{"id":56564,"date":"2024-08-13T16:21:11","date_gmt":"2024-08-13T21:21:11","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=56564"},"modified":"2024-08-13T16:22:59","modified_gmt":"2024-08-13T21:22:59","slug":"from-influencer-to-ceo-building-an-authentic-community-in-western-fashion","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/from-influencer-to-ceo-building-an-authentic-community-in-western-fashion\/","title":{"rendered":"From Influencer to CEO: Building an Authentic Community in Western Fashion"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/32499837\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-s-potify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/622-from-influencer-to-ceo-building-an-authentic\/id1351990699?i=1000665132226\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/5N8GIgxJ7EdE7bmKuGQaia?si=tVYpoLZlQpSnbK9v9HxjSg\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><a href=\"https:\/\/open.spotify.com\/episode\/11urGZPi5D8EzwqZb9R4m7?si=NsctcrW3TXiu5sbJzdy4DA\" target=\"_blank\" rel=\"noreferrer noopener\">POTIFY<\/a> | <a href=\"https:\/\/youtu.be\/Xopzhsb6Pc0\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/blockquote>\n\n\n\n<p>Today, I\u2019m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged community, how she\u2019s leveraged Facebook Lives, and how impactful a Facebook group of just about 5,000 people really is.<br><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/IG-Story-Podcast-40.png\" alt=\"\" class=\"wp-image-56565\" style=\"width:263px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/IG-Story-Podcast-40.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/IG-Story-Podcast-40-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/IG-Story-Podcast-40-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/IG-Story-Podcast-40-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/08\/IG-Story-Podcast-40-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-from-influencer-to-ceo-building-an-authentic-community-in-western-fashion\">From Influencer to CEO: Building an Authentic Community in Western Fashion<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-a-chance-encounter-leads-to-big-changes\"><strong>A Chance Encounter Leads to Big Changes<\/strong><\/h3>\n\n\n\n<p>Megan and Ashley first crossed paths at the NFR in December\u2014a busy time in the retail world. Despite a series of serendipitous encounters, it became clear to Megan that the universe was nudging her towards something bigger. Their interactions eventually led Megan to the Boutique Hub, where she immersed herself in learning and growing her business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-from-rodeo-roots-to-influencing-and-beyond\"><strong>From Rodeo Roots to Influencing and Beyond<\/strong><\/h3>\n\n\n\n<p>Megan\u2019s love for the Western industry runs deep, having grown up in a rodeo family. This passion naturally evolved into promoting small businesses on social media. Early on, Megan recognized her knack for fashion and began influencing others through photo shoots and social media posts. Her unique style\u2014loud, colorful, and unapologetically her\u2014set her apart in a world where influencers were just beginning to emerge.<\/p>\n\n\n\n<p>However, as the industry evolved, so did Megan\u2019s challenges. With a wave of younger influencers flooding the market, she found herself questioning her relevance. But instead of shying away, Megan leaned into her authenticity. She embraced her role as a 40-year-old mom navigating the industry, choosing to stay true to herself rather than conform to trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-building-a-community-and-a-business\"><strong>Building a Community and a Business<\/strong><\/h3>\n\n\n\n<p>Megan\u2019s journey took a significant turn when she decided to take her small hobby business seriously. After a conversation with a fellow influencer, she realized she needed to show up consistently for her community. What started as a hobby turned into a thriving business, with Megan dedicating herself to it daily. Her Facebook group, initially a modest community, grew into a fierce, supportive group of women who rallied behind her.<\/p>\n\n\n\n<p>Her approach to live sales also played a crucial role in her success. By showing up authentically and consistently, Megan built a loyal customer base who appreciated her honesty and unique style. Even when her live sales extended beyond typical timeframes, her community stayed engaged, demonstrating the power of genuine connection.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-learning-growing-and-implementing\"><strong>Learning, Growing, and Implementing<\/strong><\/h3>\n\n\n\n<p>Megan\u2019s success didn\u2019t happen overnight. It involved a lot of learning, implementing new strategies, and adapting to her growing business. One of the first changes she made was organizing her Shopify inventory, allowing her to track her sales more effectively. This shift in focus helped her understand which products were performing well and where to invest her time and money.<\/p>\n\n\n\n<p>Realizing she couldn\u2019t do it all, Megan also hired a bookkeeper and accountant to help manage her finances as her business rapidly expanded. This move allowed her to focus on what she does best\u2014connecting with her community and growing her brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-balancing-creativity-with-structure\"><strong>Balancing Creativity with Structure<\/strong><\/h3>\n\n\n\n<p>As a self-proclaimed ADHD brain, Megan thrives on creativity and spontaneity. However, she quickly learned that running a successful business requires structure and organization. By implementing daily brain dumps and time-blocking her schedule, she found a balance between creativity and productivity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Myth of Dead Platforms: Reviving Your Facebook Group<\/h3>\n\n\n\n<p>You might hear people say, &#8220;Facebook groups are dead,&#8221; or &#8220;No one sees anything anymore.&#8221; But is that really the case?<\/p>\n\n\n\n<p>Megan Ery challenges this notion by emphasizing the importance of pivoting and connecting with your audience on a deeper level. &#8220;They don&#8217;t want to see just the product,&#8221; Megan explains. &#8220;Yes, curating and posting content is necessary, but your audience also wants to see you and what your life is like. You can still live a very private life while being a public figure. It&#8217;s about finding that balance and sharing what resonates with them.&#8221;<\/p>\n\n\n\n<p>She highlights the power of authenticity in driving engagement and sales. &#8220;A flat lay might be great, but if I show how I style the products myself, they sell instantly. My audience wants to see what I love and wear. If I pick something out for myself, that becomes my number one seller.&#8221;<\/p>\n\n\n\n<p>So, what if your Facebook group feels &#8220;dead&#8221;? Megan\u2019s advice is clear: &#8220;If your Facebook group is dead, you&#8217;re probably just posting pictures. What are you doing to learn about your customer as a human being? You have to be more than the product; you have to make your customers feel like they\u2019re part of your family.&#8221;<\/p>\n\n\n\n<p>For Megan, the key to reviving a Facebook group lies in building genuine relationships. &#8220;Facebook groups are not dead. They are my bread and butter,&#8221; she asserts. &#8220;It\u2019s about showing up, being the human, not the product.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"From Influencer to CEO: Building an Authentic Community in Western Fashion\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Xopzhsb6Pc0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Megan Ery:&nbsp;<a href=\"http:\/\/www.instagram.com\/buzzardcreekmomma\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li>Turquoise in Style:&nbsp;<a href=\"https:\/\/www.turquoiseinstyle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Pink Friday 2024<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Today, I\u2019m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged community, how she\u2019s leveraged Facebook Lives, and how impactful a Facebook group of just about 5,000 people really is.<\/p>\n","protected":false},"author":13448,"featured_media":56572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,7564,15,7563,7534,69],"class_list":["post-56564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-summit-2024","tag-boutique-tips","tag-leadership","tag-retail-in-2024","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Influencer to CEO: Building an Authentic Community in Western Fashion | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Today, I\u2019m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. 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