{"id":52048,"date":"2023-11-14T14:15:12","date_gmt":"2023-11-14T20:15:12","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=52048"},"modified":"2024-08-02T14:34:30","modified_gmt":"2024-08-02T19:34:30","slug":"encouraging-consumers-to-shop-small-first-and-celebrating-the-4th-annual-pink-friday","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/encouraging-consumers-to-shop-small-first-and-celebrating-the-4th-annual-pink-friday\/","title":{"rendered":"Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday"},"content":{"rendered":"\n<p><strong>This is a big week! The 4<sup>th<\/sup> annual Pink Friday is this Friday, and I am so excited to celebrate with all of you. This year will be bigger and better than ever with more than 5,000 boutiques around the world will be taking part in Pink Friday. There\u2019s nothing I love more than seeing boutiques and small business owners come together in their communities to support each other and promote shopping small first.<\/strong><\/p>\n\n\n\n<p><strong>Because Pink Friday is such a huge day for us at The Hub, we are launching our PINK FRIDAY SUPER SALE this Friday, which will run through Cyber Monday and includes discounts on all Boutique Hub products (with the exception of the new planner). This is the one and only sale we do all year, so don\u2019t miss your chance to save on our masterclasses, handbooks and products!<\/strong><\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Additional Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/pinkfriday\">Pink Friday Website and Map<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/theboutiquehub.com\/pink-friday-promotional-ideas\/\">Pink Friday Promotional Ideas<\/a>&nbsp;<\/li>\n\n\n\n<li>The Boutique Hub:&nbsp; <a href=\"https:\/\/theboutiquehub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a> | <a href=\"https:\/\/www.facebook.com\/boutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.pinterest.com\/boutiquehubbusiness\/\">Pinterest<\/a> | <a href=\"https:\/\/www.tiktok.com\/@theboutiquehub?lang=en\">TikTok<\/a> | <a href=\"https:\/\/www.youtube.com\/channel\/UCvhd0II4sh8IEVK6cWx6IDQ\">YouTube<\/a><\/li>\n\n\n\n<li>Ashley Alderson:&nbsp;<a href=\"https:\/\/www.instagram.com\/ajalderson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/boutiqueboss-planner-2024\">2024 Boutique Boss Planner<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/holidaymarketingmasterclass\">Holiday Marketing Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/SMMB?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Marketing Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/hiring-bundle?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Small Business Hiring Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/boutique-owner-basics\">Boutique Owner Basics&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/how-to-start-a-boutique?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">How to Start a Boutique Handbook<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/Instagram%20Masterclass?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Instagram Ignite Masterclass &nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/content-sanity?utm_source=TheBoutiqueHub.com&amp;utm_medium=Website&amp;utm_campaign=Products+Courses\">Content Sanity Masterclass<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Embed Player\" style=\"border:none\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/28634958\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/87A93A\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p><em><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday\u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;<\/a><\/i><em><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday<\/a><\/em> <a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i>\u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><\/em><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch it on YouTube: <\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xQhn5XWD_F4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-what-you-ll-learn-about-in-encouraging-consumers-to-shop-small-first-and-celebrating-the-4th-annual-pink-friday\">What You&#8217;ll Learn About in Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plans and promotions for the 4th annual Pink Friday on Nov. 17<\/li>\n\n\n\n<li>How to use Pink Friday to network and promote your business <\/li>\n\n\n\n<li>The Boutique Hub Pink Friday Super Sale <\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: November 14, 2023<br><\/strong>Do you love the details of <em>Encouraging Consumers to Shop Small First and Celebrating the 4th Annual Pink Friday<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>The fourth annual Pink Friday is this Friday, November 17, and more than 5,000 boutiques worldwide are 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