{"id":35925,"date":"2022-03-29T06:00:00","date_gmt":"2022-03-29T11:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=35925"},"modified":"2023-02-14T10:36:40","modified_gmt":"2023-02-14T16:36:40","slug":"from-social-media-management-to-a-swimwear-line","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/from-social-media-management-to-a-swimwear-line\/","title":{"rendered":"From Social Media Management To A Swimwear Line"},"content":{"rendered":"\n<p>Get ready because you are in for such a treat today! Jessica Anderson, also known as tinytello on TikTok and 93playstreet on Instagram, is a former social media manager turned swimwear entrepreneur whose brand has been featured in Newsweek, BuzzFeed, and Cosmopolitan. She joins me today to share how she got started on her road to entrepreneurship and how she found success using her background in social media to help propel her brand forward. If you\u2019re wondering how to harness the power of social media to gain awareness about your brand, this is an episode you won\u2019t want to miss!<\/p>\n\n\n\n<p>Tune in as Jessica shares her strategy for managing, planning, and creating content for social media in batches, including how she plans for recording, editing, and scheduling. (Hint: It does not all happen at once!) You\u2019ll hear her tips for how to hire the right social media manager for your business, the turning point that led her to turn to entrepreneurship from social media management, and what it\u2019s like to go viral on social media. Jessica also shares her advice for those just entering the business on how to find success without sacrificing your reputation.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Embed Player\" src=\"\/\/play.libsyn.com\/embed\/episode\/id\/22543841\/height\/128\/theme\/modern\/size\/standard\/thumbnail\/yes\/custom-color\/f5169e\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\" height=\"128\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;From Social Media Management To A Swimwear Line \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; From Social Media Management To A Swimwear Line<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i> \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"From Social Media Management To A Swimwear Line\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XIfiEIhdtfk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-from-social-media-management-to-a-swimwear-line\">What You&#8217;ll Learn <strong>From Social Media Management To A Swimwear Line<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li>How social media management made Jessica a well-rounded entrepreneur.<\/li><li>How to batch content for social media.<\/li><li>When it\u2019s time to think about hiring a social media strategist.<\/li><li>The problem that Jessica was solving with her swimwear line.<\/li><li>The power of tapping into your intuition as an entrepreneur.<\/li><li>Jessica\u2019s launch strategy for her swimwear brand.<\/li><li>Her advice for people whose brands are being knocked off.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-6-576x1024.png\" alt=\"\" class=\"wp-image-35927\" width=\"405\" height=\"720\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-6-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-6-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-6-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-6-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-6-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-6.png 1080w\" sizes=\"(max-width: 405px) 100vw, 405px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"favorite-quotes\"><strong>Favorite Quotes<\/strong><\/h2>\n\n\n\n<p>\u201cSo many people get taken advantage of when you\u2019re new in the industry, when you have a smaller brand.\u201d &#8211; Jessica Anderson [11:40]<\/p>\n\n\n\n<p>\u201cIntuition is one of the most important things.\u201d &#8211; Jessica Anderson [13:00]<\/p>\n\n\n\n<p>\u201cYou could feel the energy brewing beneath the surface.\u201d &#8211; Jessica Anderson [13:30]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Resources:<\/strong><\/p>\n\n\n\n<p><strong>Resources Featured In This Episode:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Jessica Anderson: <a href=\"https:\/\/www.93playstreet.com\">Website<\/a> |<a href=\"https:\/\/www.instagram.com\/93playstreet\/?hl=en\"> Instagram<\/a> |<a href=\"https:\/\/www.tiktok.com\/@tinytello?lang=en\"> TikTok<\/a><\/li><li><a href=\"https:\/\/www.youtube.com\/c\/RobertBenjaminChannel\">Robert Benjamin<\/a><\/li><li>Comment Sold: https:\/\/try.commentsold.com\/partners\/the-boutique-hub\/<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: March 29th, 2022<br><\/strong>Do you love the details of <em>From Social Media Management To A Swimwear Line<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. 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Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Tune in as Jessica shares her strategy for managing, planning, and creating content for social media in batches, including how she plans for recording, editing, and scheduling.<\/p>\n","protected":false},"author":834,"featured_media":35928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,404,15,186,7312,69],"class_list":["post-35925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-chat","tag-boutique-tips","tag-fashion-blogger","tag-jocelyn-mcclellan","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Social Media Management To A Swimwear Line | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Tune in as Jessica shares her strategy for managing, planning, and creating content for social media in batches, including how 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