{"id":53046,"date":"2024-03-19T10:15:28","date_gmt":"2024-03-19T15:15:28","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=53046"},"modified":"2024-03-19T10:15:32","modified_gmt":"2024-03-19T15:15:32","slug":"whats-working-for-small-business-retailers-right-now","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/whats-working-for-small-business-retailers-right-now\/","title":{"rendered":"Season Six Kickoff: What&#8217;s Working for Small Business Retailers Right Now"},"content":{"rendered":"\n<iframe title=\"Embed Player\" style=\"border:none\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/30368313\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/ffe0ff\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/000000\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\"><\/iframe>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-apple-podcast-spoti-fy-youtube\"><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/season-6-kickoff-whats-working-for-small-business-retailers\/id1351990699?i=1000649690669\" target=\"_blank\" rel=\"noreferrer noopener\">APPLE PODCAST <\/a>| <a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">SPOTI<\/a><a href=\"https:\/\/open.spotify.com\/episode\/3zbaxxqoHg0VgTfNi3q3IF?si=b4f80c4bed47424d\" target=\"_blank\" rel=\"noreferrer noopener\">FY<\/a> | <a href=\"https:\/\/youtu.be\/G7sGiMIwrzM?si=7PDLseK70Av8rCUy\" target=\"_blank\" rel=\"noreferrer noopener\">YOUTUBE<\/a><\/strong><\/h1>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\"><em><strong>&#8220;In your business, your job is not to be the hero. Your job is to make your customer the hero and help her defeat whatever her villain is.&#8221;<\/strong><\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Welcome to Season 6! This season, we&#8217;re shaking things up. It&#8217;s time to get real and authentic because life is too short for anything less. We&#8217;re diving deep into the world of boutique ownership, exploring the challenges, triumphs, and everything in between. I&#8217;m here to listen to your stories, your questions, and your struggles, and together, we&#8217;ll find solutions that can transform not just your business, but your life. From seasoned boutique owners to newcomers in the industry, we&#8217;ll be featuring a diverse range of guests who will share their insights, experiences, and strategies for success. Get ready for interviews, mastermind sessions, and expert advice that will inspire and empower you to take your boutique to new heights.<\/p>\n\n\n\n<p>In this episode, we&#8217;ll uncover what&#8217;s working in the world of boutiques right now. From embracing change and evolution to the power of events and building a memorable brand reputation, we&#8217;ll explore the key strategies that are driving success in the industry.&nbsp;Let&#8217;s get into it! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/03\/PinterestBlog-Podcast-1-576x1024.png\" alt=\"\" class=\"wp-image-53325\" style=\"width:315px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/03\/PinterestBlog-Podcast-1-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/03\/PinterestBlog-Podcast-1-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/03\/PinterestBlog-Podcast-1-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/03\/PinterestBlog-Podcast-1-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2024\/03\/PinterestBlog-Podcast-1.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-what-s-working-for-small-business-retailers\"><strong>What&#8217;s Working for Small Business Retailers<\/strong><\/h1>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-community-building\">Community Building<\/h2>\n\n\n\n<p>Building a community is crucial. While online giants focus on low prices, boutiques can create lasting relationships by connecting on shared values, struggles, and experiences.<\/p>\n\n\n\n<p>One of my favorite resources for community building within your business is the book, Story Brand by Donald Miller. <em><a href=\"https:\/\/rstyle.me\/+cgk59YBcrexUjzsyJNZrOQ\" target=\"_blank\" rel=\"noreferrer noopener\">You can snag a copy here<\/a>!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-events-and-experiences\">Events and Experiences<\/h2>\n\n\n\n<p>Hosting events, both online and in-store, fosters a sense of shared experiences among your customers. Make your boutique a place for more than just shopping &#8211; make it an event.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-memorable-brand\">Building a Memorable Brand<\/h2>\n\n\n\n<p>Craft a brand that people recognize instantly. Consistency in visuals, voice, and values creates a lasting impression and distinguishes you from the competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-algorithm-training\">Algorithm Training<\/h2>\n\n\n\n<p>Understand and utilize algorithms. Share more personal, behind-the-scenes content on your Facebook page to engage your audience and enhance your reach.<\/p>\n\n\n\n<p><em><strong>Psst &#8211; Need social media content ideas? I&#8217;ve got a free guide just for you, <a href=\"https:\/\/go.theboutiquehub.com\/31-days-of-social-content\" target=\"_blank\" rel=\"noreferrer noopener\">download it here! <\/a><\/strong><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-financial-literacy\">Financial Literacy<\/h2>\n\n\n\n<p>In a shifting industry, financial literacy is non-negotiable. Boutiques must focus on inventory management, smart buying, and transparent conversations about profit and loss. It&#8217;s time to empower yourself with financial knowledge. <\/p>\n\n\n\n<p><strong><em>PS &#8211; We dig deeper into business financials in our signature course, <a href=\"https:\/\/retailbootcamp.mykajabi.com\/retail-bootcamp-ch\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Bootcamp<\/a>! Enrollment opens up again in a few short months, <a href=\"https:\/\/retailbootcamp.mykajabi.com\/retail-bootcamp-ch\" target=\"_blank\" rel=\"noreferrer noopener\">get on the list<\/a> to be the first to know<\/em>. <\/strong><\/p>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-episode\">In This Episode<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/go.theboutiquehub.com\/31-days-of-social-content\" target=\"_blank\" rel=\"noreferrer noopener\">Free Guide: 31 Days of Social Media Content<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/retail-bootcamp-ch\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Bootcamp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/rstyle.me\/+cgk59YBcrexUjzsyJNZrOQ\" target=\"_blank\" rel=\"noreferrer noopener\">Building a StoryBrand: Clarify Your Message So Customers Will Listen<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-connect-askashley\">Let&#8217;s Connect #AskAshley <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a question or guest recommendation? Let us know your feedback directly <a href=\"https:\/\/theboutiquehub.typeform.com\/to\/LoSusCKq\" target=\"_blank\" rel=\"noreferrer noopener\">here! <\/a><\/strong><\/li>\n\n\n\n<li>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0iTunes Apple Podcasts here<\/a>!<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Season 6 Kickoff: What&#039;s Working For Small Business Retailers Right Now\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/G7sGiMIwrzM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-must-have-resources\">Must Have Resources <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;&nbsp;<a href=\"http:\/\/theboutiquehub.com\/\">Website<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/facebook.com\/boutiquehub\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/instagram.com\/theboutiquehub\/\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/brand-owner-basics-sales-page-v2\">Brand Owner Basics Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/tradeshow-handbook\">Tradeshow Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/2024-tradeshow-calendar\">2024 Trade Show Calendar<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/new-membership-join-page-blog\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-recent-posts\"><strong><em>Recent Posts:<\/em><\/strong><\/h2>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>In this episode, we&#8217;ll uncover what&#8217;s working for small business retailers right now. From embracing change and evolution to the power of events and building a memorable brand reputation. <\/p>\n","protected":false},"author":13448,"featured_media":53327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,7533,7521,76,404,15,7545,7536,550,7534,7522,7548,7547,69],"class_list":["post-53046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-2024-planning","tag-2024-trends","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-brand-building","tag-customer-survey","tag-inventory-planning","tag-retail-in-2024","tag-small-business-marketing","tag-tara-thorn","tag-taylor-jones-2","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Season Six Kickoff: What&#039;s Working for Small Business Retailers Right Now | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"In this episode, we&#039;ll uncover what&#039;s working for small business retailers right now. 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