{"id":35156,"date":"2022-03-08T06:00:00","date_gmt":"2022-03-08T12:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=35156"},"modified":"2023-02-14T10:36:45","modified_gmt":"2023-02-14T16:36:45","slug":"from-brick-and-mortar-to-ecommerce","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/from-brick-and-mortar-to-ecommerce\/","title":{"rendered":"From Brick and Mortar to eCommerce"},"content":{"rendered":"\n<p>Karli Harris Pennington is the owner, founder, and CEO of <a href=\"https:\/\/www.everydaychicboutique.com\" target=\"_blank\" rel=\"noreferrer noopener\">Everyday Chic Boutique<\/a>. She is an absolute magnet for other boutique owners because of her willingness to sit down and talk openly about how she has grown her hugely successful business from brick and mortar to eCommerce, and she joins the show today to share her amazing insight. Get ready to take notes because I know you\u2019re going to love this one!<\/p>\n\n\n\n<p>Tune in as Karli opens up about how she combines the best of live selling with the best of eCommerce to grow her business. You&#8217;ll learn the strategy she uses to increase her average order value, the logistics of how she builds and launches her collections, and how she trained her customers not to rely on live selling. We also cover the most common mistake that new boutique owners make when they\u2019re first starting out and how to avoid falling into the same trap.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22336949\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt;From Brick and Mortar to eCommerce \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><i><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; From <\/a><\/i><em><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">Brick and Mortar to eCommerce<\/a><\/em><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\"><i> \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/i><\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"From Brick and Mortar to eCommerce\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hmuJuva-5vA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-in-from-brick-and-mortar-to-ecommerce\"><strong>What You\u2019ll Learn In<\/strong> <strong>From Brick and Mortar to eCommerce:<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li>How Karli got started in the boutique business.\u00a0<\/li><li>Why she made the move from brick and mortar to online.<\/li><li>How she trained her customers to go to her site to purchase.<\/li><li>Why Karli made building collections central to her business model.\u00a0<\/li><li>How she plans and launches her collections.\u00a0<\/li><li>What her average order value looks like.<\/li><li>The benefits of customer returns.<\/li><li>The most common mistakes boutique owners make when they\u2019re starting out.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-2-576x1024.png\" alt=\"\" class=\"wp-image-35217\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-2-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-2-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-2-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-2-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-2-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/03\/Podcast-Instagram-Story-2.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"favorite-quotes\"><strong>Favorite Quotes<\/strong><\/h2>\n\n\n\n<p>\u201cIt\u2019s not set in stone, but we don\u2019t ever miss a deadline either.\u201d &#8211; Karli Harris Pennington [16:35]<\/p>\n\n\n\n<p>\u201cWe\u2019re not The Nordstrom Way, but we treat you the way we want to be treated, and I demand outstanding customer service.\u201d &#8211; Karli Harris Pennington [20:40]<\/p>\n\n\n\n<p>\u201cI do believe my strongest point as a business owner is staying in my own lane.\u201d &#8211; Karli Harris Pennington [23:00]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Resources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Karli Harris Pennington: <a href=\"https:\/\/www.linkedin.com\/in\/karli-harris-pennington-2061aa206\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/li><li><a href=\"https:\/\/www.everydaychicboutique.com\" target=\"_blank\" rel=\"noreferrer noopener\">Everyday Chic Boutique<\/a><\/li><li><a href=\"https:\/\/theboutiquehub.com\/boutique-summit-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Boutique Summit 2022<\/a><\/li><li>Today&#8217;s episode was brought to you by Glow Group\u00a0click here to learn more:\u00a0<a href=\"mailto:glowgroupllc@gmail.com\"><u>glowgroupllc@gmail.com<\/u><\/a><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: March 8th, 2022<br><\/strong>Do you love the details of <em>How To Grow a Sustainable Business Like an Expert<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. 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Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>her business, the strategy she uses to increase her average order value, and the logistics of how she builds and launches her collections.<\/p>\n","protected":false},"author":8,"featured_media":35219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[126,76,404,51,15,132,186,7311,69],"class_list":["post-35156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutiqueboss","tag-boutique-business","tag-boutique-chat","tag-boutique-fashion","tag-boutique-tips","tag-fashion","tag-fashion-blogger","tag-karli-harris-pennington","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Brick and Mortar to eCommerce | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"her business, the strategy she uses to increase her average 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