{"id":49639,"date":"2023-03-28T06:00:00","date_gmt":"2023-03-28T11:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=49639"},"modified":"2023-04-03T17:46:09","modified_gmt":"2023-04-03T22:46:09","slug":"text-message-marketing-mastery-with-jane-kasper-cochrane","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/text-message-marketing-mastery-with-jane-kasper-cochrane\/","title":{"rendered":"Text Message Marketing Mastery with Jane Kasper, Owner \/ Founder of Glow Group and Rural Haze"},"content":{"rendered":"\n<p>Do you ever wake up in the middle of the night with fears and worries about your business? Well, you&#8217;re not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we&#8217;re thrilled to have Jane Kasper back on the podcast. Founder of Glow Group, email marketing expert, and boutique owner, Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.<\/p>\n\n\n\n<p>Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/26159949\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Text Message Marketing Mastery\u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Text Message Marketing Mastery<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i>\u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Text Message Marketing Mastery with Jane Kasper Cochrane\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PKYgtHWs-2c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-what-you-ll-learn-from-text-message-marketing-mastery-with-jane-kasper\">What You&#8217;ll Learn From Text Message Marketing Mastery with Jane Kasper <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is changing in the world of text marketing.<\/li>\n\n\n\n<li>How to track text messaging.<\/li>\n\n\n\n<li>What has changed in the laws and regulations with text messaging.<\/li>\n\n\n\n<li>The number one thing that holds up text messaging campaign buildouts.<\/li>\n\n\n\n<li>Best practices for text messaging campaigns.<\/li>\n\n\n\n<li>What gated products are and how they affect text messaging.<\/li>\n\n\n\n<li>The easiest ways to grow your list within the regulations.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Jane Kasper Cochrane: <a href=\"https:\/\/glow-group.com\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a> | <a href=\"https:\/\/www.facebook.com\/glowgroupllc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/theboutiquehub.com\/how-to-master-email-and-text-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Master Email and Text Marketing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/glow-group.com\/blogs\/tutorials\" target=\"_blank\" rel=\"noreferrer noopener\">Glow Group Tutorials<\/a><\/li>\n\n\n\n<li>Rural Haze Boutique:&nbsp;<a href=\"https:\/\/www.ruralhaze.com\/\">Website<\/a> | <a href=\"https:\/\/www.facebook.com\/ruralhaze\">Facebook<\/a> | <a href=\"https:\/\/www.instagram.com\/ruralhaze\/\">Instagram<\/a>&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/theboutiquehub.com\/save-the-date-boutique-summit-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Save the Date: Boutique Summit 2023<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"h-favorite-quotes-from-jane-kasper\"><strong>Favorite Quotes<\/strong> from Jane Kasper <\/h2>\n\n\n\n<p>\u201cWe don\u2019t like to use the term &#8216;attribution&#8217;\u2014we like to use the word &#8216;affiliation.&#8217;\u201d &#8211; Jane Kasper [6:55]<\/p>\n\n\n\n<p>\u201cThe easiest way to grow your list is through your pop-up.\u201d &#8211; Jane Kasper [22:50]<\/p>\n\n\n\n<p>\u201cKnow your audience and do your research.\u201d &#8211; Jane Kasper [24:45]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/03\/Podcast-Refresh-Reel-Cover-576x1024.png\" alt=\"\" class=\"wp-image-49760\" width=\"289\" height=\"513\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/03\/Podcast-Refresh-Reel-Cover-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/03\/Podcast-Refresh-Reel-Cover-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/03\/Podcast-Refresh-Reel-Cover-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/03\/Podcast-Refresh-Reel-Cover-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/03\/Podcast-Refresh-Reel-Cover-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/03\/Podcast-Refresh-Reel-Cover-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/03\/Podcast-Refresh-Reel-Cover.png 1080w\" sizes=\"(max-width: 289px) 100vw, 289px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: March 14th, 2023<br><\/strong>Do you love the details of <em>Text Message Marketing Mastery<\/em> <em>Jane Kasper <\/em>? Let us know what you think about our show and help spread the word about the\u00a0<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Do you ever wake up in the middle of the night with fears and worries about your business? Well, you&#8217;re not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we&#8217;re thrilled to have Jane Kasper back on the podcast. Founder of Glow Group, email marketing expert, and [&hellip;]<\/p>\n","protected":false},"author":15246,"featured_media":49762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,15,7454,7453],"class_list":["post-49639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-glow-group","tag-jane-kasper-cochrane","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Text Message Marketing Mastery with Jane Kasper, Owner \/ Founder of Glow Group and Rural Haze | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/text-message-marketing-mastery-with-jane-kasper-cochrane\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Text Message Marketing Mastery with Jane Kasper, Owner \/ Founder of Glow Group and Rural Haze\" \/>\n<meta property=\"og:description\" content=\"Do you ever wake up in the middle of the night with fears and worries about your business? 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