{"id":55133,"date":"2024-07-02T13:39:43","date_gmt":"2024-07-02T18:39:43","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=55133"},"modified":"2024-07-02T13:42:10","modified_gmt":"2024-07-02T18:42:10","slug":"community-curiosity-and-confidence-the-triple-cs-of-brand-building","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/","title":{"rendered":"Community, Curiosity, and Confidence: The Triple C&#8217;s of Brand Building"},"content":{"rendered":"\n<iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/31878832\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-s-potify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/616-community-curiosity-and-confidence-the-triple\/id1351990699?i=1000660896645\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/5N8GIgxJ7EdE7bmKuGQaia?si=tVYpoLZlQpSnbK9v9HxjSg\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/616-community-curiosity-and-confidence-the-triple\/id1351990699?i=1000660896645\" target=\"_blank\" rel=\"noreferrer noopener\">POTIFY<\/a> | <a href=\"https:\/\/youtu.be\/tnvnYDA2F7U\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/blockquote>\n\n\n\n<p>What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season\u2014and that\u2019s okay.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1920\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/IG-Story-Podcast-32.png\" alt=\"\" class=\"wp-image-55137\" style=\"width:263px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/IG-Story-Podcast-32.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/IG-Story-Podcast-32-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/IG-Story-Podcast-32-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/IG-Story-Podcast-32-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/IG-Story-Podcast-32-864x1536.png 864w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-building-a-brand-lessons-customer-service-sales-and-overcoming-challenges\">Building a Brand: Lessons Customer Service, Sales, and Overcoming Challenges<\/h1>\n\n\n\n<h3 class=\"wp-block-heading\">Eric\u2019s Journey: From Silver Spoon to Farmer&#8217;s Markets<\/h3>\n\n\n\n<p>Eric Ruriak, the founder of Hesper Jewelry Company, shared his fascinating backstory with us. Growing up in Washington, D.C., Eric had a privileged upbringing. His father was a famous attorney, and his mother had a prolific career. He attended prep school and studied communications and theater at Northwestern University. After a brief stint touring with the musical &#8220;Wicked,&#8221; he realized the traditional career path wasn\u2019t for him.<\/p>\n\n\n\n<p>Eric&#8217;s journey took a turn when he visited a friend&#8217;s family diamond business in Hong Kong. Inspired by the environment of mutual respect and hard work, Eric decided to pursue something creative. Returning to Los Angeles, he took jewelry-making classes and began selling his pieces at farmer&#8217;s markets. Despite years of hard work and moments of doubt, Eric persevered. His big break came when one of his pieces was featured on the show &#8220;Game of Thrones,&#8221; propelling his brand to new heights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Struggles and Breakthroughs<\/h3>\n\n\n\n<p>Eric\u2019s story is a testament to resilience. He shared how he spent five years struggling and feeling like he was making no progress. Despite his privileged background, Eric experienced the harsh realities of failure. He spoke candidly about the importance of those tough years, saying, \u201cWhen you wake up March 1st and you\u2019re like, how am I going to get a thousand dollars together by the end of the month?\u201d Those years taught him invaluable lessons and made him unshakeable in the face of adversity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Game of Thrones Moment<\/h3>\n\n\n\n<p>Eric\u2019s breakthrough moment came at a low point. Feeling like he couldn\u2019t continue, he had an emotional conversation with his parents. The very next day, one of his jewelry pieces was featured in the season six finale of &#8220;Game of Thrones.&#8221; This exposure changed everything for Hesper Jewelry Company. Suddenly, Eric\u2019s brand was in department stores and had celebrity clientele. This pivotal moment underscores a common theme in entrepreneurial success stories: the climb out of rock bottom is often where true growth happens.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Embracing Failure and the Cycles of Success<\/h3>\n\n\n\n<p>Eric emphasized the importance of embracing failure and understanding the cycles of success. He referenced an interview with Jay Shetty about how every business goes through different cycles. These cycles include learning periods, which are just as crucial as winning seasons. \u201cYou cannot just constantly be picking the fricking apples. You\u2019ve got to plant the damn tree. You\u2019ve got to water it,\u201d Eric explained. He highlighted the necessity of recognizing and appreciating the learning phases as part of the broader journey to success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building a Lasting Brand Through Authenticity<\/h3>\n\n\n\n<p>A key element of Eric\u2019s success is his authenticity. He creates products that resonate with him personally, rather than simply following trends. This genuine approach has helped Hesper Jewelry Company build a lasting brand. Eric advised other boutique owners to focus on what inspires them and to engage authentically with their audience. \u201cWhen I listen to myself, it succeeds,\u201d he stated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Power of Community and Confidence<\/h3>\n\n\n\n<p>Eric also discussed the importance of building a strong community around your brand. He noted that successful boutiques often have a clear sense of identity and confidence in what they offer. These brand builders attract loyal customers who appreciate their unique perspective. Eric encourages retailers to embrace their individuality and to build relationships based on genuine connections.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Utilizing Live Sales and Video Content<\/h3>\n\n\n\n<p>In today\u2019s market, Eric sees tremendous value in live sales and video content. These mediums allow retailers to connect with their audience in a personal and engaging way. While not everyone may be comfortable with live selling, finding a way to incorporate it into your business strategy can significantly enhance your community-building efforts.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Embracing Curiosity<\/h4>\n\n\n\n<p>Curiosity leads to growth. Asking questions and being open to learning from others can lead to significant personal and professional development. People can change their viewpoints when exposed to new perspectives. By fostering an environment of curiosity, you encourage dialogue and understanding, which can strengthen your community.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">The Power of Being Public and Vulnerable<\/h4>\n\n\n\n<p>Sharing your true self with your community can have a profound impact. The story of a gay retailer who openly shared his life and struggles led to customers reassessing their views and embracing more inclusive attitudes. This openness not only builds trust but also highlights the importance of being kind and respectful.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Community Over Competition<\/h4>\n\n\n\n<p>In retail, competition is often seen as a given, but collaboration can be far more powerful. The story of two top Native American jewelry sellers, who became close friends and collaborators, underscores this point. By supporting each other, sharing resources, and celebrating each other\u2019s successes, both businesses flourished. This partnership illustrates that ego can be a business destroyer, while a collaborative mindset can lead to mutual growth and enrichment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Facing Challenges Together<\/h4>\n\n\n\n<p>The retail journey is filled with highs and lows. Sharing these experiences with your community can build stronger connections. Whether it\u2019s celebrating a successful collection launch or laughing off a product flop, being transparent about your journey makes you more relatable and trustworthy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Metrics and Continuous Learning<\/h4>\n\n\n\n<p>Understanding key business metrics is crucial. For instance, knowing your profit margins can help you make informed decisions. However, it\u2019s equally important to focus on sell-through rates to ensure that your products are moving efficiently. Continuous learning and curiosity about what works and what doesn\u2019t are essential for sustained success.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Community, Curiosity, and Confidence: The Triple C&#039;s of Brand Building\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tnvnYDA2F7U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Eric Ruyak:\u00a0<a href=\"https:\/\/www.instagram.com\/hespera\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>\u00a0|\u00a0<a href=\"https:\/\/hespera.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/eric-ruyak-2a536754\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season\u2014and that\u2019s okay.<\/p>\n","protected":false},"author":13448,"featured_media":55136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,7564,15,7563,7534,69],"class_list":["post-55133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-summit-2024","tag-boutique-tips","tag-leadership","tag-retail-in-2024","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Community, Curiosity, and Confidence: The Triple C&#039;s of Brand Building | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season\u2014and that\u2019s okay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community, Curiosity, and Confidence: The Triple C&#039;s of Brand Building\" \/>\n<meta property=\"og:description\" content=\"What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season\u2014and that\u2019s okay.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boutique Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boutiquehub\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-02T18:39:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-02T18:42:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"charleejohnston\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"charleejohnston\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/\"},\"author\":{\"name\":\"charleejohnston\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84\"},\"headline\":\"Community, Curiosity, and Confidence: The Triple C&#8217;s of Brand Building\",\"datePublished\":\"2024-07-02T18:39:43+00:00\",\"dateModified\":\"2024-07-02T18:42:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/\"},\"wordCount\":1117,\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png\",\"keywords\":[\"#BoutiqueBoss\",\"Boutique Business\",\"Boutique Chat\",\"Boutique Summit 2024\",\"Boutique Tips\",\"Leadership\",\"retail in 2024\",\"The Boutique Hub\"],\"articleSection\":[\"#BoutiqueChat\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/\",\"url\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/\",\"name\":\"Community, Curiosity, and Confidence: The Triple C's of Brand Building | The Boutique Hub\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png\",\"datePublished\":\"2024-07-02T18:39:43+00:00\",\"dateModified\":\"2024-07-02T18:42:10+00:00\",\"description\":\"What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season\u2014and that\u2019s okay.\",\"breadcrumb\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#primaryimage\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theboutiquehub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community, Curiosity, and Confidence: The Triple C&#8217;s of Brand Building\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theboutiquehub.com\/#website\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"name\":\"The Boutique Hub\",\"description\":\"The Boutique Community, Connected.\",\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theboutiquehub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/theboutiquehub.com\/#organization\",\"name\":\"The Boutique Hub\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"width\":1536,\"height\":384,\"caption\":\"The Boutique Hub\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/boutiquehub\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84\",\"name\":\"charleejohnston\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g\",\"caption\":\"charleejohnston\"},\"url\":\"https:\/\/theboutiquehub.com\/blog\/author\/charleejohnston\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Community, Curiosity, and Confidence: The Triple C's of Brand Building | The Boutique Hub","description":"What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season\u2014and that\u2019s okay.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/","og_locale":"en_US","og_type":"article","og_title":"Community, Curiosity, and Confidence: The Triple C's of Brand Building","og_description":"What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season\u2014and that\u2019s okay.","og_url":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/","og_site_name":"The Boutique Hub","article_publisher":"https:\/\/www.facebook.com\/boutiquehub\/","article_published_time":"2024-07-02T18:39:43+00:00","article_modified_time":"2024-07-02T18:42:10+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png","type":"image\/png"}],"author":"charleejohnston","twitter_card":"summary_large_image","twitter_misc":{"Written by":"charleejohnston","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#article","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/"},"author":{"name":"charleejohnston","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84"},"headline":"Community, Curiosity, and Confidence: The Triple C&#8217;s of Brand Building","datePublished":"2024-07-02T18:39:43+00:00","dateModified":"2024-07-02T18:42:10+00:00","mainEntityOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/"},"wordCount":1117,"publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png","keywords":["#BoutiqueBoss","Boutique Business","Boutique Chat","Boutique Summit 2024","Boutique Tips","Leadership","retail in 2024","The Boutique Hub"],"articleSection":["#BoutiqueChat"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/","url":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/","name":"Community, Curiosity, and Confidence: The Triple C's of Brand Building | The Boutique Hub","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#primaryimage"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png","datePublished":"2024-07-02T18:39:43+00:00","dateModified":"2024-07-02T18:42:10+00:00","description":"What can entrepreneurs learn from their failures? In this episode, Eric Ruyak, owner of Hespera, joins the show to share how he got started in his industry and why experiencing failure is essential for entrepreneurs. He breaks down how to shift the narrative from failure to learning, and understand the cycles of success, knowing that we are not always in our winning season\u2014and that\u2019s okay.","breadcrumb":{"@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#primaryimage","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/07\/BLOG-COVER-Podcast-21.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/theboutiquehub.com\/blog\/community-curiosity-and-confidence-the-triple-cs-of-brand-building\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theboutiquehub.com\/"},{"@type":"ListItem","position":2,"name":"Community, Curiosity, and Confidence: The Triple C&#8217;s of Brand Building"}]},{"@type":"WebSite","@id":"https:\/\/theboutiquehub.com\/#website","url":"https:\/\/theboutiquehub.com\/","name":"The Boutique Hub","description":"The Boutique Community, Connected.","publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theboutiquehub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theboutiquehub.com\/#organization","name":"The Boutique Hub","url":"https:\/\/theboutiquehub.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","width":1536,"height":384,"caption":"The Boutique Hub"},"image":{"@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/boutiquehub\/"]},{"@type":"Person","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/29780901d18c7eb6f07e6a48cf7bbc84","name":"charleejohnston","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fe0d2f811149f08ff8df7317e1e8ae021ccaa89142dfbf82c7e3e91f82137d7?s=96&d=mm&r=g","caption":"charleejohnston"},"url":"https:\/\/theboutiquehub.com\/blog\/author\/charleejohnston\/"}]}},"_links":{"self":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/55133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/users\/13448"}],"replies":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/comments?post=55133"}],"version-history":[{"count":3,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/55133\/revisions"}],"predecessor-version":[{"id":55140,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/55133\/revisions\/55140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media\/55136"}],"wp:attachment":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media?parent=55133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/categories?post=55133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/tags?post=55133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}