{"id":56567,"date":"2024-08-16T14:21:37","date_gmt":"2024-08-16T19:21:37","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=56567"},"modified":"2024-08-16T14:21:40","modified_gmt":"2024-08-16T19:21:40","slug":"the-one-thing","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/","title":{"rendered":"The One Thing"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/32513137\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-spotify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/five-minute-friday-the-one-thing\/id1351990699?i=1000665613198\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a> | <a href=\"https:\/\/open.spotify.com\/episode\/3938Wz241sZyt3Eq9QwLiZ?si=F-LfNWAUSYKwqtuiQbPUSA\" target=\"_blank\" rel=\"noreferrer noopener\">SPOTIFY<\/a> | <a href=\"https:\/\/youtu.be\/OrH5Ux-agVY\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<p>When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why&nbsp;<em>The ONE Thing<\/em>&nbsp;by Gary Keller is one of the most impactful books I&#8217;ve ever read.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/22-1-576x1024.png\" alt=\"\" class=\"wp-image-56569\" style=\"width:315px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/22-1-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/22-1-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/22-1-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/22-1-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/22-1.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-the-one-thing\">The One Thing<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mastering-your-to-do-list-the-power-of-focusing-on-the-one-thing\">Mastering Your To-Do List: The Power of Focusing on &#8220;The One Thing&#8221;<\/h3>\n\n\n\n<p>The core concept of <em>The One Thing<\/em> revolves around a simple yet powerful question: &#8220;What is the one thing I can do today that will make everything else easier or unnecessary?&#8221; This question forces us to evaluate our ever-growing to-do lists and identify the tasks that will have the most significant impact.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rocks vs. Sand: Prioritizing What Truly Matters<\/h4>\n\n\n\n<p>After reading <em>The One Thing<\/em>, I developed a four-part to-do list system that we now use at The Boutique Hub, including tools like the Boutique Boss Planner. The key to this system is first distinguishing between what I call &#8220;rocks&#8221; and &#8220;sand.&#8221;<\/p>\n\n\n\n<p>Rocks are the 20% of tasks that will yield 80% of your results. These are the big, challenging, and often daunting tasks that we tend to put off but are crucial for moving our business forward. Sand, on the other hand, consists of the smaller, less impactful tasks\u2014things like emails, customer service calls, and other busy work that, while necessary, don\u2019t significantly contribute to our goals.<\/p>\n\n\n\n<p>To make the most of each day, I narrow down my to-do list to three major tasks\u2014my &#8220;rocks&#8221;\u2014that I must accomplish. These are the tasks that, when completed, will make everything else easier or unnecessary. Once these rocks are handled, I can then tackle the sand.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Income-Generating Activities: Now vs. Later<\/h4>\n\n\n\n<p>Another critical aspect of this approach is identifying income-generating activities and determining whether they are immediate or long-term. As a solo entrepreneur, I understand the struggle of balancing daily operations with long-term planning. It\u2019s easy to get caught up in the immediate tasks\u2014posting on social media, taking sales calls\u2014but it\u2019s equally important to allocate time for long-term strategies like data tracking, report generation, and overall business planning.<\/p>\n\n\n\n<p>Ask yourself: Is this task a $10 income-generating activity, or could it potentially be a $100,000 activity when compounded over time? By distinguishing between tasks that generate immediate income and those that contribute to long-term growth, you can better prioritize your efforts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Big Rocks Every Retailer Should Focus On<\/h4>\n\n\n\n<p>If you\u2019re a retailer, there are certain &#8220;big rocks&#8221; that should always be on your to-do list:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Building and maximizing your email list<\/strong><\/li>\n\n\n\n<li><strong>Enhancing your website<\/strong><\/li>\n\n\n\n<li><strong>Going live and engaging with your audience<\/strong><\/li>\n\n\n\n<li><strong>Improving your product photography<\/strong><\/li>\n<\/ol>\n\n\n\n<p>These tasks may seem overwhelming, especially when you\u2019re juggling day-to-day operations, but they are critical to your business\u2019s success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Becoming the CEO of Your Business<\/h4>\n\n\n\n<p>Ultimately, this approach to prioritizing tasks helps us shift from being a hustling entrepreneur to a strategic CEO. Whether you\u2019re a solopreneur or managing a team of 30, these principles apply. By focusing on your big rocks, you can ensure that you\u2019re dedicating your time and energy to the tasks that will drive your business forward.<\/p>\n\n\n\n<p>So, I encourage you to take a moment each day to ask yourself: What is the one thing I can do today that will make everything else easier or unnecessary? By doing so, you\u2019ll be better equipped to prioritize your tasks, maximize your productivity, and achieve your goals.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Five Minute Friday: The One Thing\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OrH5Ux-agVY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why\u00a0The ONE Thing\u00a0by Gary Keller is one of the most impactful books I&#8217;ve ever read.<\/p>\n","protected":false},"author":13448,"featured_media":56642,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,7533,76,404,15,7534,7522,69],"class_list":["post-56567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-2024-planning","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-retail-in-2024","tag-small-business-marketing","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The One Thing | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why\u00a0The ONE Thing\u00a0by Gary Keller is one of the most impactful books I&#039;ve ever read.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The One Thing\" \/>\n<meta property=\"og:description\" content=\"When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why\u00a0The ONE Thing\u00a0by Gary Keller is one of the most impactful books I&#039;ve ever read.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boutique Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boutiquehub\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-16T19:21:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-16T19:21:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/22.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"charleejohnston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"charleejohnston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/\"},\"author\":{\"name\":\"charleejohnston\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84\"},\"headline\":\"The One Thing\",\"datePublished\":\"2024-08-16T19:21:37+00:00\",\"dateModified\":\"2024-08-16T19:21:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/\"},\"wordCount\":701,\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/22.png\",\"keywords\":[\"#BoutiqueBoss\",\"2024 planning\",\"Boutique Business\",\"Boutique Chat\",\"Boutique Tips\",\"retail in 2024\",\"small business marketing\",\"The Boutique Hub\"],\"articleSection\":[\"#BoutiqueChat\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/\",\"url\":\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/\",\"name\":\"The One Thing | The Boutique Hub\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/the-one-thing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/22.png\",\"datePublished\":\"2024-08-16T19:21:37+00:00\",\"dateModified\":\"2024-08-16T19:21:40+00:00\",\"description\":\"When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. 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