{"id":36171,"date":"2022-04-05T10:01:47","date_gmt":"2022-04-05T15:01:47","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=36171"},"modified":"2023-02-14T10:36:39","modified_gmt":"2023-02-14T16:36:39","slug":"changing-the-live-selling-landscape","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/changing-the-live-selling-landscape\/","title":{"rendered":"Changing the Live Selling Landscape\ufffc"},"content":{"rendered":"\n<p>Is it possible to scale your boutique business using social media alone? CommentSold is a platform that allows retailers the ability to sell using multi-channel and live video commerce, and has helped over 7,000 live sellers connect with their audience and expand their reach. Brandon Kruse is the CEO and Founder of CommentSold, and in this episode we get real and raw about how he took a proven idea made for TV and optimized it for the web, creating a must-have tool for online retailers.<\/p>\n\n\n\n<p>Tune in as we dive into how CommentSold works as a live selling platform, what the most successful stores using CommentSold have in common, and why it\u2019s critical to make it a habit to dig into the data &#8211; even when sales are going well. Brandon also shares what CommentSold is working on, including a drop-shipping feature that maintains a brand\u2019s standards and how they are solving for the decline of Facebook.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22652795\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Changing the Live Selling Landscape \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; Changing the Live Selling Landscape<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i> \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Changing the Live Selling Landscape\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cSHk98vybJI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-from-changing-the-live-selling-landscape\">What You&#8217;ll Learn <strong>From Changing the Live Selling Landscape<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li>How CommentSold works and how the idea was born.<\/li><li>The common traits of successful stores using CommentSold.<\/li><li>What the platform is working on for the future.<\/li><li>How they are helping to change the lives of retailers.<\/li><li>The biggest mindset shift Brandon made to scale his business.<\/li><li>The importance of setting time aside for strategy and visioning.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/04\/Podcast-Instagram-Story-8-576x1024.png\" alt=\"\" class=\"wp-image-36173\" width=\"334\" height=\"593\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/04\/Podcast-Instagram-Story-8-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/04\/Podcast-Instagram-Story-8-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/04\/Podcast-Instagram-Story-8-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/04\/Podcast-Instagram-Story-8-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/04\/Podcast-Instagram-Story-8-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/04\/Podcast-Instagram-Story-8.png 1080w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"favorite-quotes\"><strong>Favorite Quotes<\/strong><\/h2>\n\n\n\n<p>\u201cI really had to learn the hard way that I am not the target audience.\u201d &#8211; Brandon Kruse [6:45]<\/p>\n\n\n\n<p>\u201cOur success is purely based on the success of the retailer.\u201d &#8211; Brandon Kruse [9:15]<\/p>\n\n\n\n<p>\u201cConsistency is incredibly important.\u201d &#8211; Brandon Kruse [12:30]<\/p>\n\n\n\n<p>\u201cVery few people, if any, have it all together.\u201d &#8211; Brandon Kruse [32:45]<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Brandon Kruse:<a href=\"https:\/\/try.commentsold.com\/partners\/the-boutique-hub\/\"> Website<\/a> |<a href=\"https:\/\/www.instagram.com\/commentsold\/\"> Instagram<\/a><\/li><li><a href=\"https:\/\/discountdivas.com\">Discount Divas<\/a><\/li><li><a href=\"https:\/\/l.facebook.com\/l.php?u=http:\/\/Gildedpineapple.commentsold.com\/?fbclid=IwAR3jAVENjndRUnZ3sSpK69yUvYC6DtIx5UwcU_VKDFgLYHUs4OKC13Qityg&amp;h=AT0wR2ndOspFKrcukKaXtFO2RKITqcBk-uGmwAD0aNpvDs8NHErzAvJ5Iu_tiKjc0SDAKDJVOPStbr4YHeQJWSKVuzZ_BZzMOpdMsAy3pxIcRZEOm6SZpxYAeydVqs59j3zUjqIr\">Gilded Pineapple<\/a><\/li><li><a href=\"https:\/\/theboutiquehub.com\/boutiquechat5\/\">How To Harness The Power of Social Selling<\/a><\/li><li>Comment Sold<a href=\"https:\/\/try.commentsold.com\/partners\/the-boutique-hub\/\"> https:\/\/try.commentsold.com\/partners\/the-boutique-hub\/<\/a><\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: April 5th, 2022<br><\/strong>Do you love the details of <em>Changing the Live Selling Landscape<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Tune in as we dive into how CommentSold works as a live selling platform, what the most successful stores using CommentSold have in common, and why it\u2019s critical to make it a habit to dig into the data &#8211; even when sales are going well.<\/p>\n","protected":false},"author":834,"featured_media":36172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,404,15,7189,69],"class_list":["post-36171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-chat","tag-boutique-tips","tag-live-selling","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - 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