{"id":49529,"date":"2023-02-28T10:14:15","date_gmt":"2023-02-28T16:14:15","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=49529"},"modified":"2023-03-01T08:51:02","modified_gmt":"2023-03-01T14:51:02","slug":"behind-the-scenes-of-the-boutique-summit","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/behind-the-scenes-of-the-boutique-summit\/","title":{"rendered":"Behind the Scenes of The Boutique Summit with Ashley Alderson"},"content":{"rendered":"\n<p>This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit!<\/p>\n\n\n\n<p>I talk about everything that\u2019s happening at this year\u2019s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you\u2019ll hear some helpful tips and tricks for putting on your next event!<\/p>\n\n\n\n<p>As the largest conference for boutique owners outside of trade shows, The Boutique Summit is all about helping you grow your business. The 2023 Summit, taking place March 19-20 at Dallas Market Center, will not only include more than 16 breakout sessions fostering education and community but also the best lineup of speakers that I think we\u2019ve ever had! I am so excited to welcome headliner Jenna Kutcher, a New York Times bestselling author and host of the No. 1 business marketing podcast Goal Digger \u2014 as well as boutique owner Karli Harris of Everyday Chic Boutique, Demin &amp; Velvet\u2019s Janzen Tew, Olivia Hopkins from Digital Boutique Co., Management One\u2019s Director of Mentoring Paul Erickson and many more. <\/p>\n\n\n\n<p>I hope you\u2019ll join us at The Boutique Summit 2023 to hear from this amazing group of business owners and strategy specialists, connect with the Boutique Hub team, meet other boutique owners from across the country and learn how to take your business to the next level!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Embed Player\" style=\"border:none\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/26076693\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/87A93A\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;The Keys To Boutique Success\u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;The Keys To Boutique Success<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i>\u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Behind the Scenes of the Boutique Summit with Ashley Alderson\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/IfY2Wt9DI94?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-from-the-keys-to-boutique-success\">What You&#8217;ll Learn From The Keys To Boutique Success<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is The Boutique Summit?<\/li>\n\n\n\n<li>The Boutique Summit 2023 dates, location and details<\/li>\n\n\n\n<li>How to attend Summit in person or virtually<\/li>\n\n\n\n<li>Keynote speakers and breakout session topics &nbsp;<\/li>\n\n\n\n<li>The pillars of Summit: education and community<\/li>\n\n\n\n<li>Ashley\u2019s tips for successful event planning<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/retailbootcamp.mykajabi.com\/summit_2023\">The Boutique Summit 2023<\/a><\/li>\n\n\n\n<li>Ashley Alderson&nbsp;<a href=\"http:\/\/instagram.com\/ajalderson\/\">Instagram<\/a><\/li>\n\n\n\n<li>Jenna Kutcher <a href=\"https:\/\/jennakutcher.com\/\">website<\/a> | <a href=\"https:\/\/www.instagram.com\/jennakutcher\/\">Instagram<\/a> | <a href=\"https:\/\/www.facebook.com\/jenna.kutcher\/\">Facebook<\/a> | <a href=\"https:\/\/www.pinterest.com\/jennakutcher\/\">Pinterest<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.everydaychicboutique.com\/\">Everyday Chic Boutique<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.denimandvelvet.com\/\">Denim &amp; Velvet<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/digitalboutiqueco.com\/\">Digital Boutique Co.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.management-one.com\/\">Management One<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-favorite-quotes-from-michiko-seto\"><strong>Favorite Quotes<\/strong> from Michiko Seto<\/h2>\n\n\n\n<p>Get ready to get serious about growing your business.\u201d \u2013 Ashley Alderson [5:58]<\/p>\n\n\n\n<p>\u201cIt\u2019s definitely your time to come and get reenergized, refocused, and re-strategize for how you\u2019re going to grow your business going forward.\u201d \u2013 Ashley Alderson [6:05]<\/p>\n\n\n\n<p>\u201cAs much of an expense as AV can be, it can absolutely make or break an event.\u201d \u2013 Ashley Alderson [13:38]<\/p>\n\n\n\n<p>\u201cI think after the pandemic world that we lived through, I think people just want to be with people. People value relationships now more than they ever have before.\u201d \u2013 Ashley Alderson [20:20]<\/p>\n\n\n\n<p>\u201cIf you have an opportunity to gather likeminded people and likeminded brands together for an experience people can share, you should definitely do it. It\u2019s always worth it.\u201d \u2013 Ashley Alderson [20:38]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/08\/Podcast-Instagram-Story-5-576x1024.png\" alt=\"\" class=\"wp-image-41683\" width=\"411\" height=\"731\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/08\/Podcast-Instagram-Story-5-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/08\/Podcast-Instagram-Story-5-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/08\/Podcast-Instagram-Story-5-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/08\/Podcast-Instagram-Story-5-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/08\/Podcast-Instagram-Story-5-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/08\/Podcast-Instagram-Story-5-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/08\/Podcast-Instagram-Story-5.png 1080w\" sizes=\"(max-width: 411px) 100vw, 411px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: February 21st, 2023<br><\/strong>Do you love the details of <em>The Keys To Boutique Success<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit! I talk about everything that\u2019s happening at this year\u2019s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you\u2019ll hear some helpful tips [&hellip;]<\/p>\n","protected":false},"author":16252,"featured_media":49531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,75,76,404,173,15,7450,7449,69],"class_list":["post-49529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-ashley-alderson","tag-boutique-business","tag-boutique-chat","tag-boutique-summit","tag-boutique-tips","tag-event-planning","tag-jenna-kutcher","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behind the Scenes of The Boutique Summit with Ashley Alderson | The Boutique Hub<\/title>\n<meta name=\"description\" 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