{"id":50373,"date":"2023-05-30T06:00:00","date_gmt":"2023-05-30T11:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=50373"},"modified":"2023-06-01T15:31:29","modified_gmt":"2023-06-01T20:31:29","slug":"the-pursuit-of-happiness-prioritizing-mental-well-being-in-business-and-life-with-sara-durcholz-joco","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/the-pursuit-of-happiness-prioritizing-mental-well-being-in-business-and-life-with-sara-durcholz-joco\/","title":{"rendered":"The Pursuit of Happiness: Prioritizing Mental Well-Being in Business and Life with Sara Durcholz, JO+CO"},"content":{"rendered":"\n<p>Are you racing towards the \u2018next big thing\u2019 or finding genuine joy in your journey? Sara Durcholz is the founder and visionary behind JO+CO, and she has an amazing story, from starting her business to expanding to multiple storefronts\u2014and realizing the need for a completely different direction in her life and making the leap to focus on e-commerce and find true fulfillment.<\/p>\n\n\n\n<p>Get comfortable and listen in as Sara shares candidly about her initial venture into the boutique business, diving into the ups and downs of her early days as an entrepreneur. You&#8217;ll hear why she chose the path of franchising her business, how she learned to balance her ambition with personal fulfillment, the mistakes she made along the way, and how she made the shift to make herself truly happy.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sara Durcholz \/ Jo+Co: <a href=\"https:\/\/www.shopjoandco.com\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a> | <a href=\"https:\/\/instagram.com\/joandco\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> | <a href=\"https:\/\/www.facebook.com\/shopjoandco\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> | <a href=\"https:\/\/www.youtube.com\/channel\/UCXnxBs-aZpT-hboUyoXgBtg\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> | <a href=\"https:\/\/www.pinterest.com\/shopjoandco\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a> | <a href=\"https:\/\/www.tiktok.com\/@shopjoandco\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/bossish-podcast\/id1633715602\">Bossish Podcast with Sara Durcholz<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/theboutiquehub.com\/the-boutique-hub-at-atlanta-apparel-june\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Boutique Hub in Atlanta<\/a><\/li>\n\n\n\n<li>The Boutique Hub:&nbsp;<a href=\"https:\/\/www.facebook.com\/boutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>&nbsp;|&nbsp;<a href=\"https:\/\/theboutiquehub.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a><\/li>\n\n\n\n<li>Ashley Alderson:&nbsp;<a href=\"https:\/\/www.instagram.com\/ajalderson\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/summerschool2023\" target=\"_blank\" rel=\"noreferrer noopener\">Summer School<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/theboutiquehub.com\/join\/boutique\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Boutique Hub Membership<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/boutique-hub-black-1\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Hub Black<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/retail-bootcamp\" target=\"_blank\" rel=\"noreferrer noopener\">Retail Bootcamp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hubventory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubventory.com<\/a><\/li>\n<\/ul>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26947797\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/FF12A2\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life\u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\">The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life <\/a><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i>\u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the episode on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life with Sara Durcholz\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/xtMBhZZ4LMA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-the-pursuit-of-happiness-prioritizing-mental-well-being-in-business-and-life\">The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life<\/h1>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Sara first got started in the boutique business.<\/li>\n\n\n\n<li>Why she decided to scale the business and the mistakes she made along the way.<\/li>\n\n\n\n<li>The questions she wished she would have asked herself before scaling.<\/li>\n\n\n\n<li>The approach she took with the business during COVID.<\/li>\n\n\n\n<li>Why she turned to franchising.&nbsp;<\/li>\n\n\n\n<li>What Sara\u2019s day-to-day now looks like.<\/li>\n\n\n\n<li>The tangible ways she shows up differently now than she did before finding her purpose.<\/li>\n\n\n\n<li>How she pushes past the fear of failure.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-favorite-quotes-from-sara-durcholz\"><strong>Favorite Quotes<\/strong> from Sara Durcholz<\/h2>\n\n\n\n<p>\u201cI don\u2019t regret any step, it\u2019s all a learning experience.\u201d &#8211; Sara Durcholz [4:45]<\/p>\n\n\n\n<p>\u201cI am doing more with one store than I was with three.\u201d &#8211; Sara Durcholz [15:00]<\/p>\n\n\n\n<p>\u201cBeing honest with yourself is really hard work.\u201d &#8211; Sara Durcholz [28:20]<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: May 30th, 2023<br><\/strong>Do you love the details of <em>The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Jo+Co boutique owner Sara Durcholz talks about her business journey and finding happiness, going from multiple brick-and-mortar locations to focusing on e-commerce. <\/p>\n","protected":false},"author":16252,"featured_media":50394,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,404,15,4234,7480,7479,69],"class_list":["post-50373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-chat","tag-boutique-tips","tag-e-commerce","tag-joco","tag-sara-durcholz","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Pursuit of Happiness: Prioritizing Mental Well-Being in Business and Life with Sara Durcholz, JO+CO | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Jo+Co boutique owner Sara Durcholz talks about her business journey and finding happiness, going from multiple brick-and-mortar locations to focusing on e-commerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/the-pursuit-of-happiness-prioritizing-mental-well-being-in-business-and-life-with-sara-durcholz-joco\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pursuit of Happiness: Prioritizing Mental Well-Being in Business and Life with Sara Durcholz, JO+CO\" \/>\n<meta property=\"og:description\" content=\"Jo+Co boutique owner Sara Durcholz talks about her business journey and finding happiness, going from multiple brick-and-mortar locations to focusing on e-commerce.\" \/>\n<meta property=\"og:url\" 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