{"id":58578,"date":"2024-11-19T11:55:44","date_gmt":"2024-11-19T17:55:44","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=58578"},"modified":"2024-11-19T11:57:31","modified_gmt":"2024-11-19T17:57:31","slug":"the-impact-of-shopping-small-first","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/","title":{"rendered":"The Impact of Shopping Small First"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/podcasts.apple.com\/assets\/artwork\/1x1.gif\" alt=\"Boutique Chat\"\/><\/figure>\n\n\n\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/33907792\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-s-potify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/634-the-impact-of-shopping-small-first\/id1351990699?i=1000677460791\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/5N8GIgxJ7EdE7bmKuGQaia?si=tVYpoLZlQpSnbK9v9HxjSg\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><a href=\"https:\/\/open.spotify.com\/episode\/4imtk5dD1brpW21DNsCTln?si=fkR59kJnTY6x6xdEvGhS2w\" target=\"_blank\" rel=\"noreferrer noopener\">POTIFY<\/a> | <a href=\"https:\/\/youtu.be\/3oaEieNvbsE\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/blockquote>\n\n\n\n<p>Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I\u2019ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. <br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/IG-Story-Podcast-50-1.png\" alt=\"\" class=\"wp-image-58579\" style=\"width:230px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/IG-Story-Podcast-50-1.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/IG-Story-Podcast-50-1-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/IG-Story-Podcast-50-1-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/IG-Story-Podcast-50-1-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/IG-Story-Podcast-50-1-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-the-impact-of-shopping-small-first\">The Impact of Shopping Small First<\/h2>\n\n\n\n<p><strong>It\u2019s here\u2014<a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Pink Friday<\/a> Week!<\/strong> This annual event, celebrated the Friday before Black Friday, shines a spotlight on shopping small first. Born out of conversations at The Boutique Hub, Pink Friday was created to empower small business owners and inspire communities to support their local shops <em>before<\/em> heading to big-box stores for holiday shopping.<\/p>\n\n\n\n<p>Here\u2019s everything you need to know about Pink Friday and how you can make the most of this incredible opportunity.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Pink Friday?<\/strong><\/h2>\n\n\n\n<p>While days like Black Friday, Small Business Saturday, and Cyber Monday have their place, Pink Friday ensures that small businesses aren\u2019t just an afterthought. On Small Business Saturday, shoppers often visit local stores after spending most of their budget at larger retailers. Pink Friday flips the script, encouraging customers to prioritize their local boutiques, coffee shops, and small businesses first.<\/p>\n\n\n\n<p>This initiative is about more than boosting sales; it\u2019s about celebrating the <em>economic impact<\/em> small businesses have on their communities.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pale-pink-background-color has-background wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Sign Up for Pink Friday<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Impact of Shopping Small<\/strong><\/h2>\n\n\n\n<p>When someone supports your business, their dollars stay in the local economy, multiplying their effect. Here\u2019s a simple way to calculate your business\u2019s economic impact:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Total Payroll:<\/strong> Add up all wages you\u2019ve paid in the past year, including your own take-home pay.<\/li>\n\n\n\n<li><strong>Local Vendor Spending:<\/strong> Calculate how much money you\u2019ve spent with local vendors like accountants, attorneys, or suppliers.<\/li>\n\n\n\n<li><strong>Donations:<\/strong> Sum up any contributions\u2014whether monetary, in-kind, or product donations\u2014to local charities, shelters, or community events.<\/li>\n<\/ol>\n\n\n\n<p>Add those figures together and multiply the total by seven. This multiplier represents how dollars recirculate through a community. For example, if you spend money at a local coffee shop, that shop supports its employees and other businesses, creating a ripple effect that strengthens your local economy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Maximizing <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Pink Friday<\/a><\/strong><\/h2>\n\n\n\n<p>Want to make the most of Pink Friday this year? Follow these tips:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Collaborate Locally<\/strong><\/h3>\n\n\n\n<p>Partner with other small businesses to host pop-up events, cross-promotions, or giveaways. Whether it\u2019s a local coffee shop, salon, or downtown association, teaming up can amplify your reach.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Share Your Story<\/strong><\/h3>\n\n\n\n<p>Use social media, email newsletters, and in-store signage to share why your business matters to the community. Highlight your economic impact calculation and encourage your customers to see the difference they make when they shop small.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Build Media Relationships<\/strong><\/h3>\n\n\n\n<p>Contact local newspapers, radio stations, or TV networks to pitch your Pink Friday story. Journalists are always looking for feel-good stories, and this is a perfect opportunity to spread awareness about the importance of shopping local.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Use Free Resources<\/strong><\/h3>\n\n\n\n<p>The Boutique Hub offers free tools to help you prepare for Pink Friday, including graphics and a listing on the <em>Shop the Best Boutiques<\/em> map. This resource connects shoppers nationwide with participating small businesses, making it easier to shop local\u2014even from afar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Plan for Next Year<\/strong><\/h3>\n\n\n\n<p>Take notes on what worked and what didn\u2019t during this year\u2019s event. Start brainstorming ways to enhance your celebrations for next year\u2019s Pink Friday, happening the Friday before Black Friday.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Join the Movement<\/strong><\/h2>\n\n\n\n<p>Pink Friday is more than a single day; it\u2019s a celebration of community, collaboration, and the incredible power of small businesses. Let\u2019s remind shoppers of the difference they make when they shop small first.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pale-pink-background-color has-background wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Sign Up for Pink Friday<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Impact of Shopping Small First\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3oaEieNvbsE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio\"><a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Sign Up For Pink Friday 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/shopthebestboutiques.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Share the #ShopSmallFirst Map<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/boutiquebossstore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Boutique Boss Planner<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.amazon.com\/Profit-First-Transform-Cash-Eating-Money-Making\/dp\/073521414X\/ref=sr_1_1?dib=eyJ2IjoiMSJ9.wvQ3F27ciGlm-qikWR5o74bX1xXCyUuVUVjKTXxSJ2lSIwtTJ1_qej367_TC7BpftcYxxV_ibUIYocZntiyrayKVN6fAiFcq2L2Ikd_luVh0EmY4d2mOBkTuv908ZC78Q6sE51BMXhBw0ng6AJhz8Ch7XX6YCF2gLBv0TOoyu5XYBkZSs2XS87n1R494nhiOhCJ-_ONA-IOMOHkU5o-z3XQxlbCS1rkcw-S-ndc-rdg.sk6NI10VnSWCarCwUcgAhy91fGaHaExLsJht0zJt0xA&amp;dib_tag=se&amp;hvadid=580651190085&amp;hvdev=c&amp;hvlocphy=9031031&amp;hvnetw=g&amp;hvqmt=e&amp;hvrand=5734204082101673293&amp;hvtargid=kwd-166936692518&amp;hydadcr=21933_13324183&amp;keywords=profit+first+by+mike+michalowicz&amp;qid=1730376179&amp;sr=8-1\" target=\"_blank\" rel=\"noreferrer noopener\">Profit First<\/a><\/em>&nbsp;by Mike Michalowicz&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/boutiquebossstore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Boutique Boss Planner<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit-2025\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Summit 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I\u2019ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. <\/p>\n","protected":false},"author":13448,"featured_media":58582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,7564,15,7563,7534,69],"class_list":["post-58578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-summit-2024","tag-boutique-tips","tag-leadership","tag-retail-in-2024","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Impact of Shopping Small First | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I\u2019ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Impact of Shopping Small First\" \/>\n<meta property=\"og:description\" content=\"Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I\u2019ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boutique Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boutiquehub\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-19T17:55:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-19T17:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"charleejohnston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"charleejohnston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/\"},\"author\":{\"name\":\"charleejohnston\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84\"},\"headline\":\"The Impact of Shopping Small First\",\"datePublished\":\"2024-11-19T17:55:44+00:00\",\"dateModified\":\"2024-11-19T17:57:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/\"},\"wordCount\":750,\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png\",\"keywords\":[\"#BoutiqueBoss\",\"Boutique Business\",\"Boutique Chat\",\"Boutique Summit 2024\",\"Boutique Tips\",\"Leadership\",\"retail in 2024\",\"The Boutique Hub\"],\"articleSection\":[\"#BoutiqueChat\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/\",\"url\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/\",\"name\":\"The Impact of Shopping Small First | The Boutique Hub\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png\",\"datePublished\":\"2024-11-19T17:55:44+00:00\",\"dateModified\":\"2024-11-19T17:57:31+00:00\",\"description\":\"Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I\u2019ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.\",\"breadcrumb\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#primaryimage\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theboutiquehub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Impact of Shopping Small First\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theboutiquehub.com\/#website\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"name\":\"The Boutique Hub\",\"description\":\"The Boutique Community, Connected.\",\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theboutiquehub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/theboutiquehub.com\/#organization\",\"name\":\"The Boutique Hub\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"width\":1536,\"height\":384,\"caption\":\"The Boutique Hub\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/boutiquehub\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84\",\"name\":\"charleejohnston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g\",\"caption\":\"charleejohnston\"},\"url\":\"https:\/\/theboutiquehub.com\/blog\/author\/charleejohnston\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Impact of Shopping Small First | The Boutique Hub","description":"Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I\u2019ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/","og_locale":"en_US","og_type":"article","og_title":"The Impact of Shopping Small First","og_description":"Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I\u2019ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.","og_url":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/","og_site_name":"The Boutique Hub","article_publisher":"https:\/\/www.facebook.com\/boutiquehub\/","article_published_time":"2024-11-19T17:55:44+00:00","article_modified_time":"2024-11-19T17:57:31+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png","type":"image\/png"}],"author":"charleejohnston","twitter_card":"summary_large_image","twitter_misc":{"Written by":"charleejohnston","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#article","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/"},"author":{"name":"charleejohnston","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84"},"headline":"The Impact of Shopping Small First","datePublished":"2024-11-19T17:55:44+00:00","dateModified":"2024-11-19T17:57:31+00:00","mainEntityOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/"},"wordCount":750,"publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png","keywords":["#BoutiqueBoss","Boutique Business","Boutique Chat","Boutique Summit 2024","Boutique Tips","Leadership","retail in 2024","The Boutique Hub"],"articleSection":["#BoutiqueChat"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/","url":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/","name":"The Impact of Shopping Small First | The Boutique Hub","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#primaryimage"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png","datePublished":"2024-11-19T17:55:44+00:00","dateModified":"2024-11-19T17:57:31+00:00","description":"Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I\u2019ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year.","breadcrumb":{"@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#primaryimage","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/11\/BLOG-COVER-Podcast-31.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/theboutiquehub.com\/blog\/the-impact-of-shopping-small-first\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theboutiquehub.com\/"},{"@type":"ListItem","position":2,"name":"The Impact of Shopping Small First"}]},{"@type":"WebSite","@id":"https:\/\/theboutiquehub.com\/#website","url":"https:\/\/theboutiquehub.com\/","name":"The Boutique Hub","description":"The Boutique Community, Connected.","publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theboutiquehub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theboutiquehub.com\/#organization","name":"The Boutique Hub","url":"https:\/\/theboutiquehub.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","width":1536,"height":384,"caption":"The Boutique Hub"},"image":{"@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/boutiquehub\/"]},{"@type":"Person","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84","name":"charleejohnston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g","caption":"charleejohnston"},"url":"https:\/\/theboutiquehub.com\/blog\/author\/charleejohnston\/"}]}},"_links":{"self":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/58578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/users\/13448"}],"replies":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/comments?post=58578"}],"version-history":[{"count":2,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/58578\/revisions"}],"predecessor-version":[{"id":58584,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/58578\/revisions\/58584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media\/58582"}],"wp:attachment":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media?parent=58578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/categories?post=58578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/tags?post=58578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}