{"id":46909,"date":"2022-11-08T06:00:00","date_gmt":"2022-11-08T12:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=46909"},"modified":"2023-02-14T10:35:38","modified_gmt":"2023-02-14T16:35:38","slug":"building-a-multi-channel-brand","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/","title":{"rendered":"Building a Multi-Channel Brand"},"content":{"rendered":"\n<p>If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has built an amazing brand that is so much more than a product or wholesale line, and I\u2019m excited to get into how she did it and where she is today on her brand journey.<\/p>\n\n\n\n<p>Get comfortable and listen in as Megan shares how she has managed to build a true multi-channel brand, what\u2019s going on behind the scenes at Sis Kiss, and what it\u2019s like going viral. We also discuss the importance of rest and taking care of yourself as a business owner and get the lowdown on Megan\u2019s new podcast, which you definitely won\u2019t want to miss!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/24881130\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Building a Multi-Channel Brand\u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Building a Multi-Channel Brand<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i>\u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Building a Multi-Channel Brand\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8oifVfFnfQc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-from-building-a-multi-channel-brand\">What You&#8217;ll Learn From Building a Multi-Channel Brand<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Sis Kiss has changed since Megan&#8217;s first appearance on the podcast.<\/li>\n\n\n\n<li>What it really means to go viral.<\/li>\n\n\n\n<li>The importance of setting boundaries.<\/li>\n\n\n\n<li>What it was like selling on QVC.<\/li>\n\n\n\n<li>How to start thinking bigger with your brand.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<p>Megan DiVincenzo: <a href=\"https:\/\/thesiskiss.com\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a> | <a href=\"https:\/\/www.facebook.com\/thesiskiss\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a> | <a href=\"https:\/\/instagram.com\/thesiskiss\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> | <a href=\"https:\/\/www.pinterest.com\/thesiskiss\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest<\/a> | <a href=\"https:\/\/www.instagram.com\/wildlyunprofessional_\/\" target=\"_blank\" rel=\"noreferrer noopener\">Podcast<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/tscpodcast.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Skinny Confidential Podcast<\/a><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-favorite-quotes-from-megan-divincenzo\"><strong>Favorite Quotes<\/strong> from Megan DiVincenzo<\/h2>\n\n\n\n<p>\u201cIt was the right influencer at the right time.\u201d &#8211; Megan DiVincenzo [4:00]<\/p>\n\n\n\n<p>\u201cHow can anyone be an amazing boss if you can\u2019t listen to what people need or have to say?\u201d &#8211; Megan DiVincenzo [11:20]<\/p>\n\n\n\n<p>&#8220;Everything is branded, from my poly mailers to our stickers to when you walk into our warehouse. Everything is Instagram-worthy.&#8221; &#8211; Megan DiVincenzo [22:15]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: November 8th, 2022<br><\/strong>Do you love the details of <em>Building a Multi-Channel Brand<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has [&hellip;]<\/p>\n","protected":false},"author":15246,"featured_media":47346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[447,728,7425,7423,7426,7424],"class_list":["post-46909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-branding","tag-building-a-brand","tag-going-viral","tag-megan-divincenzo","tag-multi-channel-brand","tag-sis-kiss","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a Multi-Channel Brand | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a Multi-Channel Brand\" \/>\n<meta property=\"og:description\" content=\"If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boutique Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boutiquehub\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-08T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-14T16:35:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"podcast\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"podcast\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/\"},\"author\":{\"name\":\"podcast\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/c60471619a4103d9511e3e33bc18eb6c\"},\"headline\":\"Building a Multi-Channel Brand\",\"datePublished\":\"2022-11-08T12:00:00+00:00\",\"dateModified\":\"2023-02-14T16:35:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/\"},\"wordCount\":440,\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg\",\"keywords\":[\"Branding\",\"Building a Brand\",\"going viral\",\"Megan DiVincenzo\",\"multi-channel brand\",\"Sis Kiss\"],\"articleSection\":[\"#BoutiqueChat\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/\",\"url\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/\",\"name\":\"Building a Multi-Channel Brand | The Boutique Hub\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg\",\"datePublished\":\"2022-11-08T12:00:00+00:00\",\"dateModified\":\"2023-02-14T16:35:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#primaryimage\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theboutiquehub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Building a Multi-Channel Brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theboutiquehub.com\/#website\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"name\":\"The Boutique Hub\",\"description\":\"The Boutique Community, Connected.\",\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theboutiquehub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/theboutiquehub.com\/#organization\",\"name\":\"The Boutique Hub\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"width\":1536,\"height\":384,\"caption\":\"The Boutique Hub\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/boutiquehub\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/c60471619a4103d9511e3e33bc18eb6c\",\"name\":\"podcast\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9f2a05ec755b52bd1cd361c7569008a54360000b8bf99120f9101cb2203ec9c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9f2a05ec755b52bd1cd361c7569008a54360000b8bf99120f9101cb2203ec9c?s=96&d=mm&r=g\",\"caption\":\"podcast\"},\"url\":\"https:\/\/theboutiquehub.com\/blog\/author\/podcast\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Building a Multi-Channel Brand | The Boutique Hub","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/","og_locale":"en_US","og_type":"article","og_title":"Building a Multi-Channel Brand","og_description":"If you had to choose one person in the whole as your boutique crush, who would it be? Today I am excited to have my own personal boutique crush on the show, Megan DiVincenzo, the Founder of Sis Kiss and a repeat guest on the podcast. Megan is so incredibly smart and talented and has [&hellip;]","og_url":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/","og_site_name":"The Boutique Hub","article_publisher":"https:\/\/www.facebook.com\/boutiquehub\/","article_published_time":"2022-11-08T12:00:00+00:00","article_modified_time":"2023-02-14T16:35:38+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg","type":"image\/jpeg"}],"author":"podcast","twitter_card":"summary_large_image","twitter_misc":{"Written by":"podcast","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#article","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/"},"author":{"name":"podcast","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/c60471619a4103d9511e3e33bc18eb6c"},"headline":"Building a Multi-Channel Brand","datePublished":"2022-11-08T12:00:00+00:00","dateModified":"2023-02-14T16:35:38+00:00","mainEntityOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/"},"wordCount":440,"publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg","keywords":["Branding","Building a Brand","going viral","Megan DiVincenzo","multi-channel brand","Sis Kiss"],"articleSection":["#BoutiqueChat"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/","url":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/","name":"Building a Multi-Channel Brand | The Boutique Hub","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#primaryimage"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg","datePublished":"2022-11-08T12:00:00+00:00","dateModified":"2023-02-14T16:35:38+00:00","breadcrumb":{"@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#primaryimage","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/11\/Blog-2.jpg","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/theboutiquehub.com\/blog\/building-a-multi-channel-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theboutiquehub.com\/"},{"@type":"ListItem","position":2,"name":"Building a Multi-Channel Brand"}]},{"@type":"WebSite","@id":"https:\/\/theboutiquehub.com\/#website","url":"https:\/\/theboutiquehub.com\/","name":"The Boutique Hub","description":"The Boutique Community, Connected.","publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theboutiquehub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theboutiquehub.com\/#organization","name":"The Boutique Hub","url":"https:\/\/theboutiquehub.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","width":1536,"height":384,"caption":"The Boutique Hub"},"image":{"@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/boutiquehub\/"]},{"@type":"Person","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/c60471619a4103d9511e3e33bc18eb6c","name":"podcast","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9f2a05ec755b52bd1cd361c7569008a54360000b8bf99120f9101cb2203ec9c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9f2a05ec755b52bd1cd361c7569008a54360000b8bf99120f9101cb2203ec9c?s=96&d=mm&r=g","caption":"podcast"},"url":"https:\/\/theboutiquehub.com\/blog\/author\/podcast\/"}]}},"_links":{"self":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/46909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/users\/15246"}],"replies":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/comments?post=46909"}],"version-history":[{"count":2,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/46909\/revisions"}],"predecessor-version":[{"id":47348,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/46909\/revisions\/47348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media\/47346"}],"wp:attachment":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media?parent=46909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/categories?post=46909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/tags?post=46909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}