{"id":35264,"date":"2022-03-15T06:00:00","date_gmt":"2022-03-15T11:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=35264"},"modified":"2023-02-14T10:36:43","modified_gmt":"2023-02-14T16:36:43","slug":"cultivating-community-over-competition","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/cultivating-community-over-competition\/","title":{"rendered":"Cultivating Community Over Competition"},"content":{"rendered":"\n<p>Jocelyn McClellan is an entrepreneur who has built multiple online businesses, an influencer with over 100,000 followers on YouTube and Instagram, and a true go-getter. She has been a speaker at the virtual Boutique Summit, attended Retail Bootcamp, trained in the Boutique Hub, and now I\u2019m so excited to also have her on the podcast!<\/p>\n\n\n\n<p>Grab a pen and notebook and listen in as Jocelyn shares so many tidbits in this episode, including the importance of authenticity and trust in the online space, how she cultivates that trust among her customers, and why she values community over competition. We also dive into some of the easy things that boutique owners should avoid to be successful, and Jocelyn tips to reach out to influencers you want to work with.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22391969\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;Cultivating Community Over Competition \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; Cultivating Community Over Competition<\/a><\/i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i> \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Cultivating Community Over Competition\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/nZwQ30foTok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-in-cultivating-community-over-competition\"><strong>What You\u2019ll Learn In<\/strong> <strong>Cultivating Community Over Competition:<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li>Why Jocelyn focuses on authenticity online.<\/li><li>How learning to trust herself has propelled her success online.<\/li><li>Her strategy with direct sales.<\/li><li>How to successfully work with other boutique owners.<\/li><li>How to reach out to influencers.<\/li><li>Why Jocelyn decided to start her own boutique while still collaborating with others.<\/li><li>How boutique owners can make sure they\u2019re hitting the mark for customers.<\/li><li>What community over competition really means.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/1-4-576x1024.png\" alt=\"Cultivating Community Over Competition\" class=\"wp-image-35406\" width=\"473\" height=\"841\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/1-4-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/1-4-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/1-4-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/1-4-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/1-4-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/1-4.png 1080w\" sizes=\"(max-width: 473px) 100vw, 473px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"favorite-quotes\"><strong>Favorite Quotes<\/strong><\/h2>\n\n\n\n<p>\u201cI had to come to terms with trusting myself and learning to love myself all over again.\u201d &#8211; Jocelyn McClellan [7:25]<\/p>\n\n\n\n<p>\u201cI never want anybody to feel like they&#8217;re not good enough to talk to me, ever.\u201d &#8211; Jocelyn McClellan [15:00]<\/p>\n\n\n\n<p>\u201cIt pays to work with companies that you want to support.\u201d &#8211; Jocelyn McClellan [20:30]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Resources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Jocelyn McClellan: <a href=\"https:\/\/www.instagram.com\/jocelyn.mcclellan\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a> | <a href=\"https:\/\/www.youtube.com\/c\/fitmissionmakeupjocelynmcclellan\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a><\/li><li><a href=\"https:\/\/fitmissionmakeup.com\" target=\"_blank\" rel=\"noreferrer noopener\">Fit Mission Makeup<\/a><\/li><li><a href=\"https:\/\/jocebydesign.com\" target=\"_blank\" rel=\"noreferrer noopener\">Joce By Design<\/a><\/li><li><a href=\"https:\/\/theboutiquehub.com\/boutique-summit-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Boutique Summit 2022<\/a><\/li><li>Today&#8217;s episode was brought to you by Comment Sold&nbsp;click here to learn more: <a href=\"https:\/\/try.commentsold.com\/partners\/the-boutique-hub\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/try.commentsold.com\/partners\/the-boutique-hub\/<\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: March 15th, 2022<br><\/strong>Do you love the details of <em>Cultivating Community Over Competition<\/em>? Let us know what you think about our show and help spread the word about the\u00a0<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Grab a pen and notebook and listen in as Jocelyn shares so many tidbits in this episode, including the importance of authenticity and trust in the online space, how she cultivates that trust among her customers, and why she values community over competition. <\/p>\n","protected":false},"author":8,"featured_media":35405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,404,15,186,7312,69],"class_list":["post-35264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-chat","tag-boutique-tips","tag-fashion-blogger","tag-jocelyn-mcclellan","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cultivating Community Over Competition | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Grab a pen and notebook and listen in as Jocelyn shares so many tidbits in this episode, including the importance of authenticity and trust in the 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