then there\u2019s the conversation with your customers.&nbsp; Should you have one?<br><br>Retailers across the board are opting out here.&nbsp; They are keeping their marketing positive and remaining the escape for their customers to come to treat themselves and not have to deal with the divisive nature of the financial and political conversation.<br><br>They are leaning into their value and not getting into the debate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-mixed-bag-closures-growth-amp-what-successful-boutiques-are-doing-right-now\"><strong>A Mixed Bag: Closures, Growth &amp; What Successful Boutiques Are Doing Right Now<\/strong><\/h3>\n\n\n\n<p>We\u2019ve been in conversations with hundreds of boutique owners over the last few weeks, here\u2019s what we\u2019ve seen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Some are struggling or closing.<\/li>\n\n\n\n<li>Others are steady.<\/li>\n\n\n\n<li>And many are <strong><em>growing<\/em><\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>So what\u2019s the difference?<\/p>\n\n\n\n<p>The strongest boutiques right now are leaning in, not leaning out.<br><br>They\u2019re building community. They\u2019re staying curious. They are nimble.&nbsp;They are determined to be the Victor, not the Victim! They\u2019re focusing on profit, not just sales. And they\u2019re tracking the right numbers: AOV, margin, markdown strategy, buying plans, and budgets.<\/p>\n\n\n\n<p>Here\u2019s what they\u2019re prioritizing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Going live more often (even if they never have before).<\/li>\n\n\n\n<li>Getting serious about photos, merchandising, and storytelling.<\/li>\n\n\n\n<li>Learning their ads, SEO, and systems instead of outsourcing everything.<\/li>\n\n\n\n<li>Cutting wasteful expenses and investing where there\u2019s ROI.<\/li>\n\n\n\n<li>Testing new lines, assortments, collections, and launches.<\/li>\n\n\n\n<li>Focusing on freshness instead of showing outdated items.&nbsp;<\/li>\n\n\n\n<li>Obsessing over the customer experience.<\/li>\n<\/ul>\n\n\n\n<p>They\u2019re not stuck. They\u2019re moving, even if it\u2019s messy at times.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-value-over-price\"><strong>Value Over Price<\/strong><\/h3>\n\n\n\n<p>Remember when Lucky Jeans cost $72 back in the early 2000s? That same pair today is easily $100+. And yet, your customers are still buying.<\/p>\n\n\n\n<p>This is your sign: Stop racing to the bottom on price. Start elevating value.<\/p>\n\n\n\n<p>What sells in today\u2019s market isn\u2019t always the cheapest item, it\u2019s the one presented with purpose. It\u2019s the lifestyle. The quality. The <em>why<\/em> behind the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-this-might-be-the-beginning-of-your-next-big-thing\"><strong>This Might Be the Beginning of Your Next Big Thing<\/strong><\/h3>\n\n\n\n<p>Change is uncomfortable, but it also opens doors.<br>This season might be when you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover a new revenue stream<\/li>\n\n\n\n<li>Land your dream lease at a steal<\/li>\n\n\n\n<li>Acquire a second location or build your team<\/li>\n\n\n\n<li>Launch a passion project you\u2019ve put off<\/li>\n<\/ul>\n\n\n\n<p>This is your permission slip to explore what\u2019s next.<\/p>\n\n\n\n<p>Because if there\u2019s one thing we\u2019ve learned, it\u2019s that boutique owners are resilient, resourceful, and relentless when they need to be. You\u2019ve made it this far, and you\u2019re just getting started.<\/p>\n\n\n\n<p>At The Boutique Hub, we believe in sharing ideas, supporting one another, and moving forward as a community.<\/p>\n\n\n\n<p>We don\u2019t care who you voted for, where you\u2019re from, or what size your business is. If you\u2019re building something you love, you belong here.<\/p>\n\n\n\n<p>So let\u2019s keep showing up. Let\u2019s keep testing, trying, adjusting, and cheering one another on.<\/p>\n\n\n\n<p>You\u2019re not alone. And you\u2019re not behind.<\/p>\n\n\n\n<p>You\u2019re in the middle of a shift, and the future still has your name all over it.<\/p>\n\n\n\n<p>You\u2019ve got this.<\/p>\n\n\n\n<p><strong>PS &#8211; Looking for a community that has your back through it all?<\/strong><a href=\"https:\/\/go.theboutiquehub.com\/join-boutique\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Join us here! <\/a><\/p>\n\n\n\n<p>\ud83c\udf1f <strong>Boutique Hub Member?<\/strong> Access the in-depth <a href=\"https:\/\/tbhub.co\/tariffs\">Tariffs 101 training here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-other-resources\"><strong>OTHER RESOURCES: <\/strong><\/h2>\n\n\n\n<p><strong>Tariffs are here: Now What?<\/strong> Live from ManagementOne <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tariffs Are Here \u2013 Now What? Strategies for Independent Retailers to Adapt and Thrive\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/V7ioGxZy0DA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>What Retailers Can Do Now &#8211; From <a href=\"https:\/\/www.trendsi.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trendsi<\/a><\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Bulk-update your retail prices for overseas products by 8%\u201310% before May 7th, and inform your customers if necessary.<\/li>\n<\/ol>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/c-xxf04.na1.hs-sales-engage.com\/Ctc\/W2+23284\/c-Xxf04\/JjT4YGXpW50kH_H6lZ3kWW1QQKRm7ll3cQW9cxDdm5mvR1CV-KNHH5fBgmcW8N5PnY5SfW_FW1mz84L7CXLDrW3jV6xV4hyYjlW4Fq51c52gljdW36whMH6tXwW5N6sYv7H6DdtDW8vjmRF7bj3cJW7ks-d92Wb05KW2f107T3KWyYSW5tQ2Y14lrFdjW15p2zX22mLKZW4snqmM6WLyN_W6XY7w_1QGBZ0W4mhRnq8l6GQwW4Lz96s5T5kR0N8l8SN6KTBppW3Yt4SQ2TpzRqW2ZVB1S6vTVmXW5zZpPS81mzQXW4lgYPb3F7H7kW5ytZl26zZJTlW5xkGgJ5v5wWKW83jRyC5XKLrgW6F-kfR1fRT_-W2tHCt36wVYG0N5cSWDGTWxwhW2SrpT93kDsjxW2dvBtf8mm2JfW9j0QCW39rMCNdFd3Bb04\" rel=\"noreferrer noopener\">See Shopify Help Article<\/a>&nbsp;&#8211; Set fixed product prices using CSV files<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tip:<\/strong>\u00a0All Trendsi products are tagged with \u201cShip from Overseas\u201d or \u201cShip from USA\u201d. You can Search &amp; Filter by these tags in\u00a0<a href=\"https:\/\/c-xxf04.na1.hs-sales-engage.com\/Ctc\/W2+23284\/c-Xxf04\/JkM2-6qcW6N1vHY6lZ3pDW3wmv0T5Tr_qJW1ptSsx23kygYN6CbbZG5WKGYW1M-xCw2Hm0nYW1C5Xjp1G4Yy_W6rWB1Q8Mgj4VN5VvcZ0tPsK8W7jpsv03HLYfpW2D7hkR43NZ48W4S7XW03bT8TCW1G8Hl-7wr8SkW3HJjtF3jj835W6-hfnm8PTYSQW1VsDd_8nyPsgW6Lj1NQ14jhYyW8Dh8t53rd7d_W3gLy9140Qy_-W3c95Tz98J8DSW4RgPLJ1Pd-XlW2XfCMF3hllQlW42SlXv36Mb4jW7YhY4H4XCwJff91-fvC04\" target=\"_blank\" rel=\"noreferrer noopener\">Products\u00a0<\/a>to only export specific products to update pricing.<\/li>\n<\/ul>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/c-xxf04.na1.hs-sales-engage.com\/Ctc\/W2+23284\/c-Xxf04\/JlF2-6qcW8wLKSR6lZ3p-W81pz2n3VHXhVW7Pgqcz7F0jZnVlxwkn6j3xC4W6L0r7056d_5SW5tmCR15bW2tfW4gXmtf5Y0xX9VSSRRQ22T8k7VHz3NK4YHyFSW3wHF495pkm7QW3KjR9x1VGwyJW2vTzjX7g-2SnW3KRFjB9lZPbtW5BSlYQ8v6N23W2nFKWP67RPmHTXG9g3qH34CW1QQ3ml3fC5LMW222f_n11kZLVW4LVrQ26CRWmDW4FQggH2S054DW6D1DS34bHg9fN2Cdh3pX4W9HW88b67B5pm3K0N8Kd85FjCRSjW3Zb1kt93BFDSW1VCwvf3YRWR0MydP1PsY8ywW7JgMt3936wsXW8r4Bv04R6QXVf7FDCSP04\" rel=\"noreferrer noopener\">See TikTok Shop Help Article, Question #24<\/a><br><a target=\"_blank\" href=\"https:\/\/c-xxf04.na1.hs-sales-engage.com\/Ctc\/W2+23284\/c-Xxf04\/Jk84YH07W5BWr2F6lZ3l9W87mXt_2qS-SQN75vNMlyQbYjW23zJDq5pxfK_W2dtMkn8qrK-3W9fgMwk43L25RW9cpmqy8BnxtmW4kdr2r9h3MZrW8_hRYF16PTGjN6YMRn3ttypMW3Vjs3k8-N3cxW16rycc5knFm3W4ZW03M6L7pB5W2tfFNp3jDBXCW1W-N-Q6PdWFMW3Ys8yL2XSk0NW5_NYF664nmrHW3_mHMs6jkm9vV666RP8K1psYW2Ysqdb3SXX5qW7jdmjN1TSxPgW9lsGFF1V1461W6h9j0H4MM1QzW1LbbLd502fpLW8-4RnS2gf5h6W5rv_y280Q6LgVbXvNm388RJQW8w78bf8ZwsMbW3LZdWX3GMH9xW3c5sHQ4XN2BbW5Xfdky124J2xW65GGTz5n4dB0W4Bwf3H1dd8_BW7r0zYz7nzjK8W4JRZjM5C5LxCf62B40M04\" rel=\"noreferrer noopener\">See CommentSold Help Article<\/a><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Add more \u201cShipped from USA\u201d products to your store to minimize tariff impacts.<\/li>\n\n\n\n<li>Place wholesale orders of your bestsellers before May 7 to lock in current pricing<\/li>\n\n\n\n<li>Leverage what successful sellers are doing:\n<ul class=\"wp-block-list\">\n<li>Use dropshipping to test product demand by quickly launching new products with zero inventory cost.<\/li>\n\n\n\n<li>Once bestsellers are identified, place wholesale orders or manufacture through Trendsi to lower costs and add custom branding. These products are then stored at their own facility or in Trendsi\u2019s U.S. warehouse for faster delivery (2\u20135 business days).<\/li>\n\n\n\n<li>Label overseas products as \u201cPreorder\u201d and highlight extended shipping times in the product description or collection details to set accurate customer expectations.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ul class=\"wp-block-latest-posts__list has-dates wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><time datetime=\"2026-01-29T13:13:34-06:00\" class=\"wp-block-latest-posts__post-date\">January 29, 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><time datetime=\"2026-01-26T12:52:02-06:00\" class=\"wp-block-latest-posts__post-date\">January 26, 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><time datetime=\"2026-01-23T11:00:00-06:00\" class=\"wp-block-latest-posts__post-date\">January 23, 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/New-Blog-Covers-5-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/New-Blog-Covers-5-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/New-Blog-Covers-5-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/New-Blog-Covers-5-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/New-Blog-Covers-5.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/what-you-need-to-know-about-the-magic-vegas-august-market\/\">The Boutique Hub at MAGIC Las Vegas<\/a><time datetime=\"2026-01-21T05:00:00-06:00\" class=\"wp-block-latest-posts__post-date\">January 21, 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">The Boutique Hub Team can\u2019t wait to head back to Vegas for the MAGIC Las Vegas &#8211; there is more MAGIC than ever to explore this season &#8211; we can\u2019t wait to discover it all with you!<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/Season-7-BLOG-COVER-Podcast-20-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/Season-7-BLOG-COVER-Podcast-20-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/Season-7-BLOG-COVER-Podcast-20-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/Season-7-BLOG-COVER-Podcast-20-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/Season-7-BLOG-COVER-Podcast-20.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/747-blending-home-gift-apparel-and-events-into-one-profitable-business\/\">#747: Blending Home, Gift, Apparel, and Events into One Profitable Business<\/a><time datetime=\"2026-01-20T11:00:00-06:00\" class=\"wp-block-latest-posts__post-date\">January 20, 2026<\/time><div class=\"wp-block-latest-posts__post-excerpt\">What if the fastest way to grow your boutique\u2026 isn&#8217;t more products, but a better experience? In this episode, Ashley sits down with Hannah Carlson of Mulberry Market Co. Hannah shares her story of how she went from selling jam at a veggie stand on her parents&#8217; farm to building a booming, curated retail brand\u2014then\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/747-blending-home-gift-apparel-and-events-into-one-profitable-business\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: #747: Blending Home, Gift, Apparel, and Events into One Profitable Business<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>At The Boutique Hub, we see you. We hear you. Yes, it\u2019s a challenging time. Yes, there are a lot of unknowns. 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