{"id":52043,"date":"2023-11-14T11:48:29","date_gmt":"2023-11-14T17:48:29","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=52043"},"modified":"2023-11-14T11:48:31","modified_gmt":"2023-11-14T17:48:31","slug":"organic-content-strategy-for-boutiques","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/organic-content-strategy-for-boutiques\/","title":{"rendered":"Developing an Organic Content Strategy for Boutiques"},"content":{"rendered":"\n<p><strong><em>The following blog post is a guest blog post written by Julian Vaca, <\/em><\/strong><a href=\"https:\/\/www.switcherstudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Switcher Studio<\/em><\/strong>. <\/a><\/p>\n\n\n\n<p>If you own and operate a boutique business, we\u2019re betting that you\u2019re extremely busy. Chances are, the last thing on your mind is when to develop a sustainable, repeatable organic content strategy for your store.<\/p>\n\n\n\n<p>Here\u2019s the thing: Creating reusable marketing content for your brand is easier than you think, and below we\u2019ll tackle some easy first steps to get you started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-should-a-boutique-create-content-around\">What should a boutique create content around?<\/h2>\n\n\n\n<p>Gone are the days of needing a full-blown marketing agency, expensive video equipment, and a robust production team to capture high-quality content for your brand. All you need is a smartphone and a subject to film. Which brings us to: What should a boutique create content around?<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www.switcherstudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"907\" height=\"1024\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/Boutique-Content-Creation-Ideas-907x1024.png\" alt=\"\" class=\"wp-image-52044\" style=\"aspect-ratio:0.8857421875;width:560px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/Boutique-Content-Creation-Ideas-907x1024.png 907w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/Boutique-Content-Creation-Ideas-266x300.png 266w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/Boutique-Content-Creation-Ideas-768x867.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/Boutique-Content-Creation-Ideas.png 1050w\" sizes=\"(max-width: 907px) 100vw, 907px\" \/><\/a><\/figure>\n\n\n\n<p><strong>New products. <\/strong>Any time you get something new for the store, film, film, film! In fact, overshoot: Get content unboxing the product, setting it up in the window, etc. This is content ammo for you to be able to slow drip across multiple weeks.<\/p>\n\n\n\n<p><strong>Trends related to your merchandise. <\/strong>Live selling is really big on TikTok and Instagram Live, and often there will be new, daily trends related to the products you\u2019re selling. Keep an eye out on social media for opportunities to capitalize on trending content. While you can\u2019t predict what\u2019s going to go viral, you can smartly ride the coattails of popular organic content.&nbsp;<\/p>\n\n\n\n<p><strong>Special offers or discounts.<\/strong> Nearly every business\u2014small or large\u2014offers special, seasonal discounts throughout the year. Whether it\u2019s a Black Friday offering or a summer flash sale, you\u2019re going to want to create some simple content around these discounts to spread the word to your customers.<\/p>\n\n\n\n<p><strong>Behind the scenes. <\/strong>Some of the best organic content for brands showcases the business\u2019s personality. Give your audience and customers a snapshot into the \u201cday in the life of\u201d a small business owner!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do I map out a content strategy and calendar?<\/h2>\n\n\n\n<p>A goal without a plan is just a wish! An important step to creating organic content is planning. We recommend creating a shareable Google Sheet that outlines a simple posting cadence \u2014 one month ahead.<\/p>\n\n\n\n<p>Spending ~1 hour at the beginning of every month to just think through what content should be shared, and on what channels, is going to be a huge time saver \u2014 especially if you use a tool like Sprout to schedule the content.<\/p>\n\n\n\n<p>Now, this content calendar isn\u2019t meant to box you in. You\u2019ll still have flashes of inspiration throughout the days\/weeks and want to share content or go live. But frontloading the planning for each month will free up a lot of brain power.<\/p>\n\n\n\n<p>Here are some free, downloadable <a href=\"https:\/\/clickup.com\/blog\/content-calendar-templates\/\">content calendar templates<\/a> to get you started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making your content stretch<\/h2>\n\n\n\n<p>TikTok, Instagram Stories, and Instagram Reels were made for short, \u201csnackable\u201d videos. So, if and when you live stream or create long-form videos for your store, know that you\u2019re equipping yourself with a lot of content down the line. You can \u201cedit down\u201d these videos into short, social videos, draft some blog content to support the videos or schedule a few emails highlighting the content.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www.switcherstudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"1024\" height=\"686\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/LS-repurpose-content-1024x686.png\" alt=\"\" class=\"wp-image-52045\" style=\"aspect-ratio:1.4927113702623906;width:475px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/LS-repurpose-content-1024x686.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/LS-repurpose-content-300x201.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/LS-repurpose-content-768x515.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/11\/LS-repurpose-content.png 1346w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>In other words: Live streamed content is just begging to be repurposed into other forms of content, bolstering your content strategy. Work smart and hard, friends.<\/p>\n\n\n\n<p>Now that you have a quick overview of what type of organic content to develop for your boutique, and\u2014more importantly\u2014how to create it, you\u2019re set. And remember, this should be fun. If you\u2019re passionate about what you\u2019re selling at your store, then you\u2019ll be passionate about sharing your products through organic content.<\/p>\n\n\n\n<p>Learn more about<a href=\"https:\/\/www.switcherstudio.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Switcher Studio here! <\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you own and operate a boutique business, we\u2019re betting that you\u2019re extremely busy. Chances are, the last thing on your mind is when to develop a sustainable, repeatable organic content strategy for your store.<\/p>\n<p>Here\u2019s the thing: Creating reusable marketing content for your brand is easier than you think, and below we\u2019ll tackle some easy first steps to get you started.<\/p>\n","protected":false},"author":13448,"featured_media":52046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-52043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Developing an Organic Content Strategy for Boutiques | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"If you own and operate a boutique business, we\u2019re betting that you\u2019re extremely busy. 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