{"id":56976,"date":"2024-10-01T19:22:43","date_gmt":"2024-10-02T00:22:43","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=56976"},"modified":"2024-10-01T19:22:45","modified_gmt":"2024-10-02T00:22:45","slug":"the-power-of-persistence-navigating-failure-and-finding-your-niche","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/the-power-of-persistence-navigating-failure-and-finding-your-niche\/","title":{"rendered":"The Power of Persistence: Navigating Failure and Finding Your Niche"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/33197042\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-s-potify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/627-the-power-of-persistence-navigating-failure\/id1351990699?i=1000671406936\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/5N8GIgxJ7EdE7bmKuGQaia?si=tVYpoLZlQpSnbK9v9HxjSg\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><a href=\"https:\/\/open.spotify.com\/episode\/5V5cNNsrFD5yACSumhmvom?si=86CSJAG2St-XQcxnk3hAXg\" target=\"_blank\" rel=\"noreferrer noopener\">POTIFY<\/a> | <a href=\"https:\/\/youtu.be\/f79-DoXFvz8\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/blockquote>\n\n\n\n<p>What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why failure is often the first step to success.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-48.png\" alt=\"\" class=\"wp-image-56978\" style=\"width:263px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-48.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-48-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-48-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-48-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/10\/IG-Story-Podcast-48-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-the-power-of-persistence-navigating-failure-and-finding-your-niche\">The Power of Persistence: Navigating Failure and Finding Your Niche<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-struggles-to-success-the-inspiring-journey-of-kelly-shiley\"><strong>From Struggles to Success: The Inspiring Journey of Kelly Shiley<\/strong><\/h3>\n\n\n\n<p>In a recent episode of <em>The Boutique Chat Podcast<\/em>, host Ashley Alderson sat down with Kelly Shiley, the powerhouse entrepreneur behind Mary Square, to share her incredible journey from humble beginnings to leading a successful brand. This candid conversation was packed with inspiration, honesty, and invaluable lessons for anyone in business or considering starting their own venture.<\/p>\n\n\n\n<p><strong>From Kitchen Table to Tough Beginnings<\/strong><\/p>\n\n\n\n<p>Like many entrepreneurs, Kelly&#8217;s business started in her home. After being a stay-at-home mom for eight years, Kelly decided to create a product while juggling life with three young children. However, her entrepreneurial dream quickly hit a rough patch\u2014six months into launching her business, Kelly lost her house due to some unfortunate inventory decisions and a business partnership that went awry.<\/p>\n\n\n\n<p>Despite this massive setback, Kelly stayed committed. \u201cI thought I had made the biggest mistake of my life,\u201d she recalled. Instead of giving up, Kelly spent the next two years working to pay off the debt, ultimately realizing she loved the industry she had entered. Her journey taught her resilience and the importance of learning from mistakes early on.<\/p>\n\n\n\n<p><strong>Turning Challenges into Learning Experiences<\/strong><\/p>\n\n\n\n<p>Throughout Kelly\u2019s 13-year entrepreneurial journey, challenges were a constant companion. She faced situations like losing significant key accounts, which left her scrambling to cover six-figure expenses. Yet, every challenge shaped her into the businesswoman she is today. Kelly shared that the feeling of \u201cWhat am I going to do about it? How can I fix this?\u201d became a consistent part of her life as an entrepreneur.<\/p>\n\n\n\n<p>Kelly credits her resilience in part to her husband, who supported her unwaveringly during the toughest times. \u201cIf they can figure it out, I know I can figure this out,\u201d Kelly said, demonstrating her determination to overcome obstacles and prove to herself that success was possible.<\/p>\n\n\n\n<p><strong>Learning the Hard Way: Key Takeaways for Aspiring Entrepreneurs<\/strong><\/p>\n\n\n\n<p>One of Kelly&#8217;s biggest pieces of advice for aspiring entrepreneurs? Don\u2019t dive headfirst into business without validating your idea first. \u201cYou have to have proof of concept,\u201d Kelly emphasized. She learned early on that it\u2019s essential to get market feedback before producing large quantities of a product. She was quick to highlight that naivety, thinking if you build it, customers will come, can lead to costly mistakes.<\/p>\n\n\n\n<p>Kelly urged entrepreneurs to let go of ego and take feedback seriously. She described how she hustled, selling her products out of her car, at schools, and on Facebook, until eventually, she had to donate what remained after two years. These were the necessary steps to learning and getting it right.<\/p>\n\n\n\n<p><strong>The Power of Finding a Niche<\/strong><\/p>\n\n\n\n<p>After years of trial and error, Kelly found her niche\u2014faith-based and inspirational gifts. She realized that by focusing on this specific market, she could build something unique and differentiate her brand. While the market for inspirational gifts like Bible covers and mugs might not be as large as the apparel industry, Kelly recognized that owning her space was key to establishing a strong foundation for her business.<\/p>\n\n\n\n<p>Four years into her journey, Kelly decided to rebrand from &#8220;Scripture Art&#8221; to &#8220;Mary Square.&#8221; The name change was a necessary pivot, as she realized potential customers were walking by her booth due to preconceived notions about the original name. By rebranding, Kelly was able to attract a broader audience while staying true to her values.<\/p>\n\n\n\n<p><strong>Embracing Change and Expanding Into Apparel<\/strong><\/p>\n\n\n\n<p>Not one to shy away from challenges, Kelly eventually transitioned into apparel. \u201cI have a little ADD with product,\u201d she joked. She saw apparel as a consumable product that would bring customers back season after season, unlike the more static nature of gifts. Apparel became a natural next step in her brand\u2019s evolution.<\/p>\n\n\n\n<p>Though the apparel industry presented a steep learning curve, Kelly dove in. From sizing to tech packs, she took on the challenge of producing high-quality apparel and has since made Mary Square known for its unique prints and attention to detail.<\/p>\n\n\n\n<p><strong>Originality and Quality: Cornerstones of Success<\/strong><\/p>\n\n\n\n<p>Kelly\u2019s dedication to originality shines through in everything Mary Square creates. Every single print produced by the brand is original and hand-drawn by her in-house team. \u201cI don\u2019t like the idea of buying prints that might end up with another company\u2019s name on it,\u201d she explained. This commitment to offering something special and unique sets Mary Square apart from the fast fashion industry.<\/p>\n\n\n\n<p>For Kelly, it\u2019s about more than just selling products\u2014it\u2019s about creating a brand people can trust for quality, uniqueness, and heart. She continues to be passionate about offering products that consumers know were made with thoughtfulness and care.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blending Over Balancing<\/h3>\n\n\n\n<p>Kelly, a mother of three and business owner, challenges the conventional wisdom of achieving balance between family and work. She explains, \u201cIf you think about balancing, you&#8217;re going to fall. It\u2019s not sustainable. Instead, I believe in blending.\u201d To her, this means being all things \u2014 a mom, a wife, and a business owner \u2014 simultaneously, without feeling like she has to switch between roles.<\/p>\n\n\n\n<p>Whether she&#8217;s at a field trip or in a board meeting, Kelly remains fully present in all aspects of her life. She\u2019s learned how to blend these roles by making small adjustments, like walking on a treadmill during a meeting or taking calls while waiting for her daughter. &#8220;There\u2019s no sustainable balancing. And I couldn\u2019t have made it 13 years trying to balance it all.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Importance of Prioritizing Family<\/h3>\n\n\n\n<p>While blending is key, Kelly is clear about her priorities. One of her most critical pieces of advice is to prioritize your family, especially your relationship with your partner. &#8220;I always put my husband first, even before my kids, because I knew if our marriage failed, it would impact my kids. That\u2019s the best gift I could give them.&#8221;<\/p>\n\n\n\n<p>At the same time, Kelly emphasizes that her kids come before her business. &#8220;The business could be gone tomorrow, but my relationship with my kids \u2014 that\u2019s everything. I can rebuild a company, but I can\u2019t recreate my family.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learning to Say No<\/h3>\n\n\n\n<p>For parents struggling to manage all their responsibilities, Kelly has advice: you have to learn to say no. This involves having a clear sense of your priorities and knowing which opportunities are worth pursuing and which aren\u2019t. For Kelly, protecting her family time was non-negotiable.<\/p>\n\n\n\n<p>\u201cI never lost sight of my priorities,\u201d she says. &#8220;You need to make money to eat, but at the end of the day, family is everything.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Best Business Advice: Stay Debt-Free<\/h3>\n\n\n\n<p>As someone who has built a thriving business, Kelly shares another key piece of advice she received: stay debt-free. &#8220;A woman once told me that running a debt-free company gave her the most freedom,&#8221; Kelly recalls. &#8220;We&#8217;re a debt-free company, and it&#8217;s been freeing. You don&#8217;t have to stress about overhead when you have a bad month.&#8221;<\/p>\n\n\n\n<p>This advice contradicts the common notion of raising venture capital to grow a business. Kelly\u2019s experience shows that financial freedom and longevity in business can often come from staying out of debt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building Strong Retailer Relationships<\/h3>\n\n\n\n<p>When it comes to wholesale and e-commerce, Kelly highlights one major factor that successful retailers share: they engage with their customers. &#8220;Whether it\u2019s through social media, store events, or their website, they know their customers and interact with them.&#8221; Building a community around your brand is crucial to success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Biggest Lesson: Hiring the Right People<\/h3>\n\n\n\n<p>One of the hardest lessons Kelly has learned in business is the importance of hiring the right team. &#8220;Hire for culture. You need people who are humble, hungry, and smart,&#8221; she says, referring to lessons from Patrick Lincioni\u2019s book <em>The Ideal Team Player<\/em>. Finding employees who embody these traits has been a game-changer in growing her business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Thoughts: Living Your Fullest Potential<\/h3>\n\n\n\n<p>As Kelly reflects on her journey, she emphasizes the importance of living out your fullest potential, no matter what path you take. &#8220;It\u2019s never been about succeeding or failing for me \u2014 it\u2019s about living out my potential. Whether I\u2019m running a $100 million company or making $50,000 a year, I want to live fully and walk my own path.&#8221;<\/p>\n\n\n\n<p>Ultimately, Kelly encourages everyone to pursue their unique path with passion and purpose, without comparing themselves to others. \u201cLeave it all on the court, and then go take a nap,\u201d she adds with a laugh.<\/p>\n\n\n\n<p>For parents, business owners, and anyone juggling multiple roles, Kelly&#8217;s approach to blending \u2014 rather than balancing \u2014 offers a refreshing perspective on how to thrive without losing sight of what matters most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blending Over Balancing<\/h3>\n\n\n\n<p>Kelly, a mother of three and business owner, challenges the conventional wisdom of achieving balance between family and work. She explains, \u201cIf you think about balancing, you&#8217;re going to fall. It\u2019s not sustainable. Instead, I believe in blending.\u201d To her, this means being all things \u2014 a mom, a wife, and a business owner \u2014 simultaneously, without feeling like she has to switch between roles.<\/p>\n\n\n\n<p>Whether she&#8217;s at a field trip or in a board meeting, Kelly remains fully present in all aspects of her life. She\u2019s learned how to blend these roles by making small adjustments, like walking on a treadmill during a meeting or taking calls while waiting for her daughter. &#8220;There\u2019s no sustainable balancing. And I couldn\u2019t have made it 13 years trying to balance it all.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Importance of Prioritizing Family<\/h3>\n\n\n\n<p>While blending is key, Kelly is clear about her priorities. One of her most critical pieces of advice is to prioritize your family, especially your relationship with your partner. &#8220;I always put my husband first, even before my kids, because I knew if our marriage failed, it would impact my kids. That\u2019s the best gift I could give them.&#8221;<\/p>\n\n\n\n<p>At the same time, Kelly emphasizes that her kids come before her business. &#8220;The business could be gone tomorrow, but my relationship with my kids \u2014 that\u2019s everything. I can rebuild a company, but I can\u2019t recreate my family.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learning to Say No<\/h3>\n\n\n\n<p>For parents struggling to manage all their responsibilities, Kelly has advice: you have to learn to say no. This involves having a clear sense of your priorities and knowing which opportunities are worth pursuing and which aren\u2019t. For Kelly, protecting her family time was non-negotiable.<\/p>\n\n\n\n<p>\u201cI never lost sight of my priorities,\u201d she says. &#8220;You need to make money to eat, but at the end of the day, family is everything.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Best Business Advice: Stay Debt-Free<\/h3>\n\n\n\n<p>As someone who has built a thriving business, Kelly shares another key piece of advice she received: stay debt-free. &#8220;A woman once told me that running a debt-free company gave her the most freedom,&#8221; Kelly recalls. &#8220;We&#8217;re a debt-free company, and it&#8217;s been freeing. You don&#8217;t have to stress about overhead when you have a bad month.&#8221;<\/p>\n\n\n\n<p>This advice contradicts the common notion of raising venture capital to grow a business. Kelly\u2019s experience shows that financial freedom and longevity in business can often come from staying out of debt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building Strong Retailer Relationships<\/h3>\n\n\n\n<p>When it comes to wholesale and e-commerce, Kelly highlights one major factor that successful retailers share: they engage with their customers. &#8220;Whether it\u2019s through social media, store events, or their website, they know their customers and interact with them.&#8221; Building a community around your brand is crucial to success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Biggest Lesson: Hiring the Right People<\/h3>\n\n\n\n<p>One of the hardest lessons Kelly has learned in business is the importance of hiring the right team. &#8220;Hire for culture. You need people who are humble, hungry, and smart,&#8221; she says, referring to lessons from Patrick Lincioni\u2019s book <em>The Ideal Team Player<\/em>. Finding employees who embody these traits has been a game-changer in growing her business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Thoughts: Living Your Fullest Potential<\/h3>\n\n\n\n<p>As Kelly reflects on her journey, she emphasizes the importance of living out your fullest potential, no matter what path you take. &#8220;It\u2019s never been about succeeding or failing for me \u2014 it\u2019s about living out my potential. Whether I\u2019m running a $100 million company or making $50,000 a year, I want to live fully and walk my own path.&#8221;<\/p>\n\n\n\n<p>Ultimately, Kelly encourages everyone to pursue their unique path with passion and purpose, without comparing themselves to others. \u201cLeave it all on the court, and then go take a nap,\u201d she adds with a laugh.<\/p>\n\n\n\n<p>For parents, business owners, and anyone juggling multiple roles, Kelly&#8217;s approach to blending \u2014 rather than balancing \u2014 offers a refreshing perspective on how to thrive without losing sight of what matters most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blending Over Balancing<\/h3>\n\n\n\n<p>Kelly, a mother of three and business owner, challenges the conventional wisdom of achieving balance between family and work. She explains, \u201cIf you think about balancing, you&#8217;re going to fall. It\u2019s not sustainable. Instead, I believe in blending.\u201d To her, this means being all things \u2014 a mom, a wife, and a business owner \u2014 simultaneously, without feeling like she has to switch between roles.<\/p>\n\n\n\n<p>Whether she&#8217;s at a field trip or in a board meeting, Kelly remains fully present in all aspects of her life. She\u2019s learned how to blend these roles by making small adjustments, like walking on a treadmill during a meeting or taking calls while waiting for her daughter. &#8220;There\u2019s no sustainable balancing. And I couldn\u2019t have made it 13 years trying to balance it all.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Importance of Prioritizing Family<\/h3>\n\n\n\n<p>While blending is key, Kelly is clear about her priorities. One of her most critical pieces of advice is to prioritize your family, especially your relationship with your partner. &#8220;I always put my husband first, even before my kids, because I knew if our marriage failed, it would impact my kids. That\u2019s the best gift I could give them.&#8221;<\/p>\n\n\n\n<p>At the same time, Kelly emphasizes that her kids come before her business. &#8220;The business could be gone tomorrow, but my relationship with my kids \u2014 that\u2019s everything. I can rebuild a company, but I can\u2019t recreate my family.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learning to Say No<\/h3>\n\n\n\n<p>For parents struggling to manage all their responsibilities, Kelly has advice: you have to learn to say no. This involves having a clear sense of your priorities and knowing which opportunities are worth pursuing and which aren\u2019t. For Kelly, protecting her family time was non-negotiable.<\/p>\n\n\n\n<p>\u201cI never lost sight of my priorities,\u201d she says. &#8220;You need to make money to eat, but at the end of the day, family is everything.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Best Business Advice: Stay Debt-Free<\/h3>\n\n\n\n<p>As someone who has built a thriving business, Kelly shares another key piece of advice she received: stay debt-free. &#8220;A woman once told me that running a debt-free company gave her the most freedom,&#8221; Kelly recalls. &#8220;We&#8217;re a debt-free company, and it&#8217;s been freeing. You don&#8217;t have to stress about overhead when you have a bad month.&#8221;<\/p>\n\n\n\n<p>This advice contradicts the common notion of raising venture capital to grow a business. Kelly\u2019s experience shows that financial freedom and longevity in business can often come from staying out of debt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building Strong Retailer Relationships<\/h3>\n\n\n\n<p>When it comes to wholesale and e-commerce, Kelly highlights one major factor that successful retailers share: they engage with their customers. &#8220;Whether it\u2019s through social media, store events, or their website, they know their customers and interact with them.&#8221; Building a community around your brand is crucial to success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Biggest Lesson: Hiring the Right People<\/h3>\n\n\n\n<p>One of the hardest lessons Kelly has learned in business is the importance of hiring the right team. &#8220;Hire for culture. You need people who are humble, hungry, and smart,&#8221; she says, referring to lessons from Patrick Lincioni\u2019s book <em>The Ideal Team Player<\/em>. Finding employees who embody these traits has been a game-changer in growing her business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Thoughts: Living Your Fullest Potential<\/h3>\n\n\n\n<p>As Kelly reflects on her journey, she emphasizes the importance of living out your fullest potential, no matter what path you take. &#8220;It\u2019s never been about succeeding or failing for me \u2014 it\u2019s about living out my potential. Whether I\u2019m running a $100 million company or making $50,000 a year, I want to live fully and walk my own path.&#8221;<\/p>\n\n\n\n<p>Ultimately, Kelly encourages everyone to pursue their unique path with passion and purpose, without comparing themselves to others. \u201cLeave it all on the court, and then go take a nap,\u201d she adds with a laugh.<\/p>\n\n\n\n<p>For parents, business owners, and anyone juggling multiple roles, Kelly&#8217;s approach to blending \u2014 rather than balancing \u2014 offers a refreshing perspective on how to thrive without losing sight of what matters most.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blending Over Balancing<\/h3>\n\n\n\n<p>Kelly, a mother of three and a busy business owner, challenges the conventional wisdom of achieving balance between family and work. She explains, \u201cIf you think about balancing, you&#8217;re going to fall. It\u2019s not sustainable. Instead, I believe in blending.\u201d To her, this means being all things \u2014 a mom, a wife, and a business owner \u2014 simultaneously, without feeling like she has to switch between roles.<\/p>\n\n\n\n<p>Whether she&#8217;s at a field trip or in a board meeting, Kelly remains fully present in all aspects of her life. She\u2019s learned how to blend these roles by making small adjustments, like walking on a treadmill during a meeting or taking calls while waiting for her daughter. &#8220;There\u2019s no sustainable balancing. And I couldn\u2019t have made it 13 years trying to balance it all.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Importance of Prioritizing Family<\/h3>\n\n\n\n<p>While blending is key, Kelly is clear about her priorities. One of her most critical pieces of advice is to prioritize your family, especially your relationship with your partner. &#8220;I always put my husband first, even before my kids, because I knew if our marriage failed, it would impact my kids. That\u2019s the best gift I could give them.&#8221;<\/p>\n\n\n\n<p>At the same time, Kelly emphasizes that her kids come before her business. &#8220;The business could be gone tomorrow, but my relationship with my kids \u2014 that\u2019s everything. I can rebuild a company, but I can\u2019t recreate my family.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Learning to Say No<\/h3>\n\n\n\n<p>For parents struggling to manage all their responsibilities, Kelly has advice: you have to learn to say no. This involves having a clear sense of your priorities and knowing which opportunities are worth pursuing and which aren\u2019t. For Kelly, protecting her family time was non-negotiable.<\/p>\n\n\n\n<p>\u201cI never lost sight of my priorities,\u201d she says. &#8220;You need to make money to eat, but at the end of the day, family is everything.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Best Business Advice: Stay Debt-Free<\/h3>\n\n\n\n<p>As someone who has built a thriving business, Kelly shares another key piece of advice she received: stay debt-free. &#8220;A woman once told me that running a debt-free company gave her the most freedom,&#8221; Kelly recalls. &#8220;We&#8217;re a debt-free company, and it&#8217;s been freeing. You don&#8217;t have to stress about overhead when you have a bad month.&#8221;<\/p>\n\n\n\n<p>This advice contradicts the common notion of raising venture capital to grow a business. Kelly\u2019s experience shows that financial freedom and longevity in business can often come from staying out of debt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building Strong Retailer Relationships<\/h3>\n\n\n\n<p>When it comes to wholesale and e-commerce, Kelly highlights one major factor that successful retailers share: they engage with their customers. &#8220;Whether it\u2019s through social media, store events, or their website, they know their customers and interact with them.&#8221; Building a community around your brand is crucial to success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Biggest Lesson: Hiring the Right People<\/h3>\n\n\n\n<p>One of the hardest lessons Kelly has learned in business is the importance of hiring the right team. &#8220;Hire for culture. You need people who are humble, hungry, and smart,&#8221; she says, referring to lessons from Patrick Lincioni\u2019s book <em>The Ideal Team Player<\/em>. Finding employees who embody these traits has been a game-changer in growing her business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Final Thoughts: Living Your Fullest Potential<\/h3>\n\n\n\n<p>As Kelly reflects on her journey, she emphasizes the importance of living out your fullest potential, no matter what path you take. &#8220;It\u2019s never been about succeeding or failing for me \u2014 it\u2019s about living out my potential. Whether I\u2019m running a $100 million company or making $50,000 a year, I want to live fully and walk my own path.&#8221;<\/p>\n\n\n\n<p>Ultimately, Kelly encourages everyone to pursue their unique path with passion and purpose, without comparing themselves to others. \u201cLeave it all on the court, and then go take a nap,\u201d she adds with a laugh.<\/p>\n\n\n\n<p>For parents, business owners, and anyone juggling multiple roles, Kelly&#8217;s approach to blending \u2014 rather than balancing \u2014 offers a refreshing perspective on how to thrive without losing sight of what matters most.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Power of Persistence: Navigating Failure and Finding Your Niche\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/f79-DoXFvz8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kelly Shiley:\u00a0<a href=\"https:\/\/marysquare.com\/\"><u>Website<\/u><\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/shopmarysquare\/\"><u>Instagram<\/u><\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/shopmarysquare\/\"><u>Facebook<\/u><\/a>\u00a0|\u00a0<a href=\"https:\/\/www.marysquarewholesale.com\/89\/mary-square-sign-in-landing-page.htm\"><u>Wholesale<\/u><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.amazon.com\/Ideal-Team-Player-Recognize-Cultivate-ebook\/dp\/B01B6AEJJ0\/ref=reads_cwrtbar_3\/135-5217102-1361501?_encoding=UTF8&amp;pd_rd_i=B01B6AEJJ0&amp;pd_rd_r=66fbde88-8a9e-4f1f-8d52-f3c35284e3cb&amp;pd_rd_w=eUobk&amp;pd_rd_wg=df9Be&amp;pf_rd_p=f7e50e46-03c7-4eda-\"><em><u>The Ideal Team Player<\/u><\/em><\/a>\u00a0by Patrick M. Lencioni<\/li>\n\n\n\n<li><a href=\"http:\/\/www.boutiquebossstore.com\/\"><u>2025 Boutique Boss Planner<\/u><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why failure is often the first step to success.<\/p>\n","protected":false},"author":13448,"featured_media":56977,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,7564,15,7563,7534,69],"class_list":["post-56976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-summit-2024","tag-boutique-tips","tag-leadership","tag-retail-in-2024","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Persistence: Navigating Failure and Finding Your Niche | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"What happens when your business fails, and you lose everything? 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