{"id":34682,"date":"2022-02-15T06:00:00","date_gmt":"2022-02-15T12:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=34682"},"modified":"2023-02-14T10:36:53","modified_gmt":"2023-02-14T16:36:53","slug":"from-online-to-brick-and-mortar-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/","title":{"rendered":"From Online to Brick and Mortar During a Pandemic"},"content":{"rendered":"\n<p>Tessa Blakney is the founder of Silk N Honey, a boutique that started online and grew into a brick and mortar store in Downtown Memphis, opening in the midst of the pandemic. Despite the challenges she faced, Tessa has done a tremendous job of growing her business and she joins me today to share some of what she has learned along the way.<\/p>\n\n\n\n<p><br>We\u2019re diving into so much in this episode, including how she overcame her fear of putting herself out there to promote her business, where she is focusing her energy for social media, and some of the lessons she learned while merging the retail art and the retail science together. If you\u2019re new in the business and are looking to get traction on your marketing and finances (and be inspired along the way), this is an episode you won\u2019t want to miss!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/22089395\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; <em>From Online to Brick and Mortar During a Pandemic<\/em> \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><em><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; From Online to Brick and Mortar During a Pandemic \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/a><\/em><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/6SISTzeZr8o\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-in-from-online-to-brick-and-mortar-during-a-pandemic\"><strong>What You\u2019ll Learn In<\/strong> <strong>From Online to Brick and Mortar During a Pandemic:<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li>How Tessa got started in the business.<\/li><li>What was most surprising to Tessa operating her own business.<\/li><li>The main channels she is growing her business through.<\/li><li>Where she sees the most engagement on social media.\u00a0<\/li><li>What she plans to focus on this year for social media.<\/li><li>The lessons Tessa has learned when merging the retail art and the retail science.<\/li><li>Why she uses the Profit First method for her financials.<\/li><li>The importance of having good people around you.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/1-2-576x1024.png\" alt=\"\" class=\"wp-image-34716\" width=\"430\" height=\"764\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/1-2-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/1-2-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/1-2-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/1-2-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/1-2-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/1-2-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/1-2.png 1080w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"favorite-quotes\"><strong>Favorite Quotes<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u201cOur goal this year is to dive into TikTok more because it\u2019s crazy how one video can make your business go viral and take it to the next level.\u201d &#8211; Tessa [8:10]<\/p>\n\n\n\n<p>\u201cYou can\u2019t grow and get to the next level all by yourself.\u201d &#8211; Tessa [11:15]<\/p>\n\n\n\n<p>\u201cChase your dreams and don\u2019t settle.\u201d &#8211; Tessa [18:50]<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Resources:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Tessa Blakney: <a href=\"https:\/\/shopsilknhoney.com\" target=\"_blank\" rel=\"noreferrer noopener\">Website<\/a> | <a href=\"https:\/\/www.instagram.com\/shopsilknhoney\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/li><li>15% off code: NEWBBIE for Silk N Honey Boutique <\/li><li><a href=\"https:\/\/www.instagram.com\/jancechartae\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Jance Chartae<\/a><\/li><li><a href=\"https:\/\/www.amazon.com\/Profit-First-Transform-Cash-Eating-Money-Making\/dp\/073521414X\/ref=sr_1_1?crid=1JVHJWV6Y5FQA&amp;keywords=profit+first&amp;qid=1644500672&amp;sprefix=profit+first,aps,90&amp;sr=8-1\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine<\/em><\/a> by Mike Michalowicz<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: February 15th, 2022<br><\/strong>Do you love the details of <em>What it Means to be A Brand New Business Owner in 2022<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>If you\u2019re new in the business and are looking to get traction on your marketing and finances (and be inspired along the way), this is an episode you won\u2019t want to miss!<\/p>\n","protected":false},"author":8,"featured_media":34717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,488],"tags":[404,15,7303,7302],"class_list":["post-34682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-boutique-dashboard","tag-boutique-chat","tag-boutique-tips","tag-silk-n-honey","tag-tessa-blakney","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Online to Brick and Mortar During a Pandemic | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"If you\u2019re new in the business and are looking to get traction on your marketing and finances (and be inspired along the way), this is an episode you won\u2019t want to miss!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Online to Brick and Mortar During a Pandemic\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re new in the business and are looking to get traction on your marketing and finances (and be inspired along the way), this is an episode you won\u2019t want to miss!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boutique Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boutiquehub\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-15T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-14T16:36:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ashley-andrews-alderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ashley-andrews-alderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/\"},\"author\":{\"name\":\"ashley-andrews-alderson\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/eb1ae2eb1a8c24cd6bcb365bf922d3dc\"},\"headline\":\"From Online to Brick and Mortar During a Pandemic\",\"datePublished\":\"2022-02-15T12:00:00+00:00\",\"dateModified\":\"2023-02-14T16:36:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/\"},\"wordCount\":500,\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png\",\"keywords\":[\"Boutique Chat\",\"Boutique Tips\",\"Silk N Honey\",\"Tessa Blakney\"],\"articleSection\":[\"#BoutiqueBusiness\",\"#BoutiqueChat\",\"Boutique Dashboard\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/\",\"url\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/\",\"name\":\"From Online to Brick and Mortar During a Pandemic | The Boutique Hub\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png\",\"datePublished\":\"2022-02-15T12:00:00+00:00\",\"dateModified\":\"2023-02-14T16:36:53+00:00\",\"description\":\"If you\u2019re new in the business and are looking to get traction on your marketing and finances (and be inspired along the way), this is an episode you won\u2019t want to miss!\",\"breadcrumb\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#primaryimage\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png\",\"width\":1280,\"height\":720,\"caption\":\"From Online to Brick and Mortar During a Pandemic\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theboutiquehub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From Online to Brick and Mortar During a Pandemic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theboutiquehub.com\/#website\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"name\":\"The Boutique Hub\",\"description\":\"The Boutique Community, Connected.\",\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theboutiquehub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/theboutiquehub.com\/#organization\",\"name\":\"The Boutique Hub\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"width\":1536,\"height\":384,\"caption\":\"The Boutique Hub\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/boutiquehub\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/eb1ae2eb1a8c24cd6bcb365bf922d3dc\",\"name\":\"ashley-andrews-alderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0b3967f0b22aef8bbe00ebb3fd02632ba0ff561392e66405d9f94f2d7904b335?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0b3967f0b22aef8bbe00ebb3fd02632ba0ff561392e66405d9f94f2d7904b335?s=96&d=mm&r=g\",\"caption\":\"ashley-andrews-alderson\"},\"description\":\"Ashley is the Founder at the Hub, and has a slight obsession with boots, jewelry, coffee and 80's Country Music. She may or may nerd out when talking about Facebook Ads and boutique owner business strategy.\",\"sameAs\":[\"https:\/\/theboutiquehub.com\/\"],\"url\":\"https:\/\/theboutiquehub.com\/blog\/author\/ajalderson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"From Online to Brick and Mortar During a Pandemic | The Boutique Hub","description":"If you\u2019re new in the business and are looking to get traction on your marketing and finances (and be inspired along the way), this is an episode you won\u2019t want to miss!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/","og_locale":"en_US","og_type":"article","og_title":"From Online to Brick and Mortar During a Pandemic","og_description":"If you\u2019re new in the business and are looking to get traction on your marketing and finances (and be inspired along the way), this is an episode you won\u2019t want to miss!","og_url":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/","og_site_name":"The Boutique Hub","article_publisher":"https:\/\/www.facebook.com\/boutiquehub\/","article_published_time":"2022-02-15T12:00:00+00:00","article_modified_time":"2023-02-14T16:36:53+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png","type":"image\/png"}],"author":"ashley-andrews-alderson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ashley-andrews-alderson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#article","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/"},"author":{"name":"ashley-andrews-alderson","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/eb1ae2eb1a8c24cd6bcb365bf922d3dc"},"headline":"From Online to Brick and Mortar During a Pandemic","datePublished":"2022-02-15T12:00:00+00:00","dateModified":"2023-02-14T16:36:53+00:00","mainEntityOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/"},"wordCount":500,"publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png","keywords":["Boutique Chat","Boutique Tips","Silk N Honey","Tessa Blakney"],"articleSection":["#BoutiqueBusiness","#BoutiqueChat","Boutique Dashboard"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/","url":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/","name":"From Online to Brick and Mortar During a Pandemic | The Boutique Hub","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#primaryimage"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png","datePublished":"2022-02-15T12:00:00+00:00","dateModified":"2023-02-14T16:36:53+00:00","description":"If you\u2019re new in the business and are looking to get traction on your marketing and finances (and be inspired along the way), this is an episode you won\u2019t want to miss!","breadcrumb":{"@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#primaryimage","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/02\/Podcast-Blog.png","width":1280,"height":720,"caption":"From Online to Brick and Mortar During a Pandemic"},{"@type":"BreadcrumbList","@id":"https:\/\/theboutiquehub.com\/blog\/from-online-to-brick-and-mortar-during-a-pandemic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theboutiquehub.com\/"},{"@type":"ListItem","position":2,"name":"From Online to Brick and Mortar During a Pandemic"}]},{"@type":"WebSite","@id":"https:\/\/theboutiquehub.com\/#website","url":"https:\/\/theboutiquehub.com\/","name":"The Boutique Hub","description":"The Boutique Community, Connected.","publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theboutiquehub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theboutiquehub.com\/#organization","name":"The Boutique Hub","url":"https:\/\/theboutiquehub.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","width":1536,"height":384,"caption":"The Boutique Hub"},"image":{"@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/boutiquehub\/"]},{"@type":"Person","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/eb1ae2eb1a8c24cd6bcb365bf922d3dc","name":"ashley-andrews-alderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0b3967f0b22aef8bbe00ebb3fd02632ba0ff561392e66405d9f94f2d7904b335?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b3967f0b22aef8bbe00ebb3fd02632ba0ff561392e66405d9f94f2d7904b335?s=96&d=mm&r=g","caption":"ashley-andrews-alderson"},"description":"Ashley is the Founder at the Hub, and has a slight obsession with boots, jewelry, coffee and 80's Country Music. She may or may nerd out when talking about Facebook Ads and boutique owner business strategy.","sameAs":["https:\/\/theboutiquehub.com\/"],"url":"https:\/\/theboutiquehub.com\/blog\/author\/ajalderson\/"}]}},"_links":{"self":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/34682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/comments?post=34682"}],"version-history":[{"count":1,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/34682\/revisions"}],"predecessor-version":[{"id":49144,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/34682\/revisions\/49144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media\/34717"}],"wp:attachment":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media?parent=34682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/categories?post=34682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/tags?post=34682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}