{"id":57105,"date":"2024-10-15T10:28:55","date_gmt":"2024-10-15T15:28:55","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=57105"},"modified":"2024-10-15T10:29:37","modified_gmt":"2024-10-15T15:29:37","slug":"beyond-the-boutique-the-business-of-fashion","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/beyond-the-boutique-the-business-of-fashion\/","title":{"rendered":"Beyond the Boutique: The Business of Fashion"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/33380407\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-s-potify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/629-beyond-the-boutique-the-business-of-fashion\/id1351990699?i=1000673151237\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/5N8GIgxJ7EdE7bmKuGQaia?si=tVYpoLZlQpSnbK9v9HxjSg\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><a href=\"https:\/\/open.spotify.com\/episode\/40w9na9aC7IaKVfUKsn9b1?si=QeJBC6CORkSiqVt3vhqXIQ\" target=\"_blank\" rel=\"noreferrer noopener\">POTIFY<\/a> | <a href=\"https:\/\/youtu.be\/gxWH3rkgmII\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/blockquote>\n\n\n\n<p>Are you curious about how to rise through the ranks in the fashion industry? In today&#8217;s episode, I\u2019m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly\u2019s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-beyond-the-boutique-the-business-of-fashion\">Beyond the Boutique: The Business of Fashion<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-starting-from-the-ground-up-a-journey-of-patience-and-persistence\">Starting from the Ground Up: A Journey of Patience and Persistence<\/h3>\n\n\n\n<p>Kelly shared her incredible journey, which began 18 years ago in customer service before she eventually became a key player in the fashion and corporate markets. Starting in 2006, she worked her way up from collecting payments for exhibitors at events like MAGIC, learning the ropes of sales, and eventually managing teams.<\/p>\n\n\n\n<p>Her story is a reminder that success doesn\u2019t happen overnight\u2014it\u2019s built on years of hard work, dedication, and persistence. She highlighted the importance of asking for feedback, even when it\u2019s tough to hear, as a critical step in personal and professional growth. \u201cI always asked for feedback,\u201d she said. \u201cIt was hard to hear, but I knew in order to grow, I needed to know where I wasn\u2019t thriving.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leadership: Balancing Authenticity and Empathy<\/h3>\n\n\n\n<p>Leadership isn\u2019t just about managing a team\u2014it\u2019s about knowing yourself and continuously working on your weaknesses. Kelly emphasized the value of being honest about her gaps in knowledge and skills, and how she learned to fill those gaps by hiring people who complemented her strengths. She also touched on the importance of empathy in leadership. Watching other leaders who managed to strike the balance between being firm and being compassionate helped her shape her own leadership style.<\/p>\n\n\n\n<p>\u201cI operate a business, and my team will tell you I am not perfect,\u201d she said. \u201cBut it\u2019s important to balance leadership with being able to operate a successful business. And I think that\u2019s what has made me a leader today.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Creativity and Analytics: Strengthening Both Sides of the Brain<\/h3>\n\n\n\n<p>In the world of fashion and retail, it\u2019s crucial to have both creative and analytical skills. Kelly spoke about how she honed her creative side while also developing her analytical abilities, particularly when it came to managing a P&amp;L (profit and loss statement). She stressed the importance of being aware of where you excel and where you need to grow, and putting in the time to strengthen those areas.<\/p>\n\n\n\n<p>\u201cEveryone isn\u2019t going to be great at everything,\u201d she explained. \u201cI was great at sales but had to develop my fashion sense and my strategic mindset over time. It\u2019s about knowing your weaknesses and working to improve them, or hiring people who fill those gaps.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Work-Life Balance: Setting Boundaries and Giving Yourself Grace<\/h3>\n\n\n\n<p>For anyone who\u2019s juggling a career and family life, our conversation also touched on how to manage both without burning out. One of the most important lessons was about setting boundaries and learning to say no. Kelly talked about communicating expectations with her team and her family, making sure everyone knows when she\u2019s unavailable for work or family time.<\/p>\n\n\n\n<p>\u201cI\u2019ve learned that sometimes you\u2019re going to be killing it in your career, and sometimes you\u2019re going to be a better mom,\u201d she said. \u201cIt\u2019s all about giving yourself grace and understanding that you can\u2019t do everything perfectly all the time.\u201d<\/p>\n\n\n\n<p>She emphasized the importance of time management and prioritizing self-care. Whether it\u2019s watching her favorite TV show or indulging in frozen yogurt, she makes time for herself to recharge, knowing that she can\u2019t show up for others if she doesn\u2019t first take care of herself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Taking Care of Yourself: It\u2019s Okay to Say No<\/h3>\n\n\n\n<p>The conversation wrapped up with some powerful advice on taking care of your mental and emotional health. Burnout is real, and setting boundaries is essential to prevent it. Sometimes you have to disappoint people, whether it\u2019s your kids, your spouse, or your coworkers, in order to take care of yourself.<\/p>\n\n\n\n<p>\u201cBoundaries are hard, but they are necessary,\u201d she said. \u201cIf you don\u2019t take the time to take care of yourself, you won\u2019t be able to show up for anyone else.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-keeping-up-with-magic-fashion-events\">Keeping Up With MAGIC Fashion Events <\/h2>\n\n\n\n<p>MAGIC has a lot in store for future markets. Follow <a href=\"https:\/\/www.instagram.com\/magicfashionevents\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAGIC on Instagram<\/a> for the latest announcements and updates! <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Beyond the Boutique: The Business of Fashion\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gxWH3rkgmII?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about MAGIC:&nbsp;<a href=\"https:\/\/www.magicfashionevents.com\/en\/index.html\">https:\/\/www.magicfashionevents.com\/en\/index.html<\/a><\/li>\n\n\n\n<li>Kelly Helfman:&nbsp;<a href=\"http:\/\/www.instagram.com\/kellyhelfman\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/kellyhelfman.com\/\">Website<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you curious about how to rise through the ranks in the fashion industry? In today&#8217;s episode, I\u2019m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly\u2019s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational.<\/p>\n","protected":false},"author":13448,"featured_media":57106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,7564,15,7563,7534,69],"class_list":["post-57105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-summit-2024","tag-boutique-tips","tag-leadership","tag-retail-in-2024","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond the Boutique: The Business of Fashion | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Are you curious about how to rise through the ranks in the fashion industry? In today&#039;s episode, I\u2019m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly\u2019s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/beyond-the-boutique-the-business-of-fashion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the Boutique: The Business of Fashion\" \/>\n<meta property=\"og:description\" content=\"Are you curious about how to rise through the ranks in the fashion industry? In today&#039;s episode, I\u2019m thrilled to have a conversation with Kelly Helfman, MAGIC. 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