{"id":38793,"date":"2022-06-14T06:00:00","date_gmt":"2022-06-14T11:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=38793"},"modified":"2023-02-14T10:36:21","modified_gmt":"2023-02-14T16:36:21","slug":"making-tiktok-work-for-your-boutique-business","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/making-tiktok-work-for-your-boutique-business\/","title":{"rendered":"Making TikTok Work For Your Boutique Business"},"content":{"rendered":"\n<p>Get ready because we are pulling back the curtain big time on The Boutique Hub today and taking you behind the scenes of our social media presence with our wonderful Content Coordinator, Charlee Johnston. Initially brought on as an intern, Charlee is now a full-time team member of The Boutique Hub, and in this episode, we\u2019re diving into so much, including how to hire a social media intern and how to make your own TikToks and reels more successful.<\/p>\n\n\n\n<p>Listen in as Charlee shares what the internship process was like from her experience with The Boutique Hub, what made her want to stay on with the position, and what made the hiring, onboarding, and training period successful for everyone involved. We also discuss how Charlee maximized her experience with TikToks and reels, and she divulges what boutique owners who are successful on social media all have in common &#8211; and what they are doing right!<\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/23389433\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; Making TikTok Work For Your Boutique Business \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; Making TikTok Work For Your Boutique Business<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i> \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Making TikTok Work For Your Boutique Business\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ezAMTA57WQI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-from-making-tiktok-work-for-your-boutique-business\">What You&#8217;ll Learn From <strong>Making TikTok Work For Your Boutique Business<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>What made Charlee pursue the internship at The Boutique Hub.<\/li><li>How to hire an intern for your social media.<\/li><li>Why TikTok is critical for business owners today.<\/li><li>How to translate TikTok into sales and traffic.<\/li><li>How TikTok is different from other platforms.<\/li><li>The best content for boutiques on TikTok.&nbsp;<\/li><li>The best way to find trends on TikTok.<\/li><li>What a day at The Boutique Hub is like for Charlee.<\/li><li>How to repurpose TikTok content for other platforms.<\/li><li>What \u201cUGC&#8221; is and how to leverage it.<\/li><li>Charlee\u2019s tips for getting started on TikTok.&nbsp;<\/li><li>What successful boutiques on TikTok all have in common.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/06\/Podcast-Instagram-Story-24-576x1024.png\" alt=\"\" class=\"wp-image-38858\" width=\"-108\" height=\"-192\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/06\/Podcast-Instagram-Story-24-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/06\/Podcast-Instagram-Story-24-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/06\/Podcast-Instagram-Story-24-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/06\/Podcast-Instagram-Story-24-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/06\/Podcast-Instagram-Story-24-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/06\/Podcast-Instagram-Story-24-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/06\/Podcast-Instagram-Story-24.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"favorite-quotes\"><strong>Favorite Quotes<\/strong> from Charlee Johnston<\/h2>\n\n\n\n<p>\u201cThere is so much potential for viral marketing.\u201d &#8211; Charlee Johnston [12:25]<\/p>\n\n\n\n<p>\u201cThat\u2019s the beauty of TikTok &#8211; it\u2019s not a hard-selling platform.\u201d &#8211; Charlee Johnston [16:00]<\/p>\n\n\n\n<p>\u201cMake the most out of your time and maximize your reach.\u201d &#8211; Charlee Johnston [24:20]<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The Boutique Hub: <a href=\"https:\/\/www.tiktok.com\/@theboutiquehub?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> | <a href=\"https:\/\/www.instagram.com\/theboutiquehub\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/SaveTik.cc\" target=\"_blank\" rel=\"noreferrer noopener\">SaveTik.cc<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tiktok.com\/@shopblacksheepboutique?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Black Sheep Boutique<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tiktok.com\/@shopthetinycloset?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Tiny Closet Boutique<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tiktok.com\/@shopbuddylove\" target=\"_blank\" rel=\"noreferrer noopener\">BuddyLove Boutique<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tiktok.com\/@tori.gerbig?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Tori Gerbig<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tiktok.com\/@altegomusic?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Altego Music<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tiktok.com\/@shopify?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.tiktok.com\/@target?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Target<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: June 14th, 2022<br><\/strong>Do you love the details of <em>Making TikTok Work For Your Boutique Business<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>TikTok is critical for business owners today. Learn how to make TikTok work for your boutique business!<\/p>\n","protected":false},"author":15246,"featured_media":38859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,51,15,69,7377],"class_list":["post-38793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-fashion","tag-boutique-tips","tag-the-boutique-hub","tag-tiktok","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making TikTok Work For Your Boutique Business | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"TikTok is critical for business owners today. 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