{"id":55863,"date":"2024-07-30T08:59:33","date_gmt":"2024-07-30T13:59:33","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=55863"},"modified":"2024-07-30T09:00:48","modified_gmt":"2024-07-30T14:00:48","slug":"pink-friday-2024-the-shop-small-first-movement","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/pink-friday-2024-the-shop-small-first-movement\/","title":{"rendered":"Pink Friday 2024: The Shop Small First Movement"},"content":{"rendered":"\n<iframe title=\"Embed Player\" style=\"border:none\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/32184297\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-s-potify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/617-from-chaos-to-clarity-navigating-big-changes-in\/id1351990699?i=1000661642412\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/5N8GIgxJ7EdE7bmKuGQaia?si=tVYpoLZlQpSnbK9v9HxjSg\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><a href=\"https:\/\/open.spotify.com\/episode\/5qfioA1yRDBVAq7b9Q3k85?si=88YPsDD6RHKGAjwAPc_hNQ\" target=\"_blank\" rel=\"noreferrer noopener\">POTIFY<\/a> | <a href=\"https:\/\/youtu.be\/lXIQdqMhkMs\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/blockquote>\n\n\n\n<p>Welcome back, everyone! This week, we&#8217;re thrilled to have Sarah Burks with us, a familiar face in the retail community. Today, we&#8217;re diving into one of our favorite topics: <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\">Pink Friday<\/a>. With the busiest seasons in retail upon us, we&#8217;re gearing up for an exciting and impactful event.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/22.png\" alt=\"\" class=\"wp-image-55864\" style=\"width:263px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/22.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/22-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/22-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/22-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/22-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-pink-friday-2024-the-shop-small-first-movement\">Pink Friday 2024: The Shop Small First Movement<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-pink-friday\"><strong>What is <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\">Pink Friday?<\/a><\/strong><\/h2>\n\n\n\n<p>Born out of a need to give small businesses their moment in the spotlight, <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\">Pink Friday<\/a> was launched in 2020. The aim was simple: to drive consumers towards small businesses before the frenzy of Black Friday and Small Business Saturday. It&#8217;s a day dedicated to celebrating and supporting the lifeblood of our communities\u2014small businesses.<\/p>\n\n\n\n<p>Pink Friday, held the Friday before Black Friday, encourages consumers to recognize the importance of small businesses, whether they are brick-and-mortar, online, or pop-ups. It\u2019s a day to celebrate the vibrant, hardworking small business owners and their contributions to our communities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-celebrating-five-years-of-pink-friday\"><strong>Celebrating Five Years of Pink Friday<\/strong><\/h2>\n\n\n\n<p>As we mark the fifth year of <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\">Pink Friday<\/a>, it\u2019s incredible to reflect on its journey. The event began in the tumultuous year of 2020, celebrating the resilience of small businesses. Today, it\u2019s a testament to the spirit of community over competition, with small business owners nationwide collaborating and thriving together.<\/p>\n\n\n\n<p>On <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\">November 22<\/a>, Pink Friday will see boutique owners and small businesses of all types participating in unique, collaborative events. Social media will be awash with the vibrant color pink, symbolizing the unity and spirit of small business owners. Expect to see boutique crawls, community collaboration events, and much more, involving diverse businesses from restaurants to floral shops.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-power-of-community-and-collaboration\"><strong>The Power of Community and Collaboration<\/strong><\/h2>\n\n\n\n<p>Pink Friday isn\u2019t just about sales; it\u2019s about celebrating the essence of small businesses. Imagine a lively birthday party atmosphere with balloons, decor, cookies, champagne, and exclusive collections. It\u2019s a day for customers to connect with the local businesses that support their communities year-round.<\/p>\n\n\n\n<p>The pandemic highlighted the void left when small businesses couldn\u2019t operate as usual. Pink Friday reminds us of their critical role in our lives and why they deserve our support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-leveraging-pr-for-small-business-success\"><strong>Leveraging PR for Small Business Success<\/strong><\/h2>\n\n\n\n<p>Ashley emphasizes the importance of PR and building relationships with local media. Many stores have successfully garnered media attention, from news segments to women\u2019s magazines. These relationships validate the businesses and amplify their stories to a broader audience. For those new to media outreach, Pink Friday offers a perfect opportunity to start building these valuable connections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-participate-in-pink-friday\"><strong>How to Participate in Pink Friday<\/strong><\/h2>\n\n\n\n<p>Participation in <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\">Pink Friday<\/a> is open to all small businesses. It\u2019s simple and free to join. Just head to the Boutique Hub website, register, and receive a comprehensive success toolkit. This toolkit includes Canva templates, event planning checklists, marketing tips, and discounts on event essentials like balloons and decor.<\/p>\n\n\n\n<p>Wholesale brands can also participate, offering special deals and bundles through Hubventory, enhancing the Pink Friday experience for both retailers and customers.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pale-pink-background-color has-background wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\">Sign Up for Pink Friday<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-pink-friday-map-a-tool-for-shoppers-and-businesses\"><strong>The Pink Friday Map: A Tool for Shoppers and Businesses<\/strong><\/h2>\n\n\n\n<p>A key feature of Pink Friday is the <a href=\"https:\/\/shopthebestboutiques.com\/pinkfriday\/\">interactive map on shopthebestboutiques.com<\/a>. This map highlights participating businesses, making it easy for consumers to find and support local boutiques. It\u2019s a tool for shoppers and a validation for businesses, showcasing their legitimacy and involvement in the community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-join-the-movement\"><strong>Join the Movement<\/strong><\/h2>\n\n\n\n<p>Pink Friday is a nationwide movement celebrating small businesses. Whether you\u2019re a business owner or a shopper, get involved! Business owners can collaborate with local partners, host pop-ups, or simply be active in their communities. Shoppers can gather friends and make a day of visiting and supporting local stores.<\/p>\n\n\n\n<p><a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\"><strong>Click here for more details and to register. <\/strong><\/a><\/p>\n\n\n\n<p>Let\u2019s make this Pink Friday the best yet by supporting and celebrating the small businesses that make our communities special! <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/GhhC9Akwlcg\n<\/div><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Sign Up for Pink Friday 2024<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Welcome back, everyone! This week, we&#8217;re thrilled to have Sarah Burks with us, a familiar face in the retail community. Today, we&#8217;re diving into one of our favorite topics: Pink Friday. With the busiest seasons in retail upon us, we&#8217;re gearing up for an exciting and impactful event.<\/p>\n","protected":false},"author":13448,"featured_media":55865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,7564,15,7563,7534,69],"class_list":["post-55863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-summit-2024","tag-boutique-tips","tag-leadership","tag-retail-in-2024","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pink Friday 2024: The Shop Small First Movement | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Welcome back, everyone! This week, we&#039;re thrilled to have Sarah Burks with us, a familiar face in the retail community. Today, we&#039;re diving into one of our favorite topics: Pink Friday. With the busiest seasons in retail upon us, we&#039;re gearing up for an exciting and impactful event.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/pink-friday-2024-the-shop-small-first-movement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pink Friday 2024: The Shop Small First Movement\" \/>\n<meta property=\"og:description\" content=\"Welcome back, everyone! This week, we&#039;re thrilled to have Sarah Burks with us, a familiar face in the retail community. Today, we&#039;re diving into one of our favorite topics: Pink Friday. 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