{"id":50481,"date":"2023-06-13T06:00:00","date_gmt":"2023-06-13T11:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=50481"},"modified":"2023-06-13T08:15:26","modified_gmt":"2023-06-13T13:15:26","slug":"uniting-apparel-and-home-gift-boutiques-with-angela-schmook-roadrunners","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/uniting-apparel-and-home-gift-boutiques-with-angela-schmook-roadrunners\/","title":{"rendered":"Current Trends in Home &#038; Gift with Angela Schmook, Road Runners"},"content":{"rendered":"\n<p>If you&#8217;ve been around for a while, you no doubt remember when the separation between apparel boutiques and home and gift boutiques was much wider than it is now. Since the pandemic, we have been on a fast track to see a lot more crossover between these two categories. In this episode, I&#8217;m excited to dive into this growing trend with Angela Schmook, VP of Sales and Marketing at Road Runners LLC, a company that represents numerous wholesale brands in every category from home decor to jewelry collections and gifts of all types.\u00a0<\/p>\n\n\n\n<p>Listen in as we delve into what apparel and home and gift boutiques can learn from each other, the common misconceptions between home and gift and apparel, current trends, and the different business practices that work for each. Angela also explains the difference between wholesale representatives and agencies, the advantages of working with a rep agency, and she shares her advice for retailers and insights on where she sees the overall industry heading.<\/p>\n\n\n\n<p>We also talk about the upcoming home and gift show at Dallas Market Center, where you can find Angela next week! <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Angela Schmook: <a href=\"https:\/\/roadrunnersllc.com\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/home-and-gift-week\" target=\"_blank\" rel=\"noreferrer noopener\">Hubventory Home and Gift Week<\/a><\/li>\n\n\n\n<li>The Boutique Hub:&nbsp;<a href=\"https:\/\/www.facebook.com\/boutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/theboutiquehub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/li>\n\n\n\n<li>Ashley Alderson:&nbsp;<a href=\"https:\/\/www.instagram.com\/ajalderson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/summerschool2023\" target=\"_blank\" rel=\"noreferrer noopener\">Summer School<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/theboutiquehub.com\/join\/boutique\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Boutique Hub Membership<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/retail-bootcamp\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Bootcamp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/27124851\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/FF12A2\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Uniting Apparel and Home &amp; Gift Boutiques\u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\">Uniting Apparel and Home &amp; Gift Boutiques<\/a><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i>\u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the episode on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Uniting Apparel and Home &amp; Gift Boutiques with Angela Schmook, RoadRunners\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/WtUhE0JQqEg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-uniting-apparel-and-home-gift-boutiques\">Uniting Apparel and Home &amp; Gift Boutiques<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Angela\u2019s advice for retailers.<\/li>\n\n\n\n<li>What the current trends are in the industry.<\/li>\n\n\n\n<li>The different timelines between apparel and home and gift.<\/li>\n\n\n\n<li>The advantages to working with a sales rep.<\/li>\n\n\n\n<li>The opportunities for apparel and home and gift boutiques to work together.<\/li>\n\n\n\n<li>The difference in profit margins.<\/li>\n\n\n\n<li>What the most successful stores have in common.<\/li>\n\n\n\n<li>Angela\u2019s journey in the industry.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-favorite-quotes-from-angela-schmook\"><strong>Favorite Quotes<\/strong> from Angela Schmook<\/h2>\n\n\n\n<p>&#8220;We are right in the middle of a very interesting moment.\u201d &#8211; Angela Schmook [7:30]<\/p>\n\n\n\n<p>\u201cWe\u2019re in this moment of caution.\u201d &#8211; Angela Schmook [8:25]<\/p>\n\n\n\n<p>\u201cThe larger your order, the larger your perks.\u201d &#8211; Angela Schmook [16:15]<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: June 13th, 2023<br><\/strong>Do you love the details of <em>Uniting Apparel and Home &amp; Gift Boutiques<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve been around for a while, you no doubt remember when the separation between apparel boutiques and home and gift boutiques was much wider than it is now. Since the pandemic, we have been on a fast track to see a lot more crossover between these two categories. In this episode, I&#8217;m excited to [&hellip;]<\/p>\n","protected":false},"author":16252,"featured_media":50486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,7487,76,404,15,7485,7484,7486,69],"class_list":["post-50481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-angela-schmook","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-home-gift-market","tag-home-and-gift","tag-road-runners","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Current Trends in Home &amp; Gift with Angela Schmook, Road Runners | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/uniting-apparel-and-home-gift-boutiques-with-angela-schmook-roadrunners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Current Trends in Home &amp; Gift with Angela Schmook, Road Runners\" \/>\n<meta property=\"og:description\" content=\"If you&#8217;ve been around for a while, you no doubt remember when the separation between apparel boutiques and home and gift boutiques was much wider than it is now. 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