{"id":54342,"date":"2024-06-25T10:10:09","date_gmt":"2024-06-25T15:10:09","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=54342"},"modified":"2024-07-01T09:06:48","modified_gmt":"2024-07-01T14:06:48","slug":"linny-co","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/linny-co\/","title":{"rendered":"Building a Brand: Lessons Customer Service, Sales, and Overcoming Challenges"},"content":{"rendered":"\n<iframe title=\"Embed Player\" style=\"border:none\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/31841392\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-s-potify-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/615-building-a-brand-lessons-in-customer-service\/id1351990699?i=1000660161316\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST<\/a><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>| <a href=\"https:\/\/open.spotify.com\/episode\/5N8GIgxJ7EdE7bmKuGQaia?si=tVYpoLZlQpSnbK9v9HxjSg\" target=\"_blank\" rel=\"noreferrer noopener\">S<\/a><a href=\"https:\/\/open.spotify.com\/episode\/2ObfBZjlxmJ5WoTF9UyqiC?si=qFQIfVfcTPm2m3URmVngRg\" target=\"_blank\" rel=\"noreferrer noopener\">POTIFY<\/a> | <a href=\"https:\/\/youtu.be\/UdK_mivShcc?si=KRVjFDtoAj9_TPw1\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n<\/blockquote>\n\n\n\n<p>Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don\u2019t know? If so, this episode is for you! Many of you have probably met Lindsey Williams,&nbsp;Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/06\/IG-Story-Podcast-576x1024.jpg\" alt=\"\" class=\"wp-image-54707\" style=\"width:263px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/06\/IG-Story-Podcast-576x1024.jpg 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/06\/IG-Story-Podcast-169x300.jpg 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/06\/IG-Story-Podcast-768x1365.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/06\/IG-Story-Podcast-864x1536.jpg 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/06\/IG-Story-Podcast.jpg 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-building-a-brand-lessons-customer-service-sales-and-overcoming-challenges\">Building a Brand: Lessons Customer Service, Sales, and Overcoming Challenges<\/h1>\n\n\n\n<p><strong>From Race Cars to Earrings: A Unique Journey<\/strong><\/p>\n\n\n\n<p>Lindsay\u2019s story is one of the most unique you\u2019ll hear. Before diving into the world of jewelry, she spent nine years as a professional race car driver, starting at just 14 years old. After high school, she took three years off to race professionally before eventually pursuing a political science degree. Her career in political campaigns honed her sales and business skills, which would later prove invaluable.<\/p>\n\n\n\n<p><strong>The Birth of Lenny &amp; Co.<\/strong><\/p>\n\n\n\n<p>The transition from politics to jewelry came after Lindsay became a mother. Wanting to stay home with her son but still engage in something creative, she began making earrings during nap times. Initially, it was just a hobby, but it quickly gained traction. By January 2021, Lindsay had rebranded her company to Lenny &amp; Co., launching it at a market with overwhelming success.<\/p>\n\n\n\n<p><strong>Facing Challenges and Learning from \u201cNo\u201d<\/strong><\/p>\n\n\n\n<p>Lindsay&#8217;s journey wasn\u2019t without its hurdles. An early attempt to pitch her earrings to a well-known boutique ended in rejection. The boutique owner\u2019s frank feedback made Lindsay realize she needed to understand the industry better. This experience led to a complete rebranding and a more strategic approach to pricing and production. Her story underscores the importance of resilience and learning from setbacks.<\/p>\n\n\n\n<p><strong>Scaling Up: From Handmade to Mass Production<\/strong><\/p>\n\n\n\n<p>Initially, Lindsay handcrafted all her products, which became unsustainable as demand grew. She soon moved to outsourcing parts of the production while maintaining the design work herself. This shift was crucial in meeting the rapid growth of her business and ensuring timely delivery to customers.<\/p>\n\n\n\n<p><strong>Customer Service: The Backbone of Success<\/strong><\/p>\n\n\n\n<p>Customer service is at the heart of Lenny &amp; Co.\u2019s operations. Lindsay emphasizes the importance of meeting customer needs promptly and efficiently. From offering no-questions-asked replacements to handling customer service with empathy, Lindsay and her husband, Jared, who now works with her, have built a loyal customer base. They understand that excellent customer service can turn a single purchase into a long-term relationship.<\/p>\n\n\n\n<p><strong>Key Lessons for Aspiring Entrepreneurs<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Start Simply, Simply Start:<\/strong> Even if you\u2019re a business-minded person, embrace your creativity and take the first step.<\/li>\n\n\n\n<li><strong>Learn from Rejections:<\/strong> Use constructive criticism to improve your business strategy.<\/li>\n\n\n\n<li><strong>Efficient Production:<\/strong> As your business grows, find ways to streamline production to keep up with demand.<\/li>\n\n\n\n<li><strong>Exceptional Customer Service:<\/strong> Handle customer issues with care and promptness to build trust and loyalty.<\/li>\n\n\n\n<li><strong>Sales Strategy:<\/strong> Understand your sales cycle and maintain a consistent presence in your customers\u2019 minds.<\/li>\n<\/ol>\n\n\n\n<p><strong>The Importance of Charging at Market<\/strong><\/p>\n\n\n\n<p>Lindsay also shared insights into the importance of charging at market for immediate fulfillment. By ensuring that orders are shipped promptly, she maintains a positive relationship with retailers. This practice, along with efficient order processing using barcoding and scanners, has streamlined her operations and enhanced customer satisfaction.<\/p>\n\n\n\n<p>Lindsay Williams\u2019 journey from race car driving to running a successful jewelry business is a testament to her resilience, adaptability, and business acumen. Her story is a powerful reminder that with the right mindset and strategy, you can turn a simple idea into a thriving enterprise. Whether you&#8217;re a budding entrepreneur or an established business owner, there\u2019s much to learn from Lindsay\u2019s experiences.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/UdK_mivShcc\n<\/div><\/figure>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hubventory.com\/b\/linny-co?ref=global-search\" target=\"_blank\" rel=\"noreferrer noopener\">Shop Linny Co on Hubventory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.instagram.com\/shoplinnyco\/\" target=\"_blank\" rel=\"noreferrer noopener\">Follow Linny Co on Instagram <\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don\u2019t know? If so, this episode is for you! Many of you have probably met Lindsey Williams,\u00a0Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business<\/p>\n","protected":false},"author":13448,"featured_media":54706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,7564,15,7563,7534,69],"class_list":["post-54342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-summit-2024","tag-boutique-tips","tag-leadership","tag-retail-in-2024","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a Brand: Lessons Customer Service, Sales, and Overcoming Challenges | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don\u2019t know? If so, this episode is for you! Many of you have probably met Lindsey Williams,\u00a0Owner of Linny Co., at market and know her wonderful brands and style. Well, today, she joins the show to dive into some deeper things that are key parts of the journey to a successful business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/linny-co\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Brand: Lessons Customer Service, Sales, and Overcoming Challenges\" \/>\n<meta property=\"og:description\" content=\"Have you ever been discouraged by tough feedback? Are you overwhelmed by what you don\u2019t know? If so, this episode is for you! 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