{"id":50649,"date":"2023-07-12T09:08:29","date_gmt":"2023-07-12T14:08:29","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=50649"},"modified":"2023-07-12T09:13:11","modified_gmt":"2023-07-12T14:13:11","slug":"10th-anniversary-series-10-lessons-learned","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/10th-anniversary-series-10-lessons-learned\/","title":{"rendered":"10th Anniversary Series Premiere: 10 Lessons Learned Throughout 10 Years with Ashley Alderson"},"content":{"rendered":"\n<p>We\u2019re kicking off The Boutique Hub&#8217;s 10th Anniversary Series on the Boutique Chat podcast this week! <\/p>\n\n\n\n<p>We at The Hub are celebrating our 10th anniversary all month long and as part of the celebrations, I\u2019m bringing you a series of 10 Boutique Chat episodes featuring boutique owners who\u2019ve also been in business now for 10 years. These industry veterans are joining me for the 10th Anniversary Series to talk about the good, the bad and the ugly of retail. They share their success stories, the hurdles they\u2019ve faced, and offer tips, practices and advice that you can apply to your own businesses. <\/p>\n\n\n\n<p>So, to kick things off, I&#8217;m likewise sharing The Boutique Hub\u2019s story and the 10 biggest lessons I\u2019ve learned throughout our 10 years in business. Hopefully you\u2019ll find some helpful takeaways from our big wins as well as the honest mistakes I\u2019ve made along the way! <\/p>\n\n\n\n<p>From the bottom of my heart, thank you for being a part of this community and being a part of these last 10 years. To show you how grateful we are, The Hub is doing a HUGE ANNIVERSARY GIVEAWAY on social media, so please head to Facebook and Instagram to enter! You could win a $1,000 shopping spree on Hubventory, a lifetime membership to The Boutique Hub, a VIP experience at the Boutique Summit, a VIP Retail Bootcamp package, a Boutique Boss Planner package and many, many more prizes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub:&nbsp;<a href=\"https:\/\/www.facebook.com\/boutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/theboutiquehub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/li>\n\n\n\n<li>Ashley Alderson:&nbsp;<a href=\"https:\/\/www.instagram.com\/ajalderson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/theboutiquehub.com\/join\/boutique\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Boutique Hub Membership<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/go.theboutiquehub.com\/summit\">Boutique Summit 2024<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/retail-bootcamp\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Bootcamp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<iframe title=\"Embed Player\" style=\"border:none\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/27433011\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/87A93A\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;10 Lessons Learned Throughout 10 Years \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\">10 Lessons Learned Throughout 10 Years<\/a><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i>\u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the episode on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"10 Lessons Learned throughout 10 Years\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/DqCVUtnDaRA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-10-lessons-learned-throughout-10-years\">10 Lessons Learned Throughout 10 Years<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Boutique Hub&#8217;s 10th Anniversary Series kickoff <\/li>\n\n\n\n<li>10th Anniversary Giveaway Announcement <\/li>\n\n\n\n<li>The Boutique Hub origin and mission<\/li>\n\n\n\n<li>Leaning into struggle and getting creative to overcome challenges <\/li>\n\n\n\n<li>10 Biggest Lessons CEO &amp; Founder Ashley Alderson has learned throughout 10 years in business <\/li>\n\n\n\n<li>Leaning into struggle <\/li>\n\n\n\n<li>Brand and team building <\/li>\n\n\n\n<li>The importance of community <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-favorite-quotes-from-ashley-alderson\"><strong>Favorite Quotes<\/strong> from Ashley Alderson<\/h2>\n\n\n\n<p>&#8220;It&#8217;s ok to be challenged, because when we&#8217;re challenged in business, it makes us think outside of the box. &#8230; a lot of times we can come up with solutions and outcomes that are so much more creative and so much more successful long term once we lean into them and face the discomfort of having to change.\u201d &#8211; Ashley Alderson [9:53]<\/p>\n\n\n\n<p>\u201cWe can become the victim of any situation or we can become the victor of any situation.\u201d &#8211; Ashley Alderson [10:42]<\/p>\n\n\n\n<p>\u201cSometimes in order to really build community, you can not be fluffy. You can not be bubble gum pink. &#8230; Sometimes it&#8217;s worth it to alienate the people who are not your customers to build a deeper relationship with those who are your customers.\u201d &#8211; Ashley Alderson [12:58]<\/p>\n\n\n\n<p>&#8220;Build the brand, be the face of your brand, but bring in supporting voices in your brand because that is what will make you scaleable long term and allow you to take a break and have a life.&#8221; &#8211; Ashley Alderson [18:00]<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: July 12th, 2023<br><\/strong>Do you love the details of <em>10 Lessons Learned Throughout 10 Years<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>To Celebrate The Boutique Hub&#8217;s 10th Anniversary, CEO and Founder Ashley Alderson shares 10 of the biggest lessons she&#8217;s learned throughout the last years in business. <\/p>\n","protected":false},"author":16252,"featured_media":50651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,7496,75,76,404,15,69],"class_list":["post-50649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-10th-anniversary","tag-ashley-alderson","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>10th Anniversary Series Premiere: 10 Lessons Learned Throughout 10 Years with Ashley Alderson | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"To Celebrate The Boutique Hub&#039;s 10th Anniversary, CEO and 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