{"id":57070,"date":"2024-10-08T09:53:42","date_gmt":"2024-10-08T14:53:42","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=57070"},"modified":"2024-10-08T09:54:43","modified_gmt":"2024-10-08T14:54:43","slug":"a-heart-for-retail-supporting-stores-in-times-of-crisis","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/a-heart-for-retail-supporting-stores-in-times-of-crisis\/","title":{"rendered":"A Heart for Retail: Supporting Stores in Times of Crisis"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/33308247\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-s-potify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/628-a-heart-for-retail-supporting-stores-in-times-of-crisis\/id1351990699?i=1000672202274\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/5N8GIgxJ7EdE7bmKuGQaia?si=tVYpoLZlQpSnbK9v9HxjSg\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><a href=\"https:\/\/open.spotify.com\/episode\/2gQWCsDLkyL2eyw0fCjGqG?si=bwnO45iaSG6x7JBx2lqmkQ\" target=\"_blank\" rel=\"noreferrer noopener\">POTIFY<\/a> | <a href=\"https:\/\/youtu.be\/etaOQBNPeaw\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/blockquote>\n\n\n\n<p>What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-49.png\" alt=\"\" class=\"wp-image-57071\" style=\"width:263px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-49.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-49-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-49-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-49-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-49-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-a-heart-for-retail-supporting-stores-in-times-of-crisis\">A Heart for Retail: Supporting Stores in Times of Crisis<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-family-tradition-and-a-new-mission\">A Family Tradition and a New Mission<\/h3>\n\n\n\n<p>Patrick grew up surrounded by the world of wholesale, working in showrooms and preparing for trade shows from a young age. Though he initially pursued a career in teaching, he eventually returned to the wholesale industry in 2016 with One Coast. There, he discovered a deep passion for independent retail, drawn to the vital role retailers play in their communities.<\/p>\n\n\n\n<p>However, it wasn\u2019t until 2021 that the idea for Heart on Main Street was born. During a conversation with a retailer facing difficulties, Patrick realized the need for a resource hub where retailers could turn for guidance, education, and support. Many small businesses were struggling to keep up with the demands of a rapidly changing retail landscape, and Patrick wanted to help them not just survive but thrive.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Heart on Main Street: The Beginning<\/h3>\n\n\n\n<p>Heart on Main Street was officially founded in early 2023 with a mission to provide resources, education, and financial aid to independent retailers, particularly those affected by natural disasters. After Hurricane Ian hit Florida in 2021, Patrick saw the potential for his nonprofit to offer assistance to retailers dealing with disaster recovery.<\/p>\n\n\n\n<p>Retailers are often the heart of their communities, and when they can rebuild, it brings hope to the people around them. Heart on Main Street focuses on helping retailers in need, whether through providing financial support or offering educational resources to help them rebuild their businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Supporting Retailers Through Disaster Recovery<\/h3>\n\n\n\n<p>One of Heart on Main Street\u2019s signature initiatives is its disaster recovery support. Retailers who lose their stores to fires, floods, hurricanes, or other natural disasters often face insurance gaps. Patrick noted that many retailers have found their insurance coverage falling short due to the rising costs of construction and inflation. Even those who are insured often discover that what would have covered them five years ago is no longer enough today.<\/p>\n\n\n\n<p>In these cases, Heart on Main Street steps in to help fill the gap. For example, Patrick shared a story of a retailer in Fort Myers Beach who lost two out of three stores\u2014and her home\u2014after Hurricane Ian. With the nonprofit\u2019s help, she was able to rebuild and continue serving her community.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Jumpstart Program: Helping Retailers Restock<\/h3>\n\n\n\n<p>One of the key ways Heart on Main Street assists retailers is through its Jumpstart program. This initiative partners with wholesalers to provide coupon codes or credits that allow retailers to restock their stores without incurring additional costs. This can be critical for businesses that have been damaged or destroyed and need to get back on their feet quickly.<\/p>\n\n\n\n<p>Last year alone, Heart on Main Street donated over $60,000 to help retailers impacted by natural disasters. These efforts are making a tangible difference in helping small businesses continue operating after crisis strikes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Brands and Retailers Can Get Involved<\/h3>\n\n\n\n<p>For wholesalers and brands looking to support this mission, there are several ways to get involved. The Jumpstart program allows brands to donate products or provide discounts to retailers who need assistance. This not only helps retailers get back on their feet, but it also strengthens the independent retail community as a whole.<\/p>\n\n\n\n<p>As Heart on Main Street continues to grow, they are also focused on expanding their educational outreach. Whether it\u2019s providing advice on insurance coverage, helping retailers prepare for worst-case scenarios, or simply offering encouragement, the nonprofit is dedicated to being a resource for retailers when they need it most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Getting Help and Getting Involved<\/h3>\n\n\n\n<p>If you\u2019re a retailer who has been affected by a natural disaster or you want to support Heart on Main Street\u2019s mission, there are several ways to get involved. Retailers can apply for assistance directly through their website, and wholesalers or brands interested in supporting the Jumpstart program can reach out to Patrick and his team.<\/p>\n\n\n\n<p>Heart on Main Street is on a mission to ensure that independent retailers not only survive but thrive in the face of adversity. With programs like disaster recovery support and Jumpstart, they\u2019re helping retailers continue to be the heart of their communities.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/givebutter.com\/hurricane-helene-relief\" target=\"_blank\" rel=\"noreferrer noopener\">Hurrican Helen Releif Fund<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"A Heart for Retail: Supporting Stores in Times of Crisis\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/etaOQBNPeaw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Patrick Keiser:\u00a0<a href=\"https:\/\/www.heartonmainstreet.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/heartonmainstreet\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>\u00a0<\/li>\n\n\n\n<li><a href=\"https:\/\/www.heartonmainstreet.org\/\">Heart on Main Street Website \u00a0<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/www.boutiquebossstore.com\/\"><u>2025 Boutique Boss Planner<\/u><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception.<\/p>\n","protected":false},"author":13448,"featured_media":57072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,7564,15,7563,7534,69],"class_list":["post-57070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-summit-2024","tag-boutique-tips","tag-leadership","tag-retail-in-2024","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Heart for Retail: Supporting Stores in Times of Crisis | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/a-heart-for-retail-supporting-stores-in-times-of-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Heart for Retail: Supporting Stores in Times of Crisis\" \/>\n<meta property=\"og:description\" content=\"What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. 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