{"id":61942,"date":"2025-02-25T18:37:30","date_gmt":"2025-02-26T00:37:30","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=61942"},"modified":"2025-02-25T18:37:33","modified_gmt":"2025-02-26T00:37:33","slug":"turning-followers-into-fans-the-business-of-influence-with-marc-damelio","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/turning-followers-into-fans-the-business-of-influence-with-marc-damelio\/","title":{"rendered":"Turning Followers into Fans: The Business of Influence with Marc D\u2019Amelio"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/podcasts.apple.com\/assets\/artwork\/1x1.gif\" alt=\"Boutique Chat\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/podcasts.apple.com\/assets\/artwork\/1x1.gif\" alt=\"Boutique Chat\"\/><\/figure>\n\n\n\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/35360350\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-s-potify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/702-turning-followers-into-fans-the-business\/id1351990699?i=1000695831928\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/5N8GIgxJ7EdE7bmKuGQaia?si=tVYpoLZlQpSnbK9v9HxjSg\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><a href=\"https:\/\/open.spotify.com\/episode\/7rmXKlpOUsTsCXTKrgfhk8?si=Aeu4KcsJS7SjonqwixUyUA\" target=\"_blank\" rel=\"noreferrer noopener\">POTIFY<\/a> | <a href=\"https:\/\/youtu.be\/-HBk75F64lk\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-left\">Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D\u2019Amelio has been killing it in the apparel and footwear industry. He joins the show this week to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed.\u00a0<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/02\/FINAL-93.png\" alt=\"\" class=\"wp-image-61944\" style=\"width:230px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/02\/FINAL-93.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/02\/FINAL-93-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/02\/FINAL-93-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/02\/FINAL-93-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/02\/FINAL-93-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-turning-followers-into-fans-the-business-of-influence-with-marc-d-amelio\">Turning Followers into Fans: The Business of Influence with Marc D\u2019Amelio<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Story Behind the Brand<\/strong><\/h2>\n\n\n\n<p>When the D&#8217;Amelio family decided to launch a footwear line, they didn\u2019t just slap their name on a pre-existing product. Instead, they built the brand from the ground up, ensuring quality, authenticity, and a true connection with their audience.<\/p>\n\n\n\n<p>Unlike many influencer brands that simply license their name, D&#8217;Amelio Footwear is a fully developed, hands-on business. The team includes experienced designers, strong factory relationships, and a deep understanding of the industry. This approach sets them apart from other influencer-backed brands and allows them to deliver stylish, high-quality footwear at an accessible price point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenges of Footwear<\/strong><\/h2>\n\n\n\n<p>Marc acknowledges that entering the footwear market wasn\u2019t an easy choice. \u201cFootwear is hard,\u201d he admits. \u201cThe minimum order quantities are insane, sizing is complicated, and for a startup brand to go direct-to-consumer initially, it was a big challenge.\u201d<\/p>\n\n\n\n<p>However, their experience in the fashion industry, combined with their family\u2019s entrepreneurial spirit, helped them navigate these challenges. They quickly realized the importance of working with retailers and boutiques to tell the story of their brand\u2014especially in a space like footwear, where in-store experiences and try-ons matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Family Affair<\/strong><\/h2>\n\n\n\n<p>One of the most unique aspects of D&#8217;Amelio Footwear is its deep family involvement. From creative direction to business operations, every member of the family has played a role in its success. Heidi D\u2019Amelio, for instance, is involved in modeling and influencing design direction, while Marc focuses on the business logistics. Dixie and Charli, despite their busy careers, remain engaged in promoting and shaping the brand.<\/p>\n\n\n\n<p>\u201cWe wanted to create something that could live on whether or not the girls want to be involved in it,\u201d Marc explains. \u201cThis isn\u2019t just a Dixie or Charli brand\u2014it\u2019s a D\u2019Amelio brand.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Retailers Should Know<\/strong><\/h2>\n\n\n\n<p>For retailers considering carrying D\u2019Amelio Footwear, Marc emphasizes two key points:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>High-Quality Product<\/strong> \u2013 The brand produces footwear in the same factories as many well-established brands, ensuring durability, comfort, and style.<\/li>\n\n\n\n<li><strong>Influencer Marketing Support<\/strong> \u2013 Unlike traditional brands, D\u2019Amelio Footwear leverages its powerful social media presence to drive traffic to retailers. Whether it\u2019s a boutique in a small town or a major retailer, the team actively promotes its stockists, even creating content that highlights specific locations.<\/li>\n<\/ol>\n\n\n\n<p>\u201cWe don\u2019t sell to everyone,\u201d Marc notes. \u201cWe\u2019re selective in where we place our product, and we genuinely support the retailers who carry our line.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Balancing Business and Family Life<\/strong><\/h2>\n\n\n\n<p>Running a business while living life in the public eye comes with its own set of challenges. The D&#8217;Amelio family has had to learn how to balance their professional and personal lives by setting clear boundaries.<\/p>\n\n\n\n<p>\u201cWe\u2019ve made definite rules within our family\u2014no talking about business at certain times,\u201d Marc shares. \u201cWhen we\u2019re in the office, we focus on work. But when we\u2019re home, we make sure to switch off.\u201d<\/p>\n\n\n\n<p>Another challenge of being in the spotlight is dealing with negativity. Social media comes with its fair share of trolls and critics, but the D&#8217;Amelios have found ways to manage it. \u201cIt\u2019s been the hardest part,\u201d Marc admits. \u201cNo matter how tough you think you are, words affect you.\u201d<\/p>\n\n\n\n<p>Their approach? Focusing on their community, leaning on one another for support, and continuing to build something meaningful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Looking Ahead<\/strong><\/h2>\n\n\n\n<p>D\u2019Amelio Footwear is just getting started. With exciting new releases, including their recent slipper launch that sold out on day one, and plans to expand into bags and accessories, the brand is poised for even greater success.<\/p>\n\n\n\n<p>At its core, D\u2019Amelio Footwear is about more than just shoes. It\u2019s about storytelling, authenticity, and building a lasting connection with fans and customers. For retailers and consumers alike, it\u2019s an opportunity to be part of something real\u2014a brand that\u2019s not just about a name, but about passion, purpose, and quality.<\/p>\n\n\n\n<p>As Marc puts it, \u201cRunning a business is difficult. If it were easy, everyone would do it. But we\u2019re in this for the long haul.\u201d<\/p>\n\n\n\n<p>And with their dedication and strategic approach, the D&#8217;Amelio family is proving that they\u2019re here to stay.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Turning Followers into Fans: The Business of Influence with Marc D\u2019Amelio\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/-HBk75F64lk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-podcast\">Join The Boutique Hub<\/a><\/li>\n\n\n\n<li>Marc D\u2019Amelio:\u00a0<a href=\"https:\/\/www.instagram.com\/dameliofootwear\/\">Instagram<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/dameliofootwear\/\">Facebook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/b\/d-amelio-brands-llc\">D&#8217;AMELIO FOOTWEAR ON HUBVENTORY<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Summit 2025 <\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.amazon.com\/Profit-First-Transform-Cash-Eating-Money-Making\/dp\/073521414X\/ref=sr_1_1?dib=eyJ2IjoiMSJ9.wvQ3F27ciGlm-qikWR5o74bX1xXCyUuVUVjKTXxSJ2lSIwtTJ1_qej367_TC7BpftcYxxV_ibUIYocZntiyrayKVN6fAiFcq2L2Ikd_luVh0EmY4d2mOBkTuv908ZC78Q6sE51BMXhBw0ng6AJhz8Ch7XX6YCF2gLBv0TOoyu5XYBkZSs2XS87n1R494nhiOhCJ-_ONA-IOMOHkU5o-z3XQxlbCS1rkcw-S-ndc-rdg.sk6NI10VnSWCarCwUcgAhy91fGaHaExLsJht0zJt0xA&amp;dib_tag=se&amp;hvadid=580651190085&amp;hvdev=c&amp;hvlocphy=9031031&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=5734204082101673293&amp;hvtargid=kwd-166936692518&amp;hydadcr=21933_13324183&amp;keywords=profit+first+by+mike+michalowicz&amp;qid=1730376179&amp;sr=8-1\" target=\"_blank\" rel=\"noreferrer noopener\">Profit First<\/a><\/em>&nbsp;by Mike Michalowicz&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/boutiquebossstore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Boutique Boss Planner<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Summit 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D\u2019Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed. <\/p>\n","protected":false},"author":13448,"featured_media":61943,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408,7609],"tags":[126,76,404,15,7278,69],"class_list":["post-61942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","category-membership","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-sales","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Turning Followers into Fans: The Business of Influence with Marc D\u2019Amelio | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it\u2019s impacting your business more than you might realize. In this episode, I break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. Tune in to discover five key trends you need to know as you plan for your next business year.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/turning-followers-into-fans-the-business-of-influence-with-marc-damelio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Followers into Fans: The Business of Influence with Marc D\u2019Amelio\" \/>\n<meta property=\"og:description\" content=\"Struggling to get your brand noticed in a crowded market? Organic reach is harder than ever, and it\u2019s impacting your business more than you might realize. In this episode, I break down the latest industry shifts and share actionable strategies to help you show up more intentionally and consistently in your marketing. 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