{"id":40426,"date":"2022-07-26T06:00:00","date_gmt":"2022-07-26T11:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=40426"},"modified":"2023-02-14T10:36:07","modified_gmt":"2023-02-14T16:36:07","slug":"building-a-brand-with-your-best-friend","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/building-a-brand-with-your-best-friend\/","title":{"rendered":"Building a Brand with Your Best Friend"},"content":{"rendered":"\n<p>What does it look to build a brand with your best friend? Elina and Ember are the owners of theClothesRak, as well as best friends, and they join the show today to talk about how they built their business together\u2014all while staying in their own lanes and leveraging their individual strengths.<\/p>\n\n\n\n<p>We\u2019re diving into so much in this episode as Elina and Ember walk us back through the process of building their brand, how they systematized their business, and the apps and tech tools that they use to run their business. They also share how they got consistent with their marketing and how they are now starting to use paid ads to scale their business further. These two are really something to watch, and we are lucky to have them not only on the podcast, but also as members of The Boutique Hub as well!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23821109\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Building a Brand with Your Best Friend\u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Building a Brand with Your Best Friend<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i> \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-from-building-a-brand-with-your-best-friend\">What You&#8217;ll Learn From Building a Brand with Your Best Friend<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>How Elina and Ember came together to own theClothesRak.&nbsp;<\/li><li>How they grew their business through the pandemic.&nbsp;<\/li><li>The core things about retail they wish everyone knew.<\/li><li>How they gather customer data that then informs their decisions.&nbsp;<\/li><li>How they work to complement each other.<\/li><li>The apps and tech tools they use.&nbsp;<\/li><li>The paid ads strategy they implement to expand their reach.&nbsp;<\/li><li>Where boutique owners should invest their time and money to grow their business.<\/li><li>Elina and Ember\u2019s favorite places to get inspiration from.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.theclothesrak.com\" target=\"_blank\" rel=\"noreferrer noopener\">TheClothesRak<\/a><\/li><li><a href=\"https:\/\/apps.shopify.com\/shop-the-look-4\" target=\"_blank\" rel=\"noreferrer noopener\">Shop The Look<\/a><\/li><li><a href=\"https:\/\/www.klaviyo.com\" target=\"_blank\" rel=\"noreferrer noopener\">Klaviyo<\/a><\/li><li><a href=\"https:\/\/www.shopify.com\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/1-576x1024.png\" alt=\"Building a Brand with Your Best Friend\" class=\"wp-image-40490\" width=\"-99\" height=\"-176\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/1-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/1-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/1-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/1-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/1-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/1-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/1.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"favorite-quotes\"><strong>Favorite Quotes<\/strong> from Elina and Ember<\/h2>\n\n\n\n<p>\u201cIf you ask any of our followers, they know exactly what happens on every day of the week.\u201d &#8211; theClothesRak [6:50]<\/p>\n\n\n\n<p>\u201cWe treat our online store as a brick and mortar.\u201d &#8211; theClothesRak [7:15]<\/p>\n\n\n\n<p>\u201cAt the end of the day, we do what makes us happy, what is going to make the customer feel good, and ultimately, what is going to take us to the goals we need to achieve at the end of the day.\u201d &#8211; theClothesRak [19:10]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: July 26th, 2022<br><\/strong>Do you love the details of <em>Building a Brand with Your Best Friend<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>What does it look to build a brand with your best friend? Elina and Ember are the owners of theClothesRak, as well as best friends, and they join the show today to talk about how they built their business together\u2014all while staying in their own lanes and leveraging their individual strengths. We\u2019re diving into so [&hellip;]<\/p>\n","protected":false},"author":15246,"featured_media":40491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,15,186,69],"class_list":["post-40426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-tips","tag-fashion-blogger","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a Brand with Your Best Friend | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Elina and Ember join the show today to talk about how they built their business together\u2014all while 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