{"id":50787,"date":"2023-07-25T16:58:04","date_gmt":"2023-07-25T21:58:04","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=50787"},"modified":"2023-07-25T16:58:51","modified_gmt":"2023-07-25T21:58:51","slug":"top-5-social-video-trends-you-can-use-to-monetize-this-season","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/top-5-social-video-trends-you-can-use-to-monetize-this-season\/","title":{"rendered":"Top 5 Social Video Trends You Can Use to Monetize This Season"},"content":{"rendered":"\n

Guest blog post provided by Switcher Studio<\/a><\/em><\/strong><\/p>\n\n\n\n

Adding video to your social strategy is not just recommended, it\u2019s a necessity these days. With the rise of TikTok, Reels and YouTube Shorts, video is key to keeping your audience engaged and even convincing them to become customers. In fact, 73% of consumers<\/a> prefer to watch a short-form video to learn about a product or service. But creating videos can take time.\u00a0\u00a0<\/p>\n\n\n\n

It\u2019s not like you don\u2019t have a million things to do, so when you spend time on something, make it count. (Count up your money, that is.)<\/p>\n\n\n\n

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But don\u2019t worry, we have 5 social video trends you can use to monetize:<\/p>\n\n\n\n

Don\u2019t sleep on YouTube Shorts<\/strong><\/p>\n\n\n\n

When you think of shopping, Youtube might not be the first social channel that comes to mind. But it could be one of the best places to share your video content, especially if you\u2019re already creating it for other channels. The YouTube Partner Program<\/a> makes it easy to start earning on your multi-purposed content \u2014 especially now that you can monetize with YouTube Shorts. Making Reels or TikToks? Make sure to save a logo-free version, and repurpose it for YouTube to get a cut of the ad revenue share.<\/p>\n\n\n\n

Plus, with Youtube\u2019s SEO impact, adding video to your website can improve your searchability. It might be time to start using YouTube!<\/p>\n\n\n\n

Saving Time = Saving Money<\/strong><\/p>\n\n\n\n

<\/strong>Time is money, so being more efficient when you make videos is imperative. There are two things you can do to save yourself time in the long run: Have a content-batching strategy and repurpose everything.<\/p>\n\n\n\n

Create outlines or template options for how you shoot your content so you can make the process more seamless. (TikTok\u2019s Capcut<\/a> has some handy drag and drop video templates that are also in line with what\u2019s trending.) Have a slow day in the shop? Use that time to shoot multiple videos that you can save in your drafts to share throughout the next week or month. <\/p>\n\n\n\n

Reuse your content across all of your selling channels. For example, if you\u2019re taking the time to host a live shopping event, stream it in multiple places simultaneously (including a clickable shopping version on your very own site, with Switcher<\/a>). Use parts of your video to create shorter form videos, previews, recaps and highlight reels. (If you\u2019re using the Switcher app, you can export those clips directly to other social media sources.) Lastly, create screenshots, clips, and gifs of your favorite products or moments.<\/p>\n\n\n\n

Make TRENDY Shoppable Videos<\/strong><\/p>\n\n\n\n

The universal rule for making trendy shoppable video content? Let your personality be your guide \u2014 through the video set, your commentary or captions, your product photos and graphics, and how you engage with your audience. People follow or tune into shoppable videos for you, <\/em>so being vulnerable (and even making mistakes!) can build that connection with your customers. You can do this in a variety of ways:\u00a0<\/p>\n\n\n\n

Use the Comment Section to your Advantage: Ask your social followers to answer questions in the comments throughout your video. If it\u2019s a live shopping event, make sure to respond to them live! (Live Shopping Video Pro Tip: Having a laptop or second screen set-up for you to read and watch live comments in real time can be helpful).<\/p>\n\n\n\n

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You know your audience best, but if you need some ideas:<\/p>\n\n\n\n