Is there anyone listening who doesn\u2019t find traditional social media completely exhausting (at least sometimes!) when it comes to trying to grow your brand and reach? In today\u2019s episode, we\u2019re getting the inside scoop on the power of traditional media with the owners of Top It Off Accessories, Elizabeth and Karena, and we\u2019re finding out what it\u2019s like to find yourself in one of the most coveted spots in the nation: on Oprah\u2019s Favorite Things list.<\/p>\n\n\n\n
Listen in as Elizabeth and Karena walk us through their brand story, having been in business for 20 amazing years, how they have grown during that time, how they source products, and how they manage cash flow. We also dive into what it was like to be featured on Oprah\u2019s Favorite Things, what they learned from the experience, and\u2014more importantly\u2014what they learned about the power of traditional marketing methods. You’ll hear their thoughts on how boutiques can leverage traditional marketing themselves, as well as why it\u2019s more important than ever to have powerful relationships between brand and boutique.<\/p>\n\n\n\n
<\/p>\n\n\n\n