{"id":4589,"date":"2017-09-18T09:30:18","date_gmt":"2017-09-18T14:30:18","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=4589"},"modified":"2017-09-26T10:16:35","modified_gmt":"2017-09-26T15:16:35","slug":"shipping-and-packaging-creating-a-unique-customer-experience-that-drives-return-traffic","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/shipping-and-packaging-creating-a-unique-customer-experience-that-drives-return-traffic\/","title":{"rendered":"Shipping and Packaging: Creating a Unique Customer Experience that Drives Return Traffic"},"content":{"rendered":"

It\u2019s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call \u201cThe Retail Apocalypse\u201d, but is this really accurate? <\/span><\/p>\n

Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? <\/span><\/p>\n

One word…Opportunity. <\/span><\/p>\n

As our customers and clients seek new experiences while shopping, it\u2019s up to us to ask questions and create the change in our businesses customers seek in order to stay relevant. \u00a0\u00a0One of the biggest areas of opportunity as more millennials and Gen Z create buying power, is the need to create a valuable and memorable customer experience. \u00a0These generations seek impact, personal touch, and unique shopping experiences over all else. Simply providing a great selection at the lowest price doesn\u2019t guarantee a sale. \u00a0<\/span>
\n<\/span>
\n<\/span>This should be exciting for you since the \u2018experience\u2019 is what the foundation of boutiques and specialty stores was built on. While many retailers today thought they had to become more streamlined and Amazon like, the reverse may actually be true for many business models. <\/span>
\n<\/span><\/p>\n

So how can you take advantage of this change and touch consumers in a new way? <\/span>
\n<\/span>
\n<\/span>Besides offering traditional in-store sales, you may be offering options for your customers to shop online, over social media or simply by calling the store and asking to ship. <\/span><\/p>\n

As you begin sending packages to your clients, let\u2019s take a look at one of the key ways retailers can create a unique customer experience in just one area of the sales funnel, that is after a purchase with your store packaging and follow-up model. <\/span><\/p>\n

Studies show that for many boutiques, 80 percent of your revenue may only come from 20 percent of your customer list, so treating them well to keep them coming back for more and telling their friends, is crucial. <\/span><\/p>\n

Here are 5 key factors to consider in your packaging and shipping experience: <\/span><\/p>\n

    \n
  1. Unique Packaging Exterior – <\/b>\u00a0Anyone can order from Amazon or any said big-box retailer and receive a priority shipping envelope and paper invoice…pretty boring. \u00a0Thrones of YouTuber\u2019s have taught us that the unboxing or unwrapping experience is as crucial as product quality, so make sure your attention to detail in packaging is on point. \u00a0This may mean colored poly mailers with customer logo stickers, a custom printed poly mailer from StickerMule, or even a printed box with your logo and unique brand messaging included so not only will your customer be excited, so will the mailman! <\/span><\/li>\n
  2. Unwrapping –<\/b> Once the customer sees your package\u2019s unique arrival, they will be thrilled to open it up! \u00a0Don\u2019t let this area disappoint. \u00a0Are your clothes perfectly folded or thrown in a crumpled ball? \u00a0Personally, I\u2019ve received both, so make sure you or your packing team knows the difference! \u00a0Neatly folded items should be wrapped in equally neat tissue, or some kind of wrapping that makes the consumer feel like they are opening a gift on a holiday! \u00a0Scents, ribbons and extra surprises like a set of stud earrings are also an added touch that many boutiques use to create a lasting experience and delight through packaging. <\/span><\/li>\n
  3. Policies Matter –<\/b> Don\u2019t forget the most critical part of your packaging besides the product itself, it is the printed materials also included. Generally, inside of your packaging, you will be sending an invoice signed off on by your packing team, perhaps with a handwritten \u2018Thank You XOXO\u2019 on the bottom. This invoice should also include clear return policy instructions on the bottom or reverse making hassle-free returns simple. \u00a0While some retailers cringe at the thought, E-commerce powerhouses like Zappos have made the art of the return one of their biggest factors in return customer statistics. Happiness matters. <\/span><\/li>\n
  4. Call To Action –<\/b> So your customer made a purchase, but now what? \u00a0Sure you might throw in a business card with 10 social media channels listed, but this doesn\u2019t give the consumer any clear follow-up action to take. \u00a0Choose one thing, one action that you feel is most important for your marketing, that a consumer should take after a purchase, and only ask for that one action on a well-branded package insert. This might be to snap a picture of the product and tag you on Instagram, to join your Facebook Group, to use a coupon code on their next purchase, or it might also be to refer a friend using a unique code – you choose and be clear with your intended outcome. <\/span><\/li>\n
  5. Follow Up <\/b>– Here is where the online and offline experience can come together. \u00a0Once a customer purchases an item, do you simply forget about them? Or do you come back to them, check in, and work to build a lasting relationship? \u00a0Follow-up actions like email automation, text messaging services, good old-fashioned postcards, or even a quick phone call to a handful of customers prove to your customer that you are in this for the long haul and their business matters to you. They are no longer just a number, but a customer who you value. \u00a0This often forgotten about step is perhaps one of the easiest ways to ensure your customers come back to you again and again. <\/span><\/li>\n<\/ol>\n

    How will you take your packaging and customer follow-up to the next level and drive increased revenue despite what the media calls the Retail Apocalypse? \u00a0<\/span><\/p>\n

    Seek first to hear your customers needs, then provide them with something memorable that will keep them coming back for more. \u00a0Customer experience matters, and when you get it right, they tell their friends, and in today\u2019s fast-paced marketing landscape social proof, recommendations and relationships matter. <\/span><\/p>\n

    Don\u2019t let your customers be just another number, here\u2019s your chance to skip the apocalypse and build a lasting impact with a simple, often forgot about touch, your packaging. <\/span><\/p>\n

    —-<\/span><\/p>\n

    Hero Image: Cute Closet Boutique<\/a><\/em><\/p>\n

    For more boutique tips and training, join thousands of talented boutique owners inside of The Boutique Hub to connect, collaborate, find brands, events & growth strategy. \u00a0Join us<\/a>, and make sure you are on our email list<\/a> for the latest tips and trends for boutique fashion entrepreneurs. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    It\u2019s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call \u201cThe Retail Apocalypse\u201d, but is this really accurate? Is this a downturn in retail, or is this simply the evolution of retail? And what does this all mean for boutiques? One word…Opportunity. As our customers […]<\/p>\n","protected":false},"author":8,"featured_media":4595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[76,91,15],"class_list":["post-4589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-boutique-business","tag-boutique-packaging","tag-boutique-tips","pmpro-has-access"],"acf":[],"yoast_head":"\nShipping and Packaging: Creating a Unique Customer Experience that Drives Return Traffic | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/shipping-and-packaging-creating-a-unique-customer-experience-that-drives-return-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shipping and Packaging: Creating a Unique Customer Experience that Drives Return Traffic\" \/>\n<meta property=\"og:description\" content=\"It\u2019s hard to miss much of the retail news being covered by mainstream media today, this store-eating monster they call \u201cThe Retail Apocalypse\u201d, but is this really accurate? 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