{"id":34088,"date":"2022-01-25T06:00:00","date_gmt":"2022-01-25T12:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=34088"},"modified":"2023-02-14T10:37:03","modified_gmt":"2023-02-14T16:37:03","slug":"growth-diversification-re-branding-your-boutique-business","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/","title":{"rendered":"Growth, Diversification &#038; Re-branding Your Boutique Business"},"content":{"rendered":"\n<p>Today we are speaking with a boutique owner who not only grew her business, but also gave it a complete re-branding, taking it from one specific niche to another very specific niche. Shelby Lovelace is the founder of The Good Babes Co, a fashion company that focuses on empowering women. In this episode, Shelby shares her story of growth, re-branding and diversification within the boutique world.<br><br>Listen in to hear her advice for making changes within your business and how to ensure your social media platforms are catered toward your target audience. You&#8217;ll learn where to start when taking photos for your brand, the importance of understanding your customer avatar, and the benefit of diversifying your marketing efforts.<\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21830759\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; <em>Growth, Diversification &amp; Re-branding Your Boutique Business<\/em> \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><em><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; Growth, Diversification &amp; Re-branding Your Boutique Business \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/a><\/em><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Growth, Diversification &amp; Re-branding Your Boutique Business\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jlo2PvOMJ9g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-in-growth-diversification-re-branding-your-boutique-business\"><strong>What You\u2019ll Learn In<\/strong> Growth, Diversification &amp; Re-branding Your Boutique Business:<\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li>Why Shelby decided to rebrand her business.<\/li><li>Her advice for re-branding your business.<\/li><li>The importance of focusing on what your customers want to see.<\/li><li>How to style your Instagram to boost your sales.<\/li><li>How to utilize flash sales to get rid of unwanted stock.<\/li><li>Shelby\u2019s tips for photographing your products.<\/li><li>Why diversifying your marketing is key.<\/li><li>How to prioritize and delegate in your business.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-4-1-576x1024.png\" alt=\"Growth, Diversification &amp; Re-branding Your Boutique Business\" class=\"wp-image-34210\" width=\"-83\" height=\"-148\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-4-1-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-4-1-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-4-1-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-4-1-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-4-1-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-4-1-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-4-1.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Favorite Quotes<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><meta charset=\"utf-8\">\u201cIf you\u2019re excited about something, your customer is going to be excited about it.\u201d &#8211; Shelby Lovelace&nbsp;[4:44]<br><br><meta charset=\"utf-8\">\u201cWhatever you are passionate about, do that.\u201d &#8211; Shelby Lovelace&nbsp;[5:40]<br><br>\u201cGo for quality versus quantity [on Instagram].\u201d &#8211; Shelby Lovelace [14:05]<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Resources:<\/strong><\/p>\n\n\n\n<p>Shelby Lovelace: <a href=\"https:\/\/www.linkedin.com\/in\/shelby-lovelace-58524199\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>LinkedIn<\/u><\/a><br>THE GOOD BABES CO: <a href=\"https:\/\/thegoodbabes.com\/pages\/about-us\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Website <\/u><\/a>| <a href=\"https:\/\/www.instagram.com\/thegoodbabesco\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Instagram<\/u><\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: January 25th, 2022<br><\/strong>Do you love the details of <em>Growth, Diversification &amp; Re-branding Your Boutique Business<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Shelby Lovelace, the Founder of THE GOOD BABES CO, shares her story of growth, re-branding and diversification within the boutique world.<\/p>\n","protected":false},"author":8,"featured_media":34211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,488,487,486],"tags":[404],"class_list":["post-34088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-boutique-chat","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Growth, Diversification &amp; Re-branding Your Boutique Business<\/title>\n<meta name=\"description\" content=\"Shelby Lovelace, the Founder of THE GOOD BABES CO, shares her story of growth, re-branding and diversification within the boutique world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth, Diversification &amp; Re-branding Your Boutique Business\" \/>\n<meta property=\"og:description\" content=\"Shelby Lovelace, the Founder of THE GOOD BABES CO, shares her story of growth, re-branding and diversification within the boutique world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boutique Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boutiquehub\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-25T12:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-14T16:37:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ashley-andrews-alderson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ashley-andrews-alderson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/\"},\"author\":{\"name\":\"ashley-andrews-alderson\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/eb1ae2eb1a8c24cd6bcb365bf922d3dc\"},\"headline\":\"Growth, Diversification &#038; Re-branding Your Boutique Business\",\"datePublished\":\"2022-01-25T12:00:00+00:00\",\"dateModified\":\"2023-02-14T16:37:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/\"},\"wordCount\":418,\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png\",\"keywords\":[\"Boutique Chat\"],\"articleSection\":[\"#BoutiqueBusiness\",\"#BoutiqueChat\",\"Boutique Dashboard\",\"Brand Dashboard\",\"Service Provider Dashboard\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/\",\"url\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/\",\"name\":\"Growth, Diversification & Re-branding Your Boutique Business\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png\",\"datePublished\":\"2022-01-25T12:00:00+00:00\",\"dateModified\":\"2023-02-14T16:37:03+00:00\",\"description\":\"Shelby Lovelace, the Founder of THE GOOD BABES CO, shares her story of growth, re-branding and diversification within the boutique world.\",\"breadcrumb\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#primaryimage\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png\",\"width\":1280,\"height\":720,\"caption\":\"Growth, Diversification & Re-branding Your Boutique Business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/theboutiquehub.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growth, Diversification &#038; Re-branding Your Boutique Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/theboutiquehub.com\/#website\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"name\":\"The Boutique Hub\",\"description\":\"The Boutique Community, Connected.\",\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/theboutiquehub.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/theboutiquehub.com\/#organization\",\"name\":\"The Boutique Hub\",\"url\":\"https:\/\/theboutiquehub.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"contentUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp\",\"width\":1536,\"height\":384,\"caption\":\"The Boutique Hub\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/boutiquehub\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/eb1ae2eb1a8c24cd6bcb365bf922d3dc\",\"name\":\"ashley-andrews-alderson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0b3967f0b22aef8bbe00ebb3fd02632ba0ff561392e66405d9f94f2d7904b335?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0b3967f0b22aef8bbe00ebb3fd02632ba0ff561392e66405d9f94f2d7904b335?s=96&d=mm&r=g\",\"caption\":\"ashley-andrews-alderson\"},\"description\":\"Ashley is the Founder at the Hub, and has a slight obsession with boots, jewelry, coffee and 80's Country Music. She may or may nerd out when talking about Facebook Ads and boutique owner business strategy.\",\"sameAs\":[\"https:\/\/theboutiquehub.com\/\"],\"url\":\"https:\/\/theboutiquehub.com\/blog\/author\/ajalderson\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Growth, Diversification & Re-branding Your Boutique Business","description":"Shelby Lovelace, the Founder of THE GOOD BABES CO, shares her story of growth, re-branding and diversification within the boutique world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/","og_locale":"en_US","og_type":"article","og_title":"Growth, Diversification & Re-branding Your Boutique Business","og_description":"Shelby Lovelace, the Founder of THE GOOD BABES CO, shares her story of growth, re-branding and diversification within the boutique world.","og_url":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/","og_site_name":"The Boutique Hub","article_publisher":"https:\/\/www.facebook.com\/boutiquehub\/","article_published_time":"2022-01-25T12:00:00+00:00","article_modified_time":"2023-02-14T16:37:03+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png","type":"image\/png"}],"author":"ashley-andrews-alderson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ashley-andrews-alderson","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#article","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/"},"author":{"name":"ashley-andrews-alderson","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/eb1ae2eb1a8c24cd6bcb365bf922d3dc"},"headline":"Growth, Diversification &#038; Re-branding Your Boutique Business","datePublished":"2022-01-25T12:00:00+00:00","dateModified":"2023-02-14T16:37:03+00:00","mainEntityOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/"},"wordCount":418,"publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png","keywords":["Boutique Chat"],"articleSection":["#BoutiqueBusiness","#BoutiqueChat","Boutique Dashboard","Brand Dashboard","Service Provider Dashboard"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/","url":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/","name":"Growth, Diversification & Re-branding Your Boutique Business","isPartOf":{"@id":"https:\/\/theboutiquehub.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#primaryimage"},"image":{"@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#primaryimage"},"thumbnailUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png","datePublished":"2022-01-25T12:00:00+00:00","dateModified":"2023-02-14T16:37:03+00:00","description":"Shelby Lovelace, the Founder of THE GOOD BABES CO, shares her story of growth, re-branding and diversification within the boutique world.","breadcrumb":{"@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#primaryimage","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Blog-2.png","width":1280,"height":720,"caption":"Growth, Diversification & Re-branding Your Boutique Business"},{"@type":"BreadcrumbList","@id":"https:\/\/theboutiquehub.com\/blog\/growth-diversification-re-branding-your-boutique-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/theboutiquehub.com\/"},{"@type":"ListItem","position":2,"name":"Growth, Diversification &#038; Re-branding Your Boutique Business"}]},{"@type":"WebSite","@id":"https:\/\/theboutiquehub.com\/#website","url":"https:\/\/theboutiquehub.com\/","name":"The Boutique Hub","description":"The Boutique Community, Connected.","publisher":{"@id":"https:\/\/theboutiquehub.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/theboutiquehub.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/theboutiquehub.com\/#organization","name":"The Boutique Hub","url":"https:\/\/theboutiquehub.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/","url":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","contentUrl":"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/10\/cropped-TBH_mainlogo_pinkandblack-1-1536x384-copy-1.webp","width":1536,"height":384,"caption":"The Boutique Hub"},"image":{"@id":"https:\/\/theboutiquehub.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/boutiquehub\/"]},{"@type":"Person","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/eb1ae2eb1a8c24cd6bcb365bf922d3dc","name":"ashley-andrews-alderson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/theboutiquehub.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0b3967f0b22aef8bbe00ebb3fd02632ba0ff561392e66405d9f94f2d7904b335?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b3967f0b22aef8bbe00ebb3fd02632ba0ff561392e66405d9f94f2d7904b335?s=96&d=mm&r=g","caption":"ashley-andrews-alderson"},"description":"Ashley is the Founder at the Hub, and has a slight obsession with boots, jewelry, coffee and 80's Country Music. She may or may nerd out when talking about Facebook Ads and boutique owner business strategy.","sameAs":["https:\/\/theboutiquehub.com\/"],"url":"https:\/\/theboutiquehub.com\/blog\/author\/ajalderson\/"}]}},"_links":{"self":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/34088","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/comments?post=34088"}],"version-history":[{"count":1,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/34088\/revisions"}],"predecessor-version":[{"id":49153,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/posts\/34088\/revisions\/49153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media\/34211"}],"wp:attachment":[{"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/media?parent=34088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/categories?post=34088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theboutiquehub.com\/wp-json\/wp\/v2\/tags?post=34088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}